PDA

View Full Version : New GW website forthcoming?



mcl
18-01-2008, 16:58
Spotted a news item (http://www.cbronline.com/article_news.asp?guid=3F75E36C-DF6E-4959-AAF3-8AA7DD57F0C8).

Some impressive clients - including Amazon.

ThousandPlateaus
18-01-2008, 17:00
It's a good idea, I only wish they would overhaul the GW main UK site and especially the FW site, which is goddawful.

ChrisAsmadi
18-01-2008, 17:14
They should really combine all the national sites into one.

There's no need for separate UK/US/Canada/Australia sites, beyond a section for each listing clubs. The articles, however, should be shared.

I would hope they combine the Specialist Games and Forgeworld sites into the rest, but I somewhat doubt it.

Arkzein
18-01-2008, 17:19
Nice Find.

Must be going hand in hand with the changes to the bits/code system so shouldn't be too long until we see the end result one would expect. Bound to be good news outsourcing it to a group of professionals with a client list as impressive as that, should be well done.

yabbadabba
18-01-2008, 17:28
They should really combine all the national sites into one.

There's no need for separate UK/US/Canada/Australia sites, beyond a section for each listing clubs. The articles, however, should be shared..

That probably will happen. There is too much discrepancy between the various national websites that eventually they will become one. It's fits into GW's "one approach" policy of prices and promotions.


I would hope they combine the Specialist Games and Forgeworld sites into the rest, but I somewhat doubt it.

It would be nice just to see them acknowledge SG! ;)

brother malthius
19-01-2008, 15:30
Is it just their sales site or their article sites also? I really find the non-sales site very useful. The sales site is ok, but since I just order my stuff through thewarstore or buy it locally, I really only use it for reference.

RobC
19-01-2008, 16:16
Note that GW is using the software, not using a third-party company to manage the website or suggest changes.

For those who have mentioned integrating the storefronts together for the various countries: don't be too surprised when this happens. It's been mooted for some time.

El Mariachi
19-01-2008, 16:32
Am I missing something here? People seem to be making various suggestions about the Games Workshop site in general - the link only mentions designing a new online store.:confused:

scarletsquig
19-01-2008, 20:20
Yep, new online store. Nothing more.

And it needs it. Currently, the search function is awful, and it's really slow to browse. The overall structure of it, with large lists of items was good a few years ago, but now they really need to make things clearer,with more images, and clearer images instead of tiny optimised .gifs that someone has sharpened to hell in photoshop. The 'net is no longer in the 56k dark ages.

If the slowness is being caused by sub-optimal coding then getting this new team on the case will be good... with large databases, it's likely to be a database bottleneck making things slow for users rather than a problem with bandwidth.

If it's still running slowly after the revamp, they're going to need new servers to sort things out.. pointless spending loads of money on a new website without the hardware to support it. Not sure if they're currently running the store on a seperate server, but that'd be a good start.

RevEv
19-01-2008, 22:41
They should really combine all the national sites into one.

There's no need for separate UK/US/Canada/Australia sites, beyond a section for each listing clubs. The articles, however, should be shared.

I would hope they combine the Specialist Games and Forgeworld sites into the rest, but I somewhat doubt it.

As long as they give it to the US team - the content is far better than the UK one!

Now that is a turn up for the books - I'm saying something positive about the Yanks!

Bregalad
19-01-2008, 22:54
If the GW online store gets the Amazon website engine to tackle greater numbers of customers, what does that mean to independent retailers? The same what Amazon means for independent book stores? An aggressive strategy to get as many customers from them as possible?

mcl
20-01-2008, 09:50
I would be surprised if it were only the store that is changed. I was thinking more along the lines of a complete replacement. A full commercial CMS with a high-grade e-commerce suite.

Such a set up would also allow GW to produce multiple branded portals including Forgeworld. But there is no indication that FW is part of the plan.

All pure speculation of course!

I am assuming GW doesn't have in-house IT of the kind that can deliver major projects like this one? So it will be all off-the-shelf software & third party setup/configuration... ?

Larger companies tend to do a mix of COTS and in-house/third party bespoke work. BA does that... I suspect Amazon do the same.