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theultimateqpa
18-03-2008, 02:06
Hi boys and gals(hopefully....ahhh who am i kidding?;) )

I have a little question to those more acquainted in the works of running a company than me.

Seeing all the problems with delivery times that Forge World suddenly got due to much increased popularity of their products started by Apocalypse realase. Wouldn't it be a good move on their side to use this sudden popularity rush and influx of money to expand the company a little bit?

Hire more supporting staff, perhaps some additional talented sculptors?
Forge World always seemed like a company that ,,dearly wants but doesnt have the means to,, ;). Such a move could seriously upgrade the level of their selling services not to mention that they would be able to release a lot more models than usual so that we may finally see those brand new range of Fantasy releases.

Your thoughts?

catbarf
18-03-2008, 03:42
Orders come and go. Staff do not. Hiring more staff would be a problem when interest and sales wane.

Lord_Dante
18-03-2008, 08:20
When talking to the guys at Telford last year they stated they had taken on as many people as they could. They basically said they couldn't fit anyone else into their factory. They had shifts running all day. The slow recovery was due to the fact they had to train everyone up for the casting process. You can't just get someone off the street. Perhaps they can only expand with bigger premises?

Cypher
18-03-2008, 08:32
Orders come and go. Staff do not. Hiring more staff would be a problem when interest and sales wane.

That's the crux of the problem. At any given point in time, its difficult for any company to accurately predict sales, especially when they provide a luxury service. Sure, there are obvious boom periods such as Christmas, but IIRC FWs high demand problem started long before that.

Essentially, they would have a average rate of sales, and the investment in the company would be based around that. While this may mean they have "issues" due to high demand (as we've seen lately) it's better than over-expanding and then finding that you dont average enough sales to turn a profit.

blongbling
18-03-2008, 09:10
forgeworld has jsut moved location into the Euro Hub 2 building so they now have plenty of room. its not about staff its about effeciency and now that they have their production in with teh regular GW manufacturing warehouse they are looking at what they can do to improve upon things.

This is including working with the plastic companies to look at things like resin casting machines......

Its just more difficult and labour intensive to cast resin so things are a lot slower

Foolish Mortal
18-03-2008, 13:16
This is really spooky........I was just asking myself the same question a few days ago!!!

My thoughts where that perhaps GW would at some point look towards producing most of the popular/best selling models in plastic (eg IG super heavies, Imperial flyers, possibly even DKoK) and leave forgeworld to concentrate on the much larger (eg Titan) models & vehicle/infantry upgrade & accessory kits, as well as the much less well selling ranges,which would suit the cast to order approach.

Of course it is also possible that GW could do the above, then close FW & licence the work out to another company.

bosstroll
18-03-2008, 13:19
While i understand that hiring permanent people is costly, and innefficient due to varying sales. They could at least put down 2-3 temps to answer the phone and the mails. I'vebeen trying to get in touch for 2 months now, asking about delivery times on an order including a titan, but the phones are always busy and they don't answer mails at all.

Marked_by_chaos
18-03-2008, 20:41
I like the whole ethos of forge world but i can't help but feel they could do a more effective job within hte GW umbrella.

They provide a great service for 40k esp. imperial guard and the superheavies and titans are clearly good sellers.

However, i wish they would support specialist games. What was the point of introducing a new game that is not even allowed in stores ie. aeronautica imperialis. The appeal will always be limited (i suppose you could say the same of specialist games). They could instead have done every army for epic and the odd necromunda gang (the latter would be hugely popular i would imagine).

Wolf Scout Ewan
18-03-2008, 20:58
The future looks really good for forgeworld.

Bregalad
18-03-2008, 23:25
Funny thing is that Rackham now copies Forge World and introduced a resin company for their products called Fire Industries: http://www.fireindustries.com/

thinkerman
19-03-2008, 01:07
The future of Forgeworld:

Well in simple terms the future of forgeworld is as the R&D for future plastic kits.

Rather than GW making and designing new kits for a particular range the design process has been shifted to forgeworld who sculpt, design (with help and thoughts from citadel design team) and cast these new kits to order, then based on demand those kits which prove popular are then considered for conversion into plastics from resin.

This is most easily visable through the baneblade, though the most biggest some of the smaller earlier conversions were vindicator and whirlwind.

The future of forgeworld kits to releases from GW.....

-Plastic Drop Pods come Oct with new marine codex (40 with option to make them deathwind varriant)

-Plastic Valkyrie for the Plantstrike/Planetfall second Apocalypse expandsion

-Plastic DKoK/great coats for the next incarnation of the guard codex

Basically lots of nice new shiney kits comming to plastics come the bcak end of this year and into next!!!!

Mad Jack Deacon
19-03-2008, 14:41
I'm wondering if the limited availability, at some level, isn't intentional. After all, if demand > supply then the cost can stay high.

Maybe my conspiracy theories/paranoia is flaring up again...

GMMStudios
19-03-2008, 15:25
Orders come and go. Staff do not. Hiring more staff would be a problem when interest and sales wane.

*********. Thats what running a business is all about. All business owners know that sales have a huge bell curve, some more than others, but I bet you they don't fire people when it gets cold.

The Orkin man doesn't let people go in the winter only to have to train more in the spring. It just doesn't make sense for any business and I cant think of any that have, or do.

blongbling
19-03-2008, 15:39
*********. Thats what running a business is all about. All business owners know that sales have a huge bell curve, some more than others, but I bet you they don't fire people when it gets cold.

The Orkin man doesn't let people go in the winter only to have to train more in the spring. It just doesn't make sense for any business and I cant think of any that have, or do.

nonsense, of course companies let people go if sales are slow.....in order to maintain a profit you need to manage your overheads and staff are amongst the biggest costs.

your example of a Orkin man actually is very wrong as well as if the work was seasonal they wouldnt be full time staff because it would be too big an overhead on a business. No business would employ people to sit around doing nothing, or if they did then the owner is either a fool or has more money than sense

weareinalotoftroublebeale
20-03-2008, 00:24
Forge World in my opinion is last bastion of any real creativity left in Games Workshop the fact that they are selling more than they can produce is a sign of the desperate need of hobbyist who hunger for some depth and appreciation. The volumes of books made by Forgeworld are probably some of the best written from games workshop in the past 8 years. Yet Forge World fails in supply and accessibility through price and again supply.

Mad Doc Grotsnik
20-03-2008, 02:09
Yes. Thats right.

Forgeworld are the last bastion. The last bastion overwhelmed by a Design Studio release.

Good one.

Gussy
21-03-2008, 19:37
Orders come and go. Staff do not. Hiring more staff would be a problem when interest and sales wane.

There is something called a "temp".

catbarf
21-03-2008, 23:36
*********. Thats what running a business is all about. All business owners know that sales have a huge bell curve, some more than others, but I bet you they don't fire people when it gets cold.

The Orkin man doesn't let people go in the winter only to have to train more in the spring. It just doesn't make sense for any business and I cant think of any that have, or do.

I think you misunderstand, you just described what I stated :)


There is something called a "temp".

Casting miniatures isn't something for cheap, unskilled labor. It takes time to train more staff, and it's not cost-efficient to spend weeks getting them up to speed just so they can be fired when sales drop. It also requires the time of other members of staff to train them, so in the end such a system only makes production drop further.

grickherder
22-03-2008, 08:30
Casting miniatures isn't something for cheap, unskilled labor.

No, but answering the phone, emails and sealing boxes and preparing courier/post shipments is. FW can hire temps to free up every moment possible those with the skills they need that already work for them so they can concentrate on casting. They should hire temps to get the casters to the point that they are doing *nothing* and I mean *nothing* but casting.

catbarf
22-03-2008, 14:00
They should hire temps to get the casters to the point that they are doing *nothing* and I mean *nothing* but casting.

How do we know they aren't already? Just honestly wondering, does anyone know a little more about the workings of FW?

Bregalad
22-03-2008, 19:14
We know that they hired new people, a.o. for casting.

grickherder
23-03-2008, 02:22
They very well could have filled up on temps. Being the UK, there are lots of smaller companies that have great expertise in casting in resin. I bet they could contact some of them and offer to outsource to ones they know and trust. Or perhaps insource would be a better term. Offer them a contract-- come to our location, cast these things, get a percent.

thinkerman
26-03-2008, 01:32
Forgeworld used to contract out the resin casting to smaller comps, this arrangement didnt really work out and the casting has now been brought in house at Nottingham.

With the Apocalypse release forgeworld have been inundated with orders, they are running 16 hour casting shifts 24 hours a day to try and keep up with demand.

Forgeworld Batch cast and only cast larger models like the manta and fortress to order. If your waiting on Rhino doors etc then your order should be filled quickly, if your waiting on a titan or flyers it may take anything from 2-8 weeks.

Thoth62
26-03-2008, 15:06
Ohhhh, That totally explains why my order for a rhino dozer blade and extra armour took 10 weeks to get to me...

SilverScorpion
27-03-2008, 17:42
Ohhhh, That totally explains why my order for a rhino dozer blade and extra armour took 10 weeks to get to me...

Ditto hyperios coversion kit