PDA

View Full Version : What would you do if GW halved their prices?



FerociousBeast
27-05-2011, 00:17
http://www.warseer.com/forums/showthread.php?t=304200

The thread linked to above asks whether or not you're through with GW. There are two options: 1) "Yes, totally" and 2) "No, never. I'm addicted." Of course limiting replies to those two options is far too simplistic, but it is interesting to note that the Yes-totallies have over 2/3 of the vote.

If I were GW I would take notice of that and quickly scroll down the page to read more. Then I would see that most everyone who posted said something like, "Yes, the prices are too high. After I complete my XYZ army(s), I'm out." Then I would breathe a sigh of relief. My customers aren't actually going anywhere. Whew. As I suspected. Keep next year's price hike on the books, boys!

I've been hoping that people WOULD start boycotting GW in earnest for a while now, because I have been boycotting them completely for two years, with no end in sight. My hope is that if GW does take a massive hit in their sales, then they'll finally be forced to do something sane, like cutting their prices in half. Then, with prices at 50%, I can jump in again. Little hope there, currently, especially if the poll linked to above is any indicator, so let's try a different tack.

More interesting to GW than the number of those voicing a desire to rage quit, I believe, would be numbers showing how much people think they'd buy if GW were to lower their prices. To 50%, in the interests of discussion. GW seems to believe that their goods command very low elasticity of demand (http://en.wikipedia.org/wiki/Price_elasticity_of_demand), but I am skeptical. I believe that if they were to lower their prices substantially, they'd get a flood of business from the pent-up demand of existing, veteran gamers, and they'd open their business to more markets.

Most of you probably fall under the former--existing, veteran gamers--so I ask you this: how much more (or less :wtf:) would you spend on Games Workshop products if they were to cut their prices in half?

GraemePaul
27-05-2011, 00:36
I voted about the same (5 - 33%) as I would most likely buy a little more than I had done in the past. I know from this perspective GW would lose money but my view is a lower price point would increase their stock turnover. Ultimately less profit per item but more sold.

New Cult King
27-05-2011, 00:38
I would go ape. I'd be collecting all the niche and themed armies I've been fantasising about for years: Traitor Mech IG, Biker Marines, Troop-heavy Khorne Chaos Marines etc., and I would finally delve into Fantasy with a WoC and probably VC army.

Dangersaurus
27-05-2011, 00:40
I budget my hobby spending, so the answer's obvious. If they halved their prices, I'd buy twice as much.

Well, until they went out of business.

Hellfury
27-05-2011, 00:45
My buying would go from $20 at best per year to several hundred dollars again per year.

The reason I quit GW was because of the perceived value for the price. Obviously I felt the ratio was too low in order to remain a customer so I quit.

But give me more value and I would spend more than ever.

Let me put it this way. When the new plastic Fellbeast came out last year, I had plans on making the entire Nine on fellbeasts until I found out that they cost $60 each.

Out of consumer ethics, I refused to buy a single one. But if they went for $40 or even $50 each I would have bought 9.

So GW lost out on several hundred dollars in sales just because they could not manage to price the product in anything remotely resembling a reasonable cost.

Trasvi
27-05-2011, 00:52
(If I didn't have an enormous pile of unpainted stuff) A lot more. There are many, many great models I'd like to paint as one-offs. I'd like to have 500-pt armies of many forces. I love the new DE models, I've always loved GK and would like to get into them now they're plastic.
(If I didn't have an enormous pile of unpainted stuff) I'd buy at least two more, 2000pt armies if the price dropped.

logan054
27-05-2011, 00:53
I don't think everything need to be halved, certainly the units, things like tanks maybe a third or a quarter, if they did actually drop the prices to a reasonable price I could see me spending money on something other than paints. I really like the grey knight models and want a army, just not at that price! I think after that it would be replace my mantic undead, get a Khorne daemon army, convert some chaos knights on juggers, maybe get a guard army, good so much I would actually consider buying! hell I might even buy a Orc Army.

Mannimarco
27-05-2011, 01:02
Turn on the news channel expecting to see "massive airport disruption as all flights cancelled due to increase of flying pigs........heres Bob with the weather......Ok folks wrap up warm cos its gonna be a cold one, in related news Satan has been found frozen to death as cold snap hits Hell".

Achaylus72
27-05-2011, 01:07
Celebrate that we are now paying the same as you guys in Europe and the USA.

someone2040
27-05-2011, 01:11
I would buy only a little more.
Probably because the embargo hasn't quite kicked in though, so you can only go from past knowledge.
Cutting prices in half certainly isn't going to have be collecting a lot more armies or anything. I buy what I need to get an army done in the time I want to spend on them (usually going a bit overboard and spending a bit more, and ending up with an army and then half as many models again unpainted).
But I wouldn't go bonkers and start collecting dozens of different armies. I'd still work on what I intend to work on, since time is a precious commodity to me (probably even moreso than money for me at the moment).

Anarnaxe
27-05-2011, 01:16
I still wouldn't buy anything from them anymore. I stopped because of the direction they were taking the armies and the fluff, not the price (though that certainly has cemented my decision). It just feels too over the top, and yeah, I know thats kinda the whole point, but there is a certain stage where its just too ridiculous.

Enfid
27-05-2011, 01:22
I still wouldn't buy anything from them anymore. I stopped because of the direction they were taking the armies and the fluff, not the price (though that certainly has cemented my decision). It just feels too over the top, and yeah, I know thats kinda the whole point, but there is a certain stage where it just too ridiculous.

Wow you just ninja'ed me. I was going to have almost the exact same response.

Kulgur
27-05-2011, 01:48
Probably check I had been actually drinking coffee and not my paint water

MarcoSkoll
27-05-2011, 01:50
Well, as of the announcement of a price rise for a cheaper material, I've stopped buying completely. I thought I might make absolute bare minimum purchases, but then I decided I was drawing the line then and there. Not one more penny. Anything I wanted, no matter how badly, I'd find some other way.

But at halved prices, then while I'd still see a ~£10 squad box as quite a lot to be paying for some styrene, there would be enough perceived value in the product to be buying again.

Never going to happen unless the shareholders fire the current management for being idiots, but perhaps the chance being so slim is a good thing.
GW's price rises, SG policies and general stupidity have meant my hobby is getting cheaper and cheaper, but actually no less enjoyable.

Now I'm scratchbuilding, find alternatives, or sometimes simply doing without what would have probably been a silly impulse buy anyway. If they halved their prices, I might start getting lazy and impulsive again, and I don't really want that.

TheMav80
27-05-2011, 01:52
I will third the above two posters. The core games have just lost me. It is probable that at half the price they are now I could be enticed to buying bigger center piece models. That Stompa for only $50? Yeah! Other than that, I think I have moved on from the game.

Still buy Black Library and Fantasy Flight stuff though. And their video games.

scarletsquig
27-05-2011, 01:54
*looks at pile of 500 or so mantic minis*

*clicks the ape**** option*

Hicks
27-05-2011, 01:55
I'd buy like crazy if they reduced their prices that much! But since that won't ever happen, I just won't waste money on them anymore (because honnestly, I don't paint/use everything I buy).

StormCrow
27-05-2011, 01:56
I'd be indifferent seeing as I'd be in the same position I was a month ago, the only difference being products weren't delivered to my door...

ForgottenLore
27-05-2011, 02:13
Let me put it this way. When the new plastic Fellbeast came out last year, I had plans on making the entire Nine on fellbeasts until I found out that they cost $60 each.

Out of consumer ethics, I refused to buy a single one. But if they went for $40 or even $50 each I would have bought 9.

So GW lost out on several hundred dollars in sales just because they could not manage to price the product in anything remotely resembling a reasonable cost.

I'm EXACTLY the same. I really wanted to do 9 of them. Will not buy a single one at $60.

I am a compulsive buyer, I like LARGE armies and as much as I hate to admit it I do get excited and distracted by the "new shiny toys", but except for an occasional War of the Ring purchase (which are still around $1.25/plastic fig) I have stopped buying GW figs entirely. If prices dropped to half I would be buying

More IG
More Tyranids
More Eldar
any new Tau that come out
probably a chapter (of Space Marines)
Dark Eldar (man those new models are gorgeous)
maybe Grey Knights
Necrons
Tomb Kings
Lizardmen
Wood Elves
Maybe Skaven
LotR Dwarves
LotR Fallen Realms
LotR Angmar
Maybe some Blood Bowl teams

obviously that would be over the course of several years, but as of right now I basically won't buy anything for either warhammer.

BobtheInquisitor
27-05-2011, 04:05
I'd probably end up buying a battleforce every month...and a small box every other week. I'd certainly buy a Shadowsword, a Stompa, a Storm Raven, an Araknaork (sp?) and a bunch of other stuff (that I will realistically never see) over the course of a year or two. I'd also start buying some of the metal characters, and I hate metal. But for the price of a paperback book (or less!), I'd certainly be tempted by the better sculpts.

Also, I would probably never look at another Napoleonic set again.

Schmapdi
27-05-2011, 04:40
I'd buy a bunch of stuff before they went out of business :P Seriously though - price cuts of even 10-25% (on a per item basis - some need it way more than others) would put plans for a good half-dozen armies (over the next few years) back on the table, where as now the number of planned new armies is 0.

Ratbeast
27-05-2011, 05:14
Being an Aussie, not worth paying almost double the rest of the world for goods, due to embargo, i place my final order through maelstrom, unless GW australia aligned us with rest of world prices, not spending another cent, but if they did, i would be a regular buyer/visitor

neXus6
27-05-2011, 06:18
I put a little bit more, but even then I would still look for discounts at on one of those "evil online retailers" who GW thinks are "damaging the hobby."

Though to be fair maybe that would still be over 100% more as currently I buy nothing at all from GW.

If they had a sudden price drop across the board there are a couple of models for Battlefleet Gothic and Epic I would pick up just because they are items I have wanted for many years but never bought due mostly to the prices, I would also be tempted to pick up some of the scenery items.

That is all though, just a couple of specific models. It wasn't just the price hikes that drove me away from GW it was the general attitude, the way they conduct their business, the destruction of the non-Core games, and the Core game becoming rather stale and uninteresting to me.

Hendarion
27-05-2011, 06:24
If GW would halfen their prices, I seriously would start thinking about starting armies like:
- Dark Eldar
- Sisters of Battle
- Death Corps of Krieg (at least the vehicles would turn cheaper of which I'd need a lot, although the FW-minis probably won't)

But as things stand, it is too expensive to even start them.

Bloodknight
27-05-2011, 06:41
I'd buy a giant heap of stuff that I don't need at all, I guess.

violenceha
27-05-2011, 06:41
Ape. To be honest i went ape when i first found maelstrom, then kept going ape until, well, tomorrow actually.

shelfunit.
27-05-2011, 06:45
Ape. As long as it was full range of every model they made - all the specialist games stuff would be mine waaahhaaaahaaaahhaaaaaa! Mine! All Mine!!!!!
Seriously though, I would spend big.

toonboy78
27-05-2011, 07:05
i don't worry about prices, not because i am a millionaire, but i have a set amount to spend on stuff each month.

if the lower or raise i still spend the same amount it will just mean more or less models. i look for the best deal (wayland etc), but keep an eye out on ebay/gumtree (i have yet to try bartertown) and here on warseer for some bargains.

The Marshel
27-05-2011, 07:24
assuming the embargo is in place in this strange fantasy world of gw reducing their prices, i'd buy about the same. the important difference is that i'd be buying it directly from gw Aus.

Assuming the embargo is not inplace, probably not quite double, but i'd be buying larger portions of armies at once. 1.5 times as much perhaps?

(voted assuming embargo)

Dareece
27-05-2011, 07:31
About the same for me, i just limit my self to one box of something a month.

Ozorik
27-05-2011, 07:51
The main reasons why don't buy anything from GW anymore is the price and the poor quality of their games. If they significantly reduced their prices I would begin buying again but only for modelling purposes.

Until they sort their rules out though there is no way that I will be spending anywhere near the level that I used to.

Little Joe
27-05-2011, 07:54
Since I gave myself an "allowance" per month for the hobby a lot more of it would find it's way into GW's pocket.
I still went for 33-100%, but I might go nuts for fear they rise them again and buy everything plastic I want for my armies. The reason being I am currently pretty fed up with GW and do not look forward to finecast at all. So a lot of spending would go to eBay to get some of the old metals.

Commissar Vaughn
27-05-2011, 07:57
I havnt bought anything from GW for several years and have no intention of doing so as GW Games dont hold as much interest for me as historical games now. Only the people and the occasional pot of paint (if Im looking for a specific colour) get me in there now.

Besides even with a halved prices they still cant match the quantity and quality of Perrys or warlord, or any of the other "40model/box for 18 quid" ranges of models.

N3p3nth3
27-05-2011, 08:43
I'm not sure. I'm tempted to say "more than 100 %" as I'd definitely consider a second 40k army and maybe either lotr or fb, but honestly, time is more of a limiting factor for me than the price alone.

ihavetoomuchminis
27-05-2011, 09:12
I voted for going AAAAAAPEEEEE. I know, in my experience, that with a 50% discount i go crazy enough to spend 3 or 4 times what i spend without discount.

Ronin[XiC]
27-05-2011, 09:50
I'd start a 40k army.
My O&G are done anyways and my tomb kings just need a few adjustments.

But 40k has been out of range for me for quite a while. But if everythings drops by 50% I can easily start collecting.

Darkz
27-05-2011, 10:46
If GW slash their prices into 50% permanently, assuming their products' quality is still the same or better, I probably buy a lot more than ever (33%-100%), and perhaps starting yet another army in 40K.

Sadly, this price reduction is only an illusion that we as customers will never achieve.

Well, at least for now, I won't be needing anything from GW.

FrozenSoul80
27-05-2011, 10:55
I'd easily buy 50% more and would have no issues recommending others start the hobby. I feel bad introducing new people because I know a lot of people who wouldn't be able to afford it - especially living in Australia.

deadly claris
27-05-2011, 11:17
Much more !
start more armys

Haravikk
27-05-2011, 11:23
Probably not a massive amount, I'd just buy things more regularly rather than having to wait till I can justify it. That said though I'd be in my local store more since I like to support it, which could very well result in me spending more there.

madden
27-05-2011, 12:22
I'd spend the same in cash as others say I'm budgeted for funds though I would get more for the same price, as a collector yes the more the merryier as a bissness would it work in the long run? Who knows it ain't likely to happen. Hope spings eternal.

SpikeyChaosDwarf
27-05-2011, 12:58
I was initially inclined to say that I don't buy the miniatures anymore just the rulebooks so it would not affect me. Then I remembered that I would love to have an entire army of goblin wolf riders, and an all mounted marauder/chaos knight army, oh yeah some of the ogres too, etc.

Right now, I have none of those things because I can always come up with a substitute product to spend my entertainment dollar on. If they dropped their prices, I would get suckered right back into collecting.

~Revenant~
27-05-2011, 13:00
Honestly by half ? I would say close to $2000 would be spent per year.

Not only that but I would bet money their stores would have a much higher repeat customer base and more people would be willing to enter the GW hobby.

The way it stands so far, outside of their major inner city stores in the heart of downtown etc, their average tiny stores just can't stay open that much or make a whole lot of dough daily, and that really is because of the prices.

That's why they have all these fly by night strip mall 1 man operations.

Gamers are also to blame for their prices in that they keep buying them, if people are afraid of GW going belly up they need not....because there will be someone who would pick up their IP and continue them, with a VERY dif operation, and I believe they would actually listen to customers then, I mean I would have no problem with wizards of the coast or I should say hasbro buying them out, as long as they kept the fluff and style how it is, but had a dif marketing strategy.

In fact I firmly believe that if GW continues its insane tactics, that GW will eventually go poof because of their own stupidity and greed, which in all honesty at this point could not come fast enough, since GW is no longer what it used to be, and since kirby destroyed 90% of what made GW a gamer company for gamers they need a fresh start, they need a seriously fatal kick in the teeth so that this can happen, cause GW is popular enough that someone would take up the reigns and at least get them back to 50% of what or where they used to be.

AlexHolker
27-05-2011, 13:08
I'd immediately send GW an email or letter thanking them, then go buy a whole lot of tanks in preparation for my un-cancelled Sisters of Battle army.

Kaptajn_Congoboy
27-05-2011, 13:42
Well...I primarily do not buy GW products because I think their two main games aren't very good games, not because it is too expensive...so it wouldn't matter, really. I might go into Epic, if they also started supporting it again. I certainly would consider Epic over Spartan Games' offerings if they were priced similarily, because SG needs to improve their quality control on the rules side, and soon.

DarthSte
27-05-2011, 13:44
My main issue now is space, not money, so to buy much more I'd have to start selling my old stuff, so I would not buy much more than I currently do.

loveless
27-05-2011, 14:00
33-100% more.

Half price would put most of the Fantasy Range at price points where I wouldn't mind buying a big army. I'd definitely build that Chrace-inspired Elf list I've always fancied.

I'd have a lot more random purchases as well - I like building shiny new stuff, so had they been half price, I likely would have gotten a NecroSphinx and a box of Tomb Guard.

SotF
27-05-2011, 15:16
I'd bulk up my armies. I'd also get a lot more of their terrain pieces, possibly even a realms of battle board.

Definitely up my Space Marine force from beyond the little group I've got for when it comes up during the at work campaign a bunch of us are messing with. I'd also be able to finally convince my brother to start playing games beyond GorkaMorka. Something he hasn't bothered to expand his collection for beyond the boxed sets and a nob...

Hedgehobbit
27-05-2011, 15:26
My main limit is time, not money. I might buy a few more terrain sets since they go together pretty quick (but then space would limit me as well).

Jack Spratt
27-05-2011, 15:40
quality of the games (WFB and 40k) are still too low.

Still horribly unbalanced games. Disagree? Knock yourself out with a couple Ogre Kingdoms vs. High Elves games....

Still need way too many models. Takes a 100 years to build and the rest of eternity to paint the damn things...

Gav2k
27-05-2011, 15:54
I'd cheer! Because if GW lowered their prices, then their competators would lower their prices too, to keep up with the competition. I could finally justify buying more stuff, and start a Warmachine army!

Alas, this is but a dream.

ColShaw
27-05-2011, 16:14
I would buy a lot more, but probably not go totally insane (mortgage and marriage take up most of my $). I said 33-100% more. I'd start new armies, continue bolstering old ones, and buy big centerpieces, in addition to finishing out my current projects.

Lars Porsenna
27-05-2011, 16:36
Voted "about the same," in that I have a gaming budget, and in terms of actual dollars spent, it wouldn't change. But I would buy twice as much product...

But as it is I have 8 GW armies (4 for 40K and 4 for fantasy), so even at a low price point I still wouldn't build any new armies, because it's hard enough to keep up with the ones I have (I have half an Orge army, and a Necron army: both may be released back-to-back. How could I keep up???).

Damon.

razormasticator
27-05-2011, 16:45
I would instantly start a Dark Eldar army... all new models.

colonel kane trine
27-05-2011, 16:54
Id buy twice as much! If it was cheaper id actually start new armies! New armies=more purchases! I buy a box a month for each of my armies but id spend alot more if I had more armies. I have maybe £200 a month to spend and games workshop would get all of it if there products were cheaper. I dont think the models are worth it at the moment but im determined to finish my armies.

malsheem
27-05-2011, 17:22
Half!?! First I'd check to make sure I didn't brain my damage and were seeing things screwy. Then look outside to see if the 4 horsemen were in my driveway.

Sure, I'd buy more. I'd probably start another army. The new Dark Eldar models are cool, but I would never start one given the current situation. Though even at a 50% price drop, GW still needs to do more for me to "go ape". As others have mentioned, the lack of balance and quality of their recent products need to be fixed as well as other customer focus items (like the embargo) before I fully jump back on the bandwagon. Price is only part of the equation.

FerociousBeast
27-05-2011, 17:34
I don't think a 50% reduction in their prices would be that crazy. Just from these results alone, over 70% of the poll responders stated their willingness to spend at least 33% more money on GW products. And there would also be the newbies who would suddenly be able to participate again. Remember when new players would frequently join the hobby? That was a while ago.

As for making the business case for a 50% price cut, we'd have to know GW's cost per good sold (variable cost), of course, but I can't imagine it costs anywhere near $16 to produce a 10-man Tactical Squad.

At $16 per box, if costs are $6, then gross margin is $10. Assuming sales of 3,000 boxes, that means profits of $30,000.
At $32 per box, if costs are $6, then gross margin is $26. Assuming sales of 1,000 boxes, that means profits of $26,000.

I don't think it's unreasonable to think that GW could bring in 3x the sales if they dropped prices in half. As I mentioned in the OP, they'd be opening their doors to new markets and they'd have old gamers glutting themselves as well. It could easily end up being more than 3x. 3x might be conservative, especially at the beginning.

Scribe of Khorne
27-05-2011, 17:40
Probably go ape ****, I would quite quickly have every army...

eriochrome
27-05-2011, 17:46
Since I have not bought anything from them this year any purchase would count as an infinite increase. I would probably resume buy models to build even though I really do not get out to game enough to justify my 8K points of marines and 2K of nids.

Fluxeor
27-05-2011, 17:54
I'd splurge out and bump up my Ultramarines company to 2 or 3, Blood Angels Death Company themed force up to include other units and vehicles.. and probably add a Space Wolves and Grey Knights force on top .. my bro would probably bulk out his Orks to match and add to his small Blood Ravens force and start the Space Wolves he was considering.. before hearing about the latest price rises.

As it is now though, I *might* buy Finecast Dante and not alot else and my bro probably wont bother with anything.

bringerofdecay
27-05-2011, 19:00
in all honesty I voted 100% more but even then it's not a true reflection of how much more I'd spend, 3-5 years ago I was spending upwards of £2000 a year at GW stores (bricks and mortar Games workshops), now it's about £200 (or less) a year at cheap discounters due to ridiculous price rises and a loss of interest in my social circle, most have moved on to other systems due to poor rules (which I can forgive more often than not) and massively over-priced models.

eron12
27-05-2011, 20:49
I voted Ape because I haven't purchased anything from GW beyond paint in over a year. If prices were half, I'd give most of my buisness to my local store (not a GW store, as an American I think such stores are ridiculous), instead of ebay.

rodmillard
27-05-2011, 23:36
Like Eron, I have bought very little from GW in the last couple of years (9 LotR models totalling less than £30 at current prices and some paint as and when I run out of a colour).

I have a limited hobby budget each month, and currently buy Mantic for fantasy (and I'm sure I will be turning to them for SF as well when their new system comes out), as well as dabbling in Historicals (mostly Warlord & Perry miniatures). If GW halved their prices, I would be much more inclined to spend my money on their products - the Lizardmen, Empire, and Grey Knight armies I planned but never started would all be built (eventually), and I would start adding more factions to my LotR and specialist games collections.

Therefore, APE.

paddyalexander
27-05-2011, 23:44
I left the "GW Hobby tm" because of poorly writen rules, poor quality to price ratio and I got bored with their style of minis. I would go from purchasing nothing to making the occasional purchase. So I chose a lot more because one product a year is 100% more than zero.

I'd still have an issue with the company and its practices.

T3h D4ve
28-05-2011, 04:37
If the prices were lower, I'd probably snap up a lot more models to expand my currently small force I've started with. In fairness though, I bought my rhinos, speeders & some spray cans off a friend, which were all untouched. And followed that up with 20-30 paints and a couple of squads of men, and an attack bike from my local store.
The bonus with that is, the store had 10-20% off on different days, and I saved a few quid on my mates old models.
I'm waiting til I finish these off before I get more, however once I get around 1000 points, excluding a few dreadnoughts and a drop pod or two, it's going to slow down a LOT....for the space marines anyway, if I get the black reach set I guess I'm going to increase the orc force to the same size (I know no-one locally who plays, but a friend is interested. If he enjoys it he'd probably start his own army.).

If GW did do something about their prices, it could bring more people into the hobby either as new players or returning...that's probably what put me off warhammer for so long until I got a bargain to start on.
And I'd also consider buying up more lil dudes than I need.
And then of course Forge World would adjust their prices too, so it'd be cool to pick up a thunderhawk for a half reasonable price....

Private_SeeD
28-05-2011, 07:45
I voted for a little bit more (5-33% more) if it was to stay at 50% I would indeed buy more stuff since my money would allow it but if it was for a special period only then if I'm honest I'd buy as much as possible before they went back to being more expensive

AvatarForm
28-05-2011, 08:13
If GW halved their prices, I would be paying what our friends in the UK and USA have been paying... hence, I could buy twice as much or simply benefit from the savings.

daboarder
28-05-2011, 08:39
Personally I'd go from 3 40k armies to at least 5 4ok armies and 2 fantasy ones. Not to mention I'd go back to buying models just for fun and looks.


Oh right you meant the Australian prices? well in that case I'd stay in the hobby and start building that Chaos fantasy army I've always wanted.

Purplebeard
28-05-2011, 10:13
Nothing. Haven't bought anything from GW for years (maybe 10). I'd recommend to everybody else to do the same. You can pick an army of almost any race up for relative peanuts on eBay, if you're prepared to paint strip it and tidy it up a little bit. Buy new figures from the competitors instead - some of Mantic's stuff is nice, Olley's Armies, Hasslefree, Heresy, Black Cat, Black Hat (both different), and so on....

NB: To qualify this though, I would say that you must have patience if you want things from eBay - things sometimes (often) go for silly prices, but you can get most bits without paying too much, if you wait long enough.

IJW
28-05-2011, 10:42
It wouldn't make a lot of difference to me, the Succubus I bought last week before the Finecast move was the first GW model I bought new in five years.


Just from these results alone, over 70% of the poll responders stated their willingness to spend at least 33% more money on GW products.

...

At $16 per box, if costs are $6, then gross margin is $10. Assuming sales of 3,000 boxes, that means profits of $30,000.
At $32 per box, if costs are $6, then gross margin is $26. Assuming sales of 1,000 boxes, that means profits of $26,000.

33% more would mean comparing sales of 1,330 boxes at $16 so using your figures that would be $13,300 profits, or about (EDIT - half) the theoretical profit at $32 per box.

3,000 would be an increase of 200%.

Just saying that the figures you've picked up on don't really go together.

EDIT - even a 100% increase in sales would mean a profit of $20,000.

semper_fi
28-05-2011, 12:15
first off id be very suspicious, then go ape on a huge order in which ill prolly blow a months pay to be sure i have plenty of stuff in case gw goes bankrupty

Noserenda
28-05-2011, 12:25
I tend to buy when im done with what im working on, or get struck by inspiration :D So really, half price GW just means more beer money :D

eastern barbarian
28-05-2011, 12:44
it would be great.. but it is unlikely to happen with greedy muppets running the GW business

S_A_T_S
28-05-2011, 13:25
Currently I buy nothing but paint from GW B&M, and only collector models I simply can't get elsewhere from their website. Anything else I buy is from eBay or Maelstrom, and only at the cheapest possible price (never buy from Maelstrom without a voucher). Even then, I buy as little as possible. I can't remember my last GW-brand purchase from Maelstrom, as the last thing I bought was some Cyrx Warmachine stuff for my Zombie Pirates army.

With the current RoW and pricing issues, I have shelved my plans for a Skaven army and am probably going to stop purchasing paints from the company and switch to coat d'armes from Maelstrom.

If they dropped the prices, not even by 50% but by at least 20%, I may actually start to buy things in store again. Skaven would be back on, I would get myself a Chaos Dwarf Blood Bowl team and I may even buy stuff for my partners High Elves (even though she would be really pissed off - she claims not to have enough time to paint the IoB + Dragon Princes she already has).

FerociousBeast
28-05-2011, 13:40
it would be great.. but it is unlikely to happen with greedy muppets running the GW business
See, this is precisely what I disagree with. I think GW should lower their prices for the good of their business. If they lower prices substantially, more people will buy, and many current customers will spend even more than they would have.

snake-eyez
28-05-2011, 13:53
I made a comment about this on an Aussie wargaming forum regarding the price rises and GW banning UK indies selling to Aus. At the end of this month (May 2011) we wont be able to buy from Maelstrom and Wayland (or any others) and Aus prices are absurd. A land raider is now $110, which is about 70 GBP. I bought heaps from the UK since it was so cheap for us, but now I wont be buying much more, I just cant justify spending that much for a tank.

If GW halved their prices;

1. most people would spend at least the same amount, since their spending their disposable incomes, they would just get more armies and bigger armies.

2. many people would spend even more (its very hard to justify 70 pounds for a single valk here, but I was fine buying two of them for 70 pounds from Maelstrom, I wouldn't have bought any if not for that half price)

3. more people could join the hobby, its too expensive for a lot of people, it seems GW doesnt realise how many more would join the hobby if they dropped their prices. More people joining would make it more popular for others to join as it becomes easier to find other players (growing player base encourages further growth).

GW gets more customers, spending more each, and their only increased cost is production and distribution (we all know it costs next to nothing to make a single box, the expenses are in development, store rents, wages etc).

If you halved fuel prices, you might sell say 20% more in volume, but that means your revenue drops by 40% even from selling more. If you halved GW prices, you'd probably sell 150 to 250% more in volume (from existing customers buying more and new customers joining the hobby), so your overall revenue increases by up to 50%

soviet
28-05-2011, 14:13
If GW halved their prices and sold the same amount of stuff they would only have succeeded in halving their revenue.

If they halved their prices and sold double the amount of stuff they would be generating the same amount of revenue but for a smaller profit (due to material costs etc).

So for halving prices to be worthwhile for them as a business they would have to sell more than double the amount of stuff they do now.

The poll as it stands right now says that only about a third of people would increase their purchasing by this much. Even discounting the effect of internet bravado vs. the reality of buying and painting that many miniatures, and even ignoring the fact that internet boards such as this represent the most enthusiastic/committed parts of GW's customer base, those statistics surely cannot be sustainable.

I think this poll shows that GW are correct not to halve their prices.

Tokamak
28-05-2011, 14:16
That's easy. I would go ******* and keep building armies like there was no tomorrow. Ideas keep popping in my head.

@Soviet, the poll and premise is highly accurate anyway. We have no idea how flexible GW's products are and such extreme questions don't give us a good picture either.


I voted for a little bit more (5-33% more) if it was to stay at 50%

So you would actually start spending less on your hobby than you do now?

snake-eyez
28-05-2011, 14:23
If GW halved their prices and sold the same amount of stuff they would only have succeeded in halving their revenue.

If they halved their prices and sold double the amount of stuff they would be generating the same amount of revenue but for a smaller profit (due to material costs etc).

So for halving prices to be worthwhile for them as a business they would have to sell more than double the amount of stuff they do now.

The poll as it stands right now says that only about a third of people would increase their purchasing by this much. Even discounting the effect of internet bravado vs. the reality of buying and painting that many miniatures, and even ignoring the fact that internet boards such as this represent the most enthusiastic/committed parts of GW's customer base, those statistics surely cannot be sustainable.

I think this poll shows that GW are correct not to halve their prices.


When I was a kid, I had a modest catachan army, and I played with a few friends who had small armies too. If the prices were halved, we would have all spent at least the same amount money. Being able to afford more variety (and a rulebook each - Black Reach is one thing GW got right) would have also made the game even more fun and interesting, which would have prompted us to stay in the hobby for longer, spend even more, consider getting different armies, more friends may have joined the hobby from it being cheaper, further keeping us interested in it.

GW actually cut prices considerably between the early and late 90s (in the early 90s a Ravenwing Battleforce with exactly the same contents was $210 AUD, price in 2010 was $150). That drop in price back then lead to a huge growth in global sales, making it a bigger company. Seems the current board have ignored that.

soviet
28-05-2011, 14:36
GW actually cut prices considerably between the early and late 90s (in the early 90s a Ravenwing Battleforce with exactly the same contents was $210 AUD, price in 2010 was $150).

The current Ravenwing battleforce is all plastic. The Ravenwing bits came out in 2007 or thereabouts, the plastic speeder came out with 3rd edition in about 1997, and the plastic bike itself must have come out in 1994 or so. (These dates are from memory, don't shoot me if they're not all correct.)

So I don't know what you bought in the early 90s but it was not the same box.

snake-eyez
28-05-2011, 15:15
So I don't know what you bought in the early 90s but it was not the same box.

By "exact contents" I mean, it had one landspeeder, one attack bike, and six normal bikes. Yes, models have changed, but the contents are the same in regards to what it is in it from a gaming point of view.

FerociousBeast
28-05-2011, 15:26
I think this poll shows that GW are correct not to halve their prices.
Nonsense. This poll only shows one part of the equation that I laid out in the OP: what the existing player base would do: spend spends lot more, according to 75%. It does NOT show the effect of opening the hobby to new markets or the effect of bringing back in former hobbyists like me, from whom gw is currently getting zero profit.

soviet
28-05-2011, 15:54
This poll only shows one part of the equation that I laid out in the OP: what the existing player base would do: spend spends lot more, according to 75%. It does NOT show the effect of opening the hobby to new markets or the effect of bringing back in former hobbyists like me, from whom gw is currently getting zero profit.

That's true. Personally I doubt that either of those markets would be particularly affected by the price change, certainly not enough to make it an affordable proposition for GW, but that's baseless speculation on my part.


By "exact contents" I mean, it had one landspeeder, one attack bike, and six normal bikes. Yes, models have changed, but the contents are the same in regards to what it is in it from a gaming point of view.

So your point is that different models in a different material from a different decade had a different price?

I think it's difficult to draw a meaningful conclusion from that.

BobtheInquisitor
28-05-2011, 16:07
I have several friends who would be eager to buy GW models if they weren't so expensive. There is definitely a correlation between the high price of minis and the lack of new people joining the hobby.

MajorWesJanson
28-05-2011, 20:01
I'd get a lot more scenery, maybe actually start High Elves, and do some more for my Daemons and Orks.

marv335
29-05-2011, 09:03
I'd watch as GW went bust.
I wouldn't spend much more because I already buy everything I want from GW.
Price doesn't factor in my purchasing decisions.
I doubt the drop in the profit on each item would be made up by increased sales volume, leading to massive losses.

MagosHereticus
29-05-2011, 09:30
my response to this poll is that i might not buy more models, but i would be able to start recruiting people into warhammer again, and bring those back who were fed up with the price rises and treatment given by games workshop

Damien 1427
29-05-2011, 10:16
I get the feeling my spending wouldn't go up to any great degree. 40k and Fantasy just aren't terribly good games. Sure, it'd be nice to finish off my Guard, but I get the feeling I'd just be looting kits for Weird War parts.

snake-eyez
29-05-2011, 10:54
So your point is that different models in a different material from a different decade had a different price?

I think it's difficult to draw a meaningful conclusion from that.

You sir, are an A grade goose. Do you make sure you only step on each section of the footpath only once when walking? Seriously, they have better models now, half metal parts with plastic kits was dumb anyway, and yeah, it was higher price in an earlier decade. I think most people can work that one out, all except you it seems.


I'd watch as GW went bust.
I wouldn't spend much more because I already buy everything I want from GW.
Price doesn't factor in my purchasing decisions.
I doubt the drop in the profit on each item would be made up by increased sales volume, leading to massive losses.

Either you have a very large disposable income that you can buy whatever you want without caring about the price, or you have some sort of genetic mutation that makes you immune to the plastic crack addiction that the rest of us suffer from.

Either way, you are in the minority.

soviet
29-05-2011, 11:51
You sir, are an A grade goose. Do you make sure you only step on each section of the footpath only once when walking? Seriously, they have better models now, half metal parts with plastic kits was dumb anyway, and yeah, it was higher price in an earlier decade. I think most people can work that one out, all except you it seems.

Carry on flailing around in search of a point, it's working out really well for you.

snake-eyez
29-05-2011, 12:30
Carry on flailing around in search of a point, it's working out really well for you.

Heres a point for you. A battleforce with the same contents gaming wise, went down in price in the 90s (along with a lot of other stuff), and GW's sales grew considerably over that period of time. There is no way the hobby would have become as big as it is if instead of cutting the price from $210 a battleforce in the 90s, they increased the price then. Dwelling on the fact that the landspeeder and attack bike look a little different now doesn't change the point that the price drops in the early to mid 90s resulted in global growth for the company. I'm not going to debate this any further because almost everyone else can understand this except you.

soviet
29-05-2011, 12:46
Heres a point you clown.

Classy.



A battleforce with the SAME contents gaming wise

'Same contents gaming wise' is nowhere near as important as the actual contents of the box - the miniatures themselves. Your original post said they were exactly the same contents full stop, which is a blatant fabrication.



went down in price in the 90s (along with a lot of other stuff)

Examples?



and GW's sales grew considerably over that period of time.


You're implying a causal link that isn't there. A lot of other things happened in that era that IMO have much stronger claims to improving sales. For example, the management buy-out that led to the 'big box full of miniatures' editions of both 40k and WFB, and the huge amount of time and money they put into expanding their retail chain.

logan054
29-05-2011, 12:49
I doubt the drop in the profit on each item would be made up by increased sales volume, leading to massive losses.

Sadly I think your right, I think for a lot of people the price has gone beyond the point of now return, I was pricing up a Grey knight army with 35 infantry models, 1 character and and 1 tank, £210! Its still £160 with online discount, I think I will just end up snapping up old grey knights on ebay to make a army.

Still I think they might actually make a come back if they lowered the price of things like Core/troop by 30%, it would make a huge difference to buying a army and perhaps tighten up the armybooks/codexs.

Born Again
29-05-2011, 12:58
I voted "A little bit more", but it would be up the high end of that grouping. I probably wouldn't be buying more models than I currently do, as I can't paint them any faster. However, what I would be doing would be buying more "accessory" type stuff like all the special edition things they do, codecii for armies that I don't play just as reference material, and so on. Actual models would increase slightly, probably more in the way of extra character models to cover WYSIWYG wargear options and that sort of thing, rather than whole extra boxes of basic troops.

snake-eyez
29-05-2011, 13:24
Soviet,

I edited my last post, but not before you read it obviously... I'm not debating this any longer with someone who wants to dwell on insignificant points (the landspeeder looks a little different, that changes everything right?). This is my last reply to this meaningless debate with you.

Logic is on my side.

soviet
29-05-2011, 13:48
I edited my last post, but not before you read it obviously... I'm not debating this any longer with someone who wants to dwell on insignificant points (the landspeeder looks a little different, that changes everything right?). This is my last reply to this meaningless debate with you.

Logic is on my side.

I don't think it is insignificant. It's not about the look of the model, it's about the material it's made from - plastics always used to be significantly cheaper than metals. That was clearly the reason for the price change.

Codsticker
29-05-2011, 16:24
soviet and snake-eyez- Please do not allow this thread to devolve into a personal arguement. Thanks for your cooperation.

Codsticker

The Warseer Mod Sqaud

Okuto
29-05-2011, 17:50
IF they did a half sale period.....I'd buy all those shiney new TK stuff and buy me a dark eldar army......been wanting one for awhile.....oh and I'd finish up my white scars and horde a couple of tanks for my IG

though I voted a little bit more as I only need a few "luxuries" to finish up old projects I put down due to price hikes. I'd only get a new dark eldar army after I finished up the old projects

Ronin_eX
29-05-2011, 18:30
It would stay exactly the same as now, I still wouldn't touch 'em. Because while the price is certainly part of why I stopped buying the games it wasn't the only factor. So I would continue buying other games until a point when GW changes more than just their pricing scheme.

Anarnaxe
29-05-2011, 19:29
I think the real question is whether or not people would actually return if GW halved their prices. Theres only so much people can take in terms of attitude, lack of quality, not just price before they say enough is enough and they walk away.

If they really wanted to rebuild their core base group, the veteran gamer, a lot more would have to change besides the price.

grg3d
29-05-2011, 20:34
I would start an Elder or Dark Elder Army :eek:

logan054
29-05-2011, 21:16
I think the real question is whether or not people would actually return if GW halved their prices. Theres only so much people can take in terms of attitude, lack of quality, not just price before they say enough is enough and they walk away.

If they really wanted to rebuild their core base group, the veteran gamer, a lot more would have to change besides the price.

Certainly agree, I think warhammer 9th ed would be a good start with a total blanking of the books, I do think the a decent price reduction would help a lot. They have plenty of models I would like to paint regardless of the crappy rule systems.

New Cult King
30-05-2011, 01:53
It's not about the look of the model, it's about the material it's made from - plastics always used to be significantly cheaper than metals. That was clearly the reason for the price change.

Ah. Kinda like how the much cheaper "resin" in the Finecast minis now makes them cheaper to purchase than their old metal versions?

Oh, wait...

Aedes
30-05-2011, 01:55
I would be able to actually starting that new cool army I am dreaming about....

Kalidane
30-05-2011, 05:12
I think the real question is whether or not people would actually return if GW halved their prices. Theres only so much people can take in terms of attitude, lack of quality, not just price before they say enough is enough and they walk away.

If they really wanted to rebuild their core base group, the veteran gamer, a lot more would have to change besides the price.

That's the neighbourhood I live in.

In the past I would buy 2-3 of every model I liked. One to paint, one to convert and maybe one as a reserve. If I couldn't find new stuff to buy I would buy more battleforces or other box sets for my existing armies. Call it GBP2k per annum on the hobby. I have a great deal of unopened stuff.

This year, from GW, I bought a Space Marine Apothecary and a 40k can/bottle cooler. I'll be trimming that back quite a bit in future.

I love a lot of their models but the business relationship has become more abusive than I can stick around for.

GW is focussing solely on spreadsheets and ignoring fundamental sales and marketing factors. Frankly I don't even care what happens to them.

Other companies are more interested in a positive relationship and they get my money. Pretty simple cause and effect stuff.

Ivellis
30-05-2011, 05:35
If they get over the problems with finecast and dropped the prices 50% I'd probably buy several full armies at once. Eldar, Dark Eldar, Chaos, Space Wolves, Black Templars, Dark Elves, Wood Elves, High Elves, Bretonnia, Tomb Kings, Vampire Counts, Lizardmen.

Huh, half price seems to remove my lack of impulse buying and make me just want to buy everything.

lanrak
30-05-2011, 09:11
Hi all.
Well to see what would happen if GW plc priced thier minatures competatively , and LISTENED to thier customers , and focused on gameplay.

Why not simply look at companies that already do this?

For example ...
Mantic Games IS doing everything veteran gamers wanted GWplc to do.
And in 2 years they appear to have developed a massive (comparitivley) amount of sales and customer base that is generaly happy and positively promoting thier product.(Including me:D.)

Word of mouth is so much more effective now in the age of the interwebs.
A bunch of pissed off customers have far more of a negative effect on sales than they used to.
If 'Mums'net' brands GW games as 'an expencive fad' then most Mums with internet acess become wary of spending money in on GW product.Its not just specialised forums like this one that get word of mouth...

And conversly good customer word of mouth builds up a buisness alot quicker too!

soviet
30-05-2011, 10:25
Well to see what would happen if GW plc priced thier minatures competatively , and LISTENED to thier customers , and focused on gameplay.

Why not simply look at companies that already do this?

For example ...
Mantic Games IS doing everything veteran gamers wanted GWplc to do.
And in 2 years they appear to have developed a massive (comparitivley) amount of sales and customer base that is generaly happy and positively promoting thier product.(Including me:D.)


Well, I wish Mantic all the best, but I think to imply that they're successful enough to make Games Worskshop sit up and think is probably over-egging the pudding. Amonst the veteran gamer types maybe they are a player now, but veteran gamer types are only a small part of GW's target market. It's the kids and the newbies that make GW such a powerhouse and I think that market is pretty safe.

peterjameslewis711
30-05-2011, 10:37
You have to realise, lowering the price will definatly sell a few more boxed gamed and starter sets (which means then u have a new hobbist to sell more plastic smack to), but you cant increase the volume of people who request those intro games enough, gw has a very clever niche in their selling attitude, they regulate how many people come through their doors (its y u dont often see a gw store next to a mac donelds or a major shopping center- yes there are some like in london but they r tucked away at the back or away from the "high street"), this helps gw minimum skeleton staff cope with the ammount of new customers they have.
Lowering the prices will kill the hobby, plain and simple, they wouldnt ever do it.
I worked at a local cinema when i was 18 and they sold hotdogs for £3.80 each (this is like 9 years ago mind), and they cost the cinema 7p to get in (which included the bum, the dog, the individual ammount of sauce estimated on each dog and the napkin etc). They could easily lower prices, but why bother, you sell one for £3.80 or sell 2 for the same price, they are inevitably loosing money, why would any company do that!

tezdal
30-05-2011, 13:15
If GW halved their prices... well I could still buy plastic historicals cheaper lol

mulkers
30-05-2011, 13:40
I said same (0-5%)

as i am no longer purchasing any GW items

Complicity
30-05-2011, 13:56
I think to some extent the high prices are contributing to copy and paste lists - if you are going to spend a large sum of money on making an army, it damn well better be competitive. Personally I'd consider buying new games workshop products if the prices were halved, at present I just buy second hand/badly painted stuff on ebay, strip it, do what I can to repose it and sell the odds and ends I don't want. You could argue that the time spent tidying it up could be better spent painting/playing or simply buying new models given the average hourly wage wasted with my hands in the sink scrubbing away with a toothbrush, but I've probably managed to amass a nice collection of models actually at a profit from selling off the odd bits from army deals I didn't want. So in a way if GW cut their prices in two they'd suddenly get a new customer.

ashc
30-05-2011, 21:05
If they halved their prices then I would be investing in their games again.

Currently? - um, no thanks.

SunTzu
31-05-2011, 07:18
I have no intention of buying significant numbers of models from GW ever again, though I reserve the right to pick up the occasional model here and there if I really, really like it (though with the prices of the new resin models, I don't expect that to happen often).

Cut the prices in half, and I'd buy new armies for Chaos Space Marines, Dark Eldar, Orks, and Imperial Guard; plus further expand my existing Empire, Warriors of Chaos and Dark Elves; and buy a whole bunch of the scenery, to boot. That'd be spread over the next year or two, of course, but while I'd happily spend a thousand pounds or so on four armies, I wouldn't spend £500 on one army.

Max_Killfactor
01-06-2011, 15:37
Replace my old DE models.

Might start Nids or Ogres (when they come out).

Scaryscarymushroom
01-06-2011, 16:21
Well, the poll says how much money would you spend... I'd buy twice as much, which would mean I'd spend about the same (0 - 5% more).

Even if there were a 25% decrease, I'd spend the same amount of money and I'd be a happier customer. And I'd be more likely to suggest the product to other people... so GW would get more customers, have a higher product turnover rate, and consequently profit from a price reduction because they'd be selling more than enough product to make up for the price drop.

As things stand, I have plans to pick up a few black templars or maybe an eldar avatar (but not both), and a copy of blood bowl. If the prices dropped by 50%, I'd get both the black templars and the avatar, and add an imperial guard battle force to that.

And then, of course, next year I would continue to buy guardsmen. :( As much as I want to believe that I wouldn't spend more money, I probably would. I'd spend tons more money in the long run. Buying a battleforce would ensnare me in the "must buy more" trap. Especially with guardsmen.

Scaryscarymushroom
01-06-2011, 17:09
If GW halved their prices and sold the same amount of stuff they would only have succeeded in halving their revenue.

If they halved their prices and sold double the amount of stuff they would be generating the same amount of revenue but for a smaller profit (due to material costs etc).

So for halving prices to be worthwhile for them as a business they would have to sell more than double the amount of stuff they do now.

The poll as it stands right now says that only about a third of people would increase their purchasing by this much. Even discounting the effect of internet bravado vs. the reality of buying and painting that many miniatures, and even ignoring the fact that internet boards such as this represent the most enthusiastic/committed parts of GW's customer base, those statistics surely cannot be sustainable.

I think this poll shows that GW are correct not to halve their prices.

Actually soviet, This poll indicates that everyone who voted would purchase at least twice as much product. (for some reason, there appear to be voters who don't buy GW products at all, and 2x 0 is still 0... skewing the overall projections...) About 33% would double their spending resulting in a 4x boost in sales. That would more than make up for the number of us who would only spend the same amount of money.

What's more, this forum represents a wide group of people from GW's market base; not just GW enthusiasts. Several of us are mantic/historical/other enthusiasts who could be tempted by GW's products if GW priced their models in a way that was respectful to its customer base.

It also doesn't account for potential newbies that could be wrangled up.

Edit: Sorry for the double post.

rodmillard
01-06-2011, 19:42
What's more, this forum represents a wide group of people from GW's market base; not just GW enthusiasts. Several of us are mantic/historical/other enthusiasts who could be tempted by GW's products if GW priced their models in a way that was respectful to its customer base.


Absolutely - as I said before, I have bought very little from GW this past year (maybe £40, tops - call it £50 at current prices, since some of the LotR minis I bought have gone to finecash). Most of my hobby budget (approx £400 per year) goes to Mantic and Warlord at the moment, but if GW actually offered VALUE FOR MONEY on their minis I would be back in the store like a shot.

At the moment, my average spend of £30 per month gets me over 50 Mantic or Warlord minis with change, and it actually takes me a whole month to get them painted. The same spend at GW would get me what? a couple of finecash characters or a box of 5-10 elite infantry - either of which would be done in less than a week, leaving me twiddling my thumbs until payday. If I could pick up a battleforce for £40 like I used to, I would feel I was getting my moneys worth out of the hobby and buy it.

I would still buy Mantic and Warlord minis, but I would be much happier about spending some of my budget on/in GW. After the latest price rise, I will probably spend LESS on GW this year than last year (I'm getting the Sisters book when it comes out through my LGS at a discount, since I already own 2000 points worth of militant nuns - I doubt I'll buy anything else except paint). If they halved prices I would quite happily quadruple my spend, and still have money left over for other companies' models...

AlexHolker
01-06-2011, 20:14
(for some reason, there appear to be voters who don't buy GW products at all, and 2x 0 is still 0... skewing the overall projections...)
Or it just means that they'd start buying again if GW stopped being ****s. I know that's my position.

Nazguire
02-06-2011, 02:03
If GW lowered their Australian prices by like $20 for a Space Marine Tactical Squad, to the $40 that I paid for when I started playing only 6 or 7 years ago (granted, it'll never happen due to inflation, but you get what I mean) then I'd start buying GW products once again.

I refuse to pay $62 for a box of 10 Space Marines, when I can get in AU dollars the same amount of Warmachine models in metal plus paints from deviantgaming.com. Which in my eyes are arguably the same quality and are in an appealing fantasy/sci-fi world just like 40k.

If GW actually made without doubt the best miniatures in the world, I'd be somewhat tempted to still buy from them, just limit my spending a heap. But since the Internet (mostly Warseer) has opened my eyes to Privateer Press and Mantic, I'm refusing to spend anymore on GW miniatures.

Love the BL products though :shifty:

I'm not the only one in my area and social group that feels this way either. When the response from GW is basically (you'd expect that from any corporation so whatevs) "We make the best miniatures in the world, so we'll charge premium prices for them, sorry if you don't like it" you can't help but think "Screw this"

I'm sure I'm gonna be told in a second that I'm 'in the wrong hobby' because I've been priced out of the GW hobby now.

Anarnaxe
02-06-2011, 02:53
Nazguire, I wouldn't say that, a lot of us have been priced out of the GW hobby. My average spending, up until last year, was about €1200 on GW products, €400 in my local store with the rest online at Wayland (or before that, the GW site). My budget would have been about €300 at a time online, and looking back at my last order on the GW site in 2009, I paid €234 (before tax and shipping) on 60 DA shoulderpads, 2 Assault Squads, 4 Predators, Space Marine Commander, Chaplin with Jump Pack, a battleforce and a blister of Space Marine Casualties.

If I bought that order now on the GW site, it would cost me €398.70. So you can see why I've walked away, even though the price is part of the problem I had with GW. (Besides the effective dumbing down of the background, overly powerful rules, terminators in baby harnesses, the list goes on.)

I've been priced out of the hobby, but you know, Privateer Press, Reaper Miniatures and other games, are far more interesting to me, and I know I'm getting my money's worth with. Hell, if I buy a PP battlegroup, I can play it straight away rather than buying two or three GW boxed sets to have a legal army.

mulkers
02-06-2011, 05:46
If GW lowered their Australian prices by like $20 for a Space Marine Tactical Squad, to the $40 that I paid for when I started playing only 6 or 7 years ago (granted, it'll never happen due to inflation,

Why shouldn't it?

In that exact same time period the AUD has gone from as low as $US.42 to $1.10, with similar increases against other currencies, inlcuding the Pound Stirling.

tu33y
02-06-2011, 20:12
id start a new army. and buy more of the ones i already have.

Nkari
02-06-2011, 21:46
0-5% more.. about the same.. because I simply do not have the time to paint 2-3 new armys.. I would how ever kitbash 2-3 boxes into one.. from time to time.. wich I aint doing now..

Miredorf
02-06-2011, 23:02
EDIT: had already been said in page 5.

Techboss
02-06-2011, 23:50
I'd buy Guard and maybe some more toys for Chaos.

Archaon
03-06-2011, 07:34
Wouldn't change a thing now because it's mainly about game balance and rules and in this department GW fails big time.

Just yesterday a couple of guys got together for a tabletop day.. we played a few games, introduced some to others (Wings of War is helluva fun! Try it!) etc and two friends played a game of Khemri vs O&G (and they played moderate lists.. not tournament tweaked). The game was taken off balance by so many factors that they didn't really enjoy it and this was in a casual game.

Other friends tell me of recent, 8th edition, tournaments they've been to and people are abusing rules left and right and games have been swung wildly around by some dice rolls and effects that you just can't plan for anything and have to rely on die luck.. whoever rolls lucky first is likely to win.

So no.. why should i play a game i don't enjoy anymore just because it got cheap?

Rick Blaine
05-06-2011, 07:52
I would get back into buying whole armies, instead of just the occasional new kit to update my old stuff.

Angelwing
05-06-2011, 08:28
To answer the thread title question, I'd start recommending GW stuff again.
To answer the poll, I'd seriously consider several new armies and add ons for my current ones. Right now, I'll pick up minimum legal squad size of new tyranid releases (at the best discount I can find) but nothing else whatsoever bar the odd paint.

Dragon Lord
05-06-2011, 15:29
I think I would fall into the 'a little bit more' category. The limitation on the number of models I buy is a combination of what I will actually have time to make and paint and cost. If GW halved their prices I would buy more definitely, and be more likely to be susceptible to buying things on impulse that I am probably not going to have time to do anything with, but I suspect that the 'time to make it and paint it' limit would come in more. This would be in part because I would be more tempted to buy basic troop units, as opposed to the present situation where I have more of an attitude that if I am going to spend that much on a model it is going to be an amazing one, which means I lean more towards Forgeworld these days! For example there is no way that I am spending £20 on a plastic box (rhino), despite the fact that my Black Legion really need them. I also love scratch-building and kit-bashing, and if the kits were cheaper I would be more likely to buy kits just because I wanted some of the parts in them rather than primarily restricting myself to spare parts from kits I actually wanted as a whole.

I suspect that probably if GW were targetting me specifically the sweet spot for the increase in spending they would get from me would be if they did a 25% price decrease. That said though I think the most effective price reduction tactic GW could use would be a sale/temporary deals on specific items, like they did when they released the apocalypse expansion for 40k. As a number of people have said, and the same would certainly be true for me too, a decrease in prices with the knowledge that that decrease will end is the most effective driver to get people to spend a lot more during that window. There is a reason why Tesco do so many 3 for 2 deals. When GW do a new release what they should do, as well as hyping it, is offer limited deals on army starter sets for the newly released product to encourage people to get into it. Well that's my opinion at least.

Dragon Lord

Stormtrooper Clark
05-06-2011, 21:11
Check that the sky wasn't falling or hell was freezing over. They're more likely to occur after all.

Capitán Sánchez
05-06-2011, 23:17
I'd start a huge Skavens army, and probably buy GW paintings again (actually using Vallejo).


Thank you.

ihavetoomuchminis
06-06-2011, 01:18
To answer the thread title question, I'd start recommending GW stuff again.


I think that is the important thing. Not only i would spend mucho more, but would encourage others to do the same. Now, i tell them to not spend a single penny on GW.

TywinLannister
06-06-2011, 14:45
If this happened then Mantic would have more competition for my money :D

Seriously, you can get a 2,000 point WHFB army from Mantic for £99, why on earth would i bother buying the equivalent in GW models at that price?

Would I rather have GW models? Yes I would, i think they are well detailed and you can make some great poses out of there plastic kits. But alas, the cost is truly prohibitive, and when Mantic's Sci-Fi range comes out, god help GW for my 40K money as well.

Grimm Toof
06-06-2011, 14:58
Start playing again. (havent in 3 years.)

Codsticker
06-06-2011, 15:17
If GW halved their prices I would probably consider buying a couple more armies so I voted for option 3.

IJW
06-06-2011, 15:53
Embarrassingly, it's taken this long for me to spot the glaring errors in the op's poll options:

'Option 0, less money than before because an army would cost less.'

Which would obviously be quite a bad thing for GW...

paddyalexander
06-06-2011, 19:16
I haven't bought from GW in years so I would be starting at nothing. If I was to buy one blister then I would be in the 33%-100%. If I was to buy anything more after that I would be in the >100% category.

If their prices where halved I would go from buying nothing to buying the occasional model or kit I like the look of.

I voted a lot more simply because I would be going from €0 -> €30-€50 a year.

IJW
06-06-2011, 19:31
Technically, if you buy anything at all you'd be in the infinity percentage bracket. ;)

Llew
06-06-2011, 20:00
Really, there was a crucial option missing from this list: "Nothing - GW has lost me as a customer and it would take more than a price change to win me back."

I know I'm unusual on that count, but it's still where my vote would have gone. (It's more an aesthetic thing at this point, as I'm drifting to like more natural proportions and have wearied on heroic proportioned minis.)

IJW
06-06-2011, 20:11
Not that unusual, pretty sure I already mentioned a DE Succubus just before the lead to resin shift being my first GW model purchase in five years.

paddyalexander
06-06-2011, 21:05
Really, there was a crucial option missing from this list: "Nothing - GW has lost me as a customer and it would take more than a price change to win me back."

I know I'm unusual on that count, but it's still where my vote would have gone. (It's more an aesthetic thing at this point, as I'm drifting to like more natural proportions and have wearied on heroic proportioned minis.)

I too don't like the look of the GWplc style for the most part. It took me a few years to shake that style as my defualt expectation of what a miniture should look like. I was introduced to gaming trough Heroquest & played GW games almost exclusively for 12 years at the point I dropped them altogether. Around the time of the Daemons Books, I had Helldarados' sculpts to compare GWplcs' & the latter got blow out of the water. Having expanded into other games systems with different styles has opened my eyes to how poor the poses & sculpts from GWplc are over all (bare in mind this is my opinion).

Still there are a few GWplc models that I do think are fantastic & would buy either to paint up or to use in other systems if they were not priced as if they were made out of platinum. With the move away from metal there are a lot fewer models I'm interested in as I have no interest in extensivly repairing them & then having them melt the next time there is a heat wave.

Nor would I start playing their rules systems again. The fact that Andy Chambers & Alessio Cavetore both released fantastic wargame rulesets after they left the company shows that the tallent to create well writen & balanced wargames were there and for some reason were retricted & not used to their full potential.

Anarnaxe
06-06-2011, 21:14
Really, there was a crucial option missing from this list: "Nothing - GW has lost me as a customer and it would take more than a price change to win me back."

Thats how I view it. I'm gone now and out the door. There is so much more wrong with GW at the moment, and its not just the prices. Their attitude, their marketing strategy, how they treat their customer, the list goes on. There is a lot more they do need to fix, and that is so much more than a hypothetical price reduction can do.

And Paddyalexander ninja'd me....

mulkers
07-06-2011, 03:41
Agree with Llew and Anarnaxe

Grimshawl
10-06-2011, 19:55
I believe I would probably fall out of my chair! : )

TheMav80
10-06-2011, 21:28
Well I was looking at Mantic's Orcs yesterday. The two infantry units out are cheaper than GW's by half (and I like their aesthetic more anyway).

Still, I'm not sure I would want to spend even that amount of money on plastic figures to play a GW game.

So even if GW did drop their prices by half, I don't think I would start buying more again.

Tokamak
10-06-2011, 21:32
So you would be spending less money than you do now?

TheMav80
10-06-2011, 21:41
So you would be spending less money than you do now?

Well I have not bought anything from GW since Island of Blood I think.

I think what I am saying is that even at half price, I wouldn't be starting any new armies. At half price I would buy a couple things for my existing armies (Tau, Chaos Marines, Lizardmen, Ogres) as they are released.

At current prices I don't think they will get even that. I have not played Fantasy in a very long time, so even with new Ogre stuff I won't be buying anything for the price they are asking. With 40K, if they make new Crisis Suits and they look similar to the newest FW ones for the same price as the current suits I would buy a couple.

rodmillard
10-06-2011, 21:55
I believe I would probably fall out of my chair! : )

Yeah, halving prices would be the worst thing GW could do to the vets - the sheer number of us that would have heart attacks at the shock doesn't bear thinking about ;)

Nazerth
13-06-2011, 21:56
At half price, I would buy what I wanted, instead of just what I could afford. So I voted a lot more.

Waxdollninja
27-01-2013, 21:46
i still love there games and the plastic range but i never buy failcast its just too overpriced and kind **** - melts in Australian sun....

Codsticker
27-01-2013, 22:02
Back to the grave with you Mr. Deadthread. :mad:

Codsticker

The Warseer Mod Squad