PDA

View Full Version : Miniatures for display - Gone from GW Stores?



Korraz
23-02-2012, 12:24
Since I'm genuinely interested if the same is true for other stores, I'll open a thread for it:

On a whim, I walked yesterday into one of the local GW shops. I wanted to have a look at the new VC stuff, since I'm contemplating a VC army of my own. There was a new guy there who didn't knew me or my expressed opinions about some of GW's business decisions, but I managed to stop the typical sales pitch after a few seconds and asked where the Vampire stuff was, since I wasn't able to see anything of it, neither in one of the displays, nor on the tables, nor on the painting table.
He then informed me that GW changed its policy. They aren't doing display miniatures anymore, the shops don't get anything. Quote: "GW releases over 30 items a month. Painting all of them up for display was just way too much work."

There was a time when the shop got a Black Box and then everything from every new release. The store still has several small armies from that period, and I can't count the number of test and introductionary games that were played with those. Then that was changed, and only the Black Box was left. Then they killed that, and all they got was the big beast and something random. And now not even that anymore?
Is that only true for Vienna, or has GW decided globally that displaying miniatures isn't necessary any more?

The bearded one
23-02-2012, 12:28
There's still an entire VC army in the display of my local GW.

No, scratch that.

There's nearly 2 VC armies in the display.

Korraz
23-02-2012, 12:36
Do they contain the new miniatures and are the property of the store or of one of the redshirts?
Because here, none of the Redshirts plays VC which led to the statement of "Come in in saturday, if you are lucky maybe one of the local VC players is around and has something of the new stuff with him!"

HiveFleetSatan
23-02-2012, 12:42
I live near the Chicago Bunker and they used to have several - I can estimate at least six, three tiered cabinets - which had several fully painted armies, both Fantasy and 40k (I think even a few LoTR armies as well) on display. Now though, they have one cabinet with just an Ultramarines army displayed. Scratch that. It's a Tactical Squad on display. Granted they have about 15 tables, several of which are gorgeously painted and maintained, but as far as display armies go there isn't anything. The fun thing was the manager used to sometimes sell units from the fully painted armies to people on the cheap. A buddy who was playing Chaos Daemons for a time bought a Soul Grinder fully painted for $40.

My guess is that A) The hobby specialists are getting lazy and don't want to build and paint anymore, or B) GW is cutting costs and opting to focus more on internet-based images and whatnot to sell their new items. In any case, it's disappointing not to see anything on display, especially at such a major area store.

Spectrar Ghost
23-02-2012, 12:43
With the new shorter release window stores stopped getting black boxes. Assumedly they can still write off product to display, but not everyone would want to take the hit.

Druchii Monkey
23-02-2012, 12:46
The degree to which they do this may be at the managers discretion, has the manager changed recently, and how many staff typically man the store? My local in the UK does a small selection of all new release items as soon as they come out - for me painting up one or two of the new vampire kits e.g. The Mortis Engine is a no-brainer. My local has a good VC display, it's not the most prominent, but it's there.

Korraz
23-02-2012, 13:38
With the new shorter release window stores stopped getting black boxes. Assumedly they can still write off product to display, but not everyone would want to take the hit.
The Black Boxes have been gone for a long time now.
But they still got one or two pieces to paint up. It's about advertising after all.

@Druchii: Manager is the same, and the store has four other employees.

It just seems strange to me. You want people to buy the stuff, after all, and showing off the real deal with a good paintjob always seemed as one of the best ways to get impulse buys to me.

The bearded one
23-02-2012, 15:35
Do they contain the new miniatures and are the property of the store or of one of the redshirts?
Because here, none of the Redshirts plays VC which led to the statement of "Come in in saturday, if you are lucky maybe one of the local VC players is around and has something of the new stuff with him!"

Most of it is the store army and a portion of a new staffer army. It contains a lot of the new models, such as the black knights, wight king, vargheists and mortis engine

Mastodon
23-02-2012, 17:55
There is no black boxes anymore but new stuff is still displayed. Its usually a selection of what the manager of that store would like. More often than not its a big thing + something cool from the new releases, but depending on their level of staff it can be more.

Angelwing
23-02-2012, 18:22
IFAIK it's always been managers discretion as to what gets painted up for the cabinets, with occasional 'must haves' dictated from higher up.

Druchii Monkey
23-02-2012, 21:02
It just seems strange to me. You want people to buy the stuff, after all, and showing off the real deal with a good paintjob always seemed as one of the best ways to get impulse buys to me.

Maybe they have prioritised 40K and are ramping up for this? What are they painting over there - anything?

Korraz
23-02-2012, 21:16
According to the Redshirt "Company policy is: No displays at all anymore"
Hence why I went here to ask if that's really company policy.

Druchii Monkey
23-02-2012, 21:36
According to the Redshirt "Company policy is: No displays at all anymore"
Hence why I went here to ask if that's really company policy.

That's a joke. No displays at all - your shop displays zero miniatures they have painted themselves? Do they do paint lessons?
I wonder if this is a short term thing to prevent the leak of new 40K materials in shop displays over the year. Just sounds ridiculous.

My shop in the UK displays painted armies for WHFB and 40K for all starter set kits, as well as staff armies/projects, and a selection of the last couple of armies from WHFB and 40K. They also do LOTR and one of the staffer's paint jobs on the Watcher in the Water in Finecast is just awesome - i've never seen a scarier bit of seafood. This will all drive sales.

And sorry, but this excuse is lame:
"GW releases over 30 items a month. Painting all of them up for display was just way too much work."

Nobody is saying they have to paint them all - that's why he is a manager - to exercise discretion as to what gets done, and prioritise a sampling of kits. They may be overworked with heavy sales targets, that could be another possible cause.

Korraz
23-02-2012, 22:12
Well, no new stuff on display, unless one of the Redshirts plays the army, by chance.
Which isn't very likely, since there are only two players among the staff and they only play Skaven and Goblins of WHFB...

The bearded one
23-02-2012, 22:19
Is there nothing displayed at all, or some customer armies and competition winners?

Korraz
23-02-2012, 22:42
There are no competitions, and the customer display has been gone for nearly two years.
It's basically only old stuff on display now, since displaying a single Necrosphinx and three snakes looks a bit silly, and some private stuff fromt he staff.

Mastodon
24-02-2012, 06:19
According to the Redshirt "Company policy is: No displays at all anymore"
Hence why I went here to ask if that's really company policy.

This isnt company policy. The staff member is either a complete idiot or lying to you. Which do you prefer?

Erazmus_M_Wattle
24-02-2012, 06:27
I can't imagine it being company policy at all. It'd be a bit like going into an electrical store with no LCD or plasma tellys with DVDs playing.

I find it odd that only two of the staff are players. When I worked retail being a gamer with a working knowledge of both core games was a prerequisite. It was before LOTR.

Sounds like bs to me.

caddery
24-02-2012, 07:00
In the US most of the stores are now one man. Removing the black boxes seems to be a no brainer when you have only one employee. I would think a retail business would find it is more important for them to have that one member selling stuff instead of attempting to paint and display every new item that comes out. On top of that the business spends money on boxes/white dwarf to show product off. Every time I have wanted to see anything all I have to do is ask the manager and normally someone in the shop has one put together.

Spiney Norman
24-02-2012, 07:06
My local store usually has the new stuff in the window, but in virtually every case it is the property of one of the staff, not the store. They currently have a big display showing off VC ( the managers), LotR Easterlings with added gorgoroth beast and watcher (one of the red shirts) ans a Necron army which will presumably get replaced by space wolves/Tyranids next weekend. The store had 5 or 6 staff who are all super crazy collectors, so I would guess that between them they cover most wfb/40K bases

Its all very well to say that they display their products on the web and WD, but I'm not always swayed by the studio paint job, and the photographs aren't always of the highest quality either. Very often I only decide to buy a model when I've seen it made up (unless of course it's a unit I need for an existing army)

RevEv
24-02-2012, 07:10
Sounds to me as if the staffer is getting lazy.

The GW store I frequent has all the latest releases PLUS a great display of older stuff to advertise 40K's 25th Anniversary, although last time I went in they were working hard on painting up 2nd edition Orks. Probably their biggest project though are their gaming tables - they have a fantastic Osgiliath and are planning a huge 40K Cathedral - with all the materials being supplied by GW!

Certainly not UK policy, it's one of the selling points.

Korraz
24-02-2012, 13:54
Good. So it's at least not some new moronic policy.
Without delving further into the matter, I can say that the other explanations given here sound plausible for that particular store.
Thanks, guys.

snake-eyez
27-02-2012, 04:18
I thought I'd just add, I noticed considerably less minis in the display window last time I walked past the GW in the city here, which I thought was odd as it was the first time I'd seen that. That said, I haven't been past again since so its possible it may have been a one day thing while something was happening there.

Even if the staff no longer have the time to paint new armies to keep rotating in the front window, at least having the same models there all year round (or longer) is probably better than nothing. I always like seeing those nicely painted armies in the front window, and I think its an easy drawcard to get people to come in and look at what they sell.

M'ichal
28-02-2012, 18:55
My local store is the same as the OP's. I went a couple of times during the last few months to check out the new models and they never had them. One time when I asked, I've been told that they don't get the display models any more (black boxes) and the models will be displayed only if one of the emplyees collects them. It sucks cause I always liked looking at the new stuff in-person.

Wouldn't it be good advertising and an incentive for people to buy them if they saw at least some of the new models in person rather than on a box cover? I guess it could work the other way, too if they turn out smaller/worse-looking than on the box :D

Mastodon
29-02-2012, 06:10
My local store is the same as the OP's. I went a couple of times during the last few months to check out the new models and they never had them. One time when I asked, I've been told that they don't get the display models any more (black boxes) and the models will be displayed only if one of the emplyees collects them. It sucks cause I always liked looking at the new stuff in-person.

Wouldn't it be good advertising and an incentive for people to buy them if they saw at least some of the new models in person rather than on a box cover? I guess it could work the other way, too if they turn out smaller/worse-looking than on the box :D

I think what you'll find here is that the staff are lazy, and the next time their regional visits you'll have a lot of models on display again.

Tae
29-02-2012, 21:48
The last new releases that our store had one of the new miniatures built and painted was probably Tomb Kings and Grey Knights. Even then, this was only one model and was painted about a month after release. For O&G, SoM, Necrons and Ogres nothing was even built except by regulars in the store (and even this was minimal) and certainly wasn't painted.

Now don't get me wrong, I appreciate as a one man store it's hard to find the time to do a lot of stuff, but I simply find myself not getting excited about as many new releases anymore when I haven't got the chance to actually see the model itself.