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m1acca1551
26-11-2012, 00:47
G'day all!!

A simple question really, how would you run GW if you given the chance?

Lets say that the head managment decided one day to let one of it's fans run the company in an attempt to make the company more friendly and to "keep it real", what would you do?

A few criteria...
1) you cant simply drop prices without just cause (sales allowed, BUT what type of sales and your reason why)
2) your overheads (running costs) stay the same so again you have to work to a bottom line of X
3) the company must remain based in the UK... so no sending to china :P
4) You cant sack matt ward as he does create a large revenue income :P (make him a janitor with a OP broome of doom?? possible)
5) You have a year in which to show the HQ that your plans are effective and PROFITABLE for them to be able to implement them.

Just some fun really, cant wait to see the awnsers!!

lbecks
26-11-2012, 02:21
Switch from Finecast resin to regular resin.

Start advertising on related industries' websites. (Video Game sites, Movie sites, Entertainment sites).

License more video games with a goal to create outstanding original game play that focuses on main story topics, not just copy cat side story games. Create a Horus Heresy game series.

Explore non-GW properties that might make good miniatures.

Do another White Dwarf revamp.

Hire someone to teach Trish Carden anatomy lessons.

Make it clear to investors that the goal is long term strength and not short term gain. Similar to Jeff Bezos' letter for Amazon investors.

AlexHolker
26-11-2012, 03:39
I'd stop ripping off the Australians and Japanese and blaming it on non-existent tariffs.
I'd ensure that the next items on the production cue were plastic Sisters of Battle and plastic Witch Elves.
I'd make sure that every army has an affordably priced foundation upon which new players can build an army. Pick a couple of iconic units for each army and give them half price plastic kits.
I'd have a look at having a proper movie made. If the studio insists on changes like adding a love story, compromise by pointing them to one of the more human characters as a protagonist, like Ciaphas Cain.

ForgottenLore
26-11-2012, 04:24
One year is not sufficient time to adequately fix the problems. If I could only have one year to make changes I would...


Revamp the web site so that it includes content. Regular feature articles/blogs/vlogs on modeling, painting, competitive/tourney tactics, scenario play, designer interviews, behind the scenes glimpses of the entire process of miniature and game design and production, etc.... Basically, strive to improve the company's image by making things more transparent, so that fans can see WHY some things that may be unpopular on the surface have to be the way they are.

Initiate an extensive campaign of market research to collect demographic data on who actually buys our product and why, what purchasing trends exist across geographic, age and gender lines, how people play and collect and why, and so on. So that the person who replaces me in a year at least has some decent information upon which to base decisions.

Make it absolutely, unequivocally, abundantly, unambiguously clear to absolutely everyone that the Tau fluff is definitely, unequivocally, deliberately ambiguous. Make it so that no one can claim that the Tau are or are not definitively nice guys or rat bastards with good PR.

If I am given cart-blanche authority to make changes and the time needed to actually see results, at least 5 years, I would...

Start with the web site revamp and market research I mentioned above

In this case the market research would be more specifically focused on what the impact would be of a major rules overhaul in the 2 main systems. How many customers would we loose with a massive, ground up revision compared to how many people we would be likely to gain/regain by improving the rules, and whether or not it makes sense to squat any armies.

Assuming that research does not produce any major surprises, start designing a new edition of one of the warhammers with a much more open beta test process, making it clear to players that the revisions being proposed will take several years to implement.

Probably revise the codex/army book structure in some way so that there are "main" books and "supplemental" books that expand on the main armies. All the named space marine chapter books would be re-organized into supplemental books that covered all the original 1st founding chapters and their successors. Chaos legions would get a similar treatment, as would craftworlds, ork clans, and whatever other groups research shows fans are interested in. The supplemental books would be updated less frequently, but since they would only be adding additional rules and units to the main books instead of duplicating material, they would in effect get updated every time their associated main book was as well.

I would also investigate publishing bare bones game rules and army lists on the web. If the purpose of the rules is to sell miniatures, then I want as many people as possibly to have the rules. Another possibility would be high quality "coffee table" books for each army that don't have rules in them but are loaded with quality art and fluff.

Reorganize how work gets done in the design studio as I understand it. I am working from hearsay here, but from what I understand, currently each codex/army book is basically designed and written by one person. Certainly with some input and feedback from others in the studio but that at its heart is one person. I would look to rearrange that so that a lead designer manages a small team that creates and playtests the rules for a new army book. I would also separate rules design from fluff writing. That should minimize the number of glaring errors and imbalances that crop up.

Related to the web site redesign, I would increase the frequency of FAQ updates, and make sure that FAQs are written by someone who actually knows the rules and that they have accurate info on what questions and concerns players actually have, instead of answering 'frequently asked questions' that everyone already knows the answers to while ignoring big questions that have a tremendous impact on play.

I would also want extensive research on just what benefit the GW brand stores provide and if they really are too expensive to maintain, put in place a system to allow managers to purchase them (at a substantial discount if possible) to turn them into franchises instead of corporate owned stores.

I would find out what the bloody problem is and settle the chapterhouse case ASAP.

Related to that, I would have my legal department (or possibly, after the CHS case, a NEW legal department) create a clear set of (legal) rules for how third party manufacturers can integrate with our product line.

Quite probably I would end White dwarf entirely, as all the content I would want to do would just be going up on the web site.

Analyze the profits vs cost of the Lord of the Rings license and either let it expire, milking it for all I could get until then, or totally revamp the company's approach to the line in order to make it a long-term, self-sustaining property.

As time and resources allow, resurrect most of the specialist games.

Again, as lbecks said, this is a plan for long term stability, not short term bubble profits.

blongbling
26-11-2012, 07:31
Look and learn for six months , visit all the HQ's and speak with all the management teams and also do a questionnaire for customers.

Then spend three months planning the next moves, three months ensuring the structure and business are aligned to the strategic plan and then....oh wait, a year right :(

violenceha
26-11-2012, 07:57
I'd like to see an end to reactionary business decisions.

xxRavenxx
26-11-2012, 09:20
Switch from Finecast resin to regular resin.

Are you aware that this would cost millions, as finecast's resin was carefully selected as a material to be used in metal casting molds? You'd have to remake every mold in a new format, and buy millions of pounds in machines to use the new molds with.


Hire someone to teach Trish Carden anatomy lessons.

Are you aware that this would also cost millions?

Crymson
26-11-2012, 10:11
I'd close their stores in areas where it costs too much to operate (Australia is their excuse), sending the stock to FLGS and toy stores.

I'd revamp the website, making White Dwarf Daily actually have gaming and hobby advice and articles (new scenarios, painting articles etc).

I'd commission computer games based on Warhammer and 40k. These would be a virtual table top. I'd give a player who downloaded and created an account a 500 point virtual army, then charge actual real-world dollars to buy additional models (think Magic Online for what I am getting at).

lbecks
26-11-2012, 10:13
Are you aware that this would cost millions, as finecast's resin was carefully selected as a material to be used in metal casting molds? You'd have to remake every mold in a new format, and buy millions of pounds in machines to use the new molds with.

They have to periodically remake the molds anyway. I would also allocate millions to train master casters and inspectors. And it would be worth it. Sorry investors, no dividend this year. This is going to add to long term strength, which is now one of the company's goals. GW minis = Quality minis, industry standard minis. I would rebrand the new product as "Mastercast", they would be exactly the same as resin masters. Hand casted and inspected by skilled people trained to do the job. They would be worth every penny.

Prourian13
26-11-2012, 10:35
Honestly the only thing i'd do is work on getting new codexs out there for the armies that need them, I liked the idea of a lead designer with a team of designers to create the codex's. Why no have a team for xenos, and a team for imperium? A team for humanoid like armies and a team for the beast like ones(i only play 40k so i'm not sure what they're called in fantasy). Then release them like a new Ork book at the time as a IG release. New BT at the same time as a Tau book. New SM book at the time as Chaos. GK as Daemons, so on and so forth. Making sure that when a new edition was to come out that all the armies had equal chance to thrive. I feel that would help increase peoples desire to play considering all races would become highly competitive rather then a few Codex's being OP.

Morkash
26-11-2012, 11:20
They have to periodically remake the molds anyway. I would also allocate millions to train master casters and inspectors. And it would be worth it. Sorry investors, no dividend this year. This is going to add to long term strength, which is now one of the company's goals. GW minis = Quality minis, industry standard minis. I would rebrand the new product as "Mastercast", they would be exactly the same as resin masters. Hand casted and inspected by skilled people trained to do the job. They would be worth every penny.

I pretty much agree with all your points, including this one, lbecks. Fully agree on the Mastercast part.
I would however add:
- Tear down the stores, distribute the stock to Online Stores, several larger Toy Stores and model stores. If neccessary, keep a few of the larger GW Stores/Buildings, namely the Warhammer World, the Drakenburg (in Germany) and other similar places.
- Get partnerships with major distributors, Toys'R'Us, Amazon, you name it.
- Change business model from ultra-short sighted to long term oriented.
- Focus on customers, especially if you charge premium prices for a niche product. This includes ways of Feedback, resurrects idea flow and increases the customer retention. Not all of your customers are suffering from Binge Buying Disorder and some actually want to buy your products more than once, especially if they have the feeling their feedback is heard.
- Support project/tournament either by sponsoring or organizational support like guidelines or even tournament rule booklets. Take part in conventions concering tabletop games. You no longer have a monopol on your market, if you ever had one.
- Recruit a Marketing Team instead of letting Sales people do the marketing. Don't act like Apple if you're not Apple.
- Broaden your choice of Games, rerelease Specialist Games and Space Hulk. If they are boxed games like Space Hulk do not limit them to a certain number.
- Resurrect the Background Team. As far as I know this still exists (from Black Library authors), but either they only play dart and drink tea all day or they were merged with the Sales team.
- I fully agree with ForgottenLore's advice to execute intense market research.
- Release no longer supported games as Open Source and keep the miniatures as order on demand instead of gradually reducing the available amount.
- Launch a GW Forum where people can voice their opinion and have a moderated discussion about hobby-related content. Volunteers could do the modding if you do not want to spent resources on staff for it. Interact with the Community.
- License more games, they create income without cutting into your budget that much.
- Streamline Release schedule, launch customer feedback sheets and ask websites to sit down to have a release schedule for the different armies. Forgeworld worked with Chaos Dwarfs Online for Tamurkhan as far as I know, use the crowd if it offers its abilities for free!
- Seperate White Dwarf in two magazines. One available for a small amount as catalogue with sneak peaks and rules snippets and the other one featuring Battle Reports, painting and conversion guides, gimmicks like posters or FAQ sheets and some space for customer content, maybe even a voucher once per year. If monthly is too often for the Hobby magazine, make it bi-monthly.

I think that's it. Periodic sales would be another point, but I'm not sure if this would pay off. Looking forward to see more ideas!

librerian_samae
26-11-2012, 11:22
If I had carte Blanche to just do what i wanted here would be my following changes:

1) reorganise the shareholder situation to mirror that of Waitrose and john lewis stores, kinda still has shares but you gotta be in the company to have them, google it if my ramblings unclear :P

2) institute a slight loss leader on ALL armies basic core troop for ALL systems (say £15 for elite troop armies with troops of 10 in box and £20 for horde armies with troops of 20 in the box)- bar lord of the rings but I'll get to that.

3) have the codex/armybook release/rules/models cycle re planned to be highly structured- concept designers/mould designers work closely on initial stages, then tests are made for production viability, then a lead writer based unit team are shown the work and told to go sort out rules for the new stuff and fit them in with the current stuff/ tinker with the whole lot.
Only after the rules and play testing are completely finished would I let any background/ fluff be begun and then I would let a professional genre writter who has been given a full setting brief loose on them.

4) Change LoTR into a primarily release system of all you need for scenario's in one box (rules, figures and maybe a tiny amount of terrain) kind of like lego sets are done as the main focus and have them stocked in other stores- ie for england argos, tesco's main stream toy shops etc, have these selling a almost a loss leader.
Retain the full blister line (at whatever prices) in gw stores and online still though.

5) reinstate space hulk, heroquest, and maybe a couple of others as stand alones for other big stores to sell as intro devices as above again make them affordable to entice new blood.

6)Introduce a two tier approach to the hobby magazine, white dwarf pretty much as is for the new blood whilst brining back citadel journal as a more advanced 'for veterans' afair with 'eavy metal painting, conversions, fan submited content, short stories, beta test peices when these things are happening, make your own scenery stuff.
Then have this available only if you have subscribed (with a monthly/yearly fee of course) to a loyalty/member scheme with more acess to bonus stuff on the website, a moderated forum maybe? etc.

7) be a lot more open with merchandise and franchised films/computer games etc really spread the brand awareness, sacrificing a bit of integrity is it means extra revenue.

8) probably should be higher but these aren't necessarily in any priority order, have bigger market research projects, have them regularly too, follow what these say might be a good thing, if it's sensible to do so.

9) allow GW store to be bought out by managers as a franchisee, also work more into integrating GW into the bigger wargame market going so far, if it can be achieved competitively (and putting GW stock in a good light), as stocking other things in stores.

Well these are a few things might think of a few more later, to note general pricing I would leave to those in market research/sales unless other noted above, if people are really willing to be gouged then that's their look out gw is a company and if you can sell then heyheyhey, profits!

Herzlos
26-11-2012, 11:38
I like the idea of splitting the mag; I'd go a bit further though and turn the new releases section into a mailshot style brochure, available for free in the stores a fortnight before the pre-releases happen, so fans can see what's coming and plan for it. I'd then try and return the magazine into a credible magazine, with articles on hobby stuff, campaigns, etc.

I'd introduce some sort of incentive to use the stores; occasional sales, particularly end of line stuff, and introduce some incentive for using the stores, like a special figure if you buy x & y, or over £x or something.

I'd start the shops selling 3rd party modelling stuff, or at least make the GW modelling stuff priced such that it'd get repeat custom.

I'd open up more Warhammer World type gaming venues; providing fans with somewhere to play and more events would keep more fans in the game and bring in new ones. Ideally within an hours travel of most big population centres. It doesn't need to be fancy; just a hall with tables and scenery, a GW mini-store and a bar with food.

I'd also re-stock the stores with the metals, even if it's just 1 of each, restocked as required. As it is they are the only things at an impulse buying value (£7-10) and the only things you can't get. Make sure the GW stores are really a one stop shop.

xxRavenxx
26-11-2012, 13:48
- Tear down the stores, distribute the stock to Online Stores, several larger Toy Stores and model stores. If neccessary, keep a few of the larger GW Stores/Buildings, namely the Warhammer World, the Drakenburg (in Germany) and other similar places.
- Get partnerships with major distributors, Toys'R'Us, Amazon, you name it.
- Change business model from ultra-short sighted to long term oriented.

Are you aware, that if GW close their own stores, and get partnered with the big companies you mentioned, let alone online stores, they'd shrink massively?

GWs two biggest promoters currently are: Themselves. (Via their own stores). Indie stores.

If I found out that GW were signing a deal with amazon today, I'd spend the day working out a new business model without them, tomorrow I'd hold a sale, and the day after, I'd never mention them to a customer again.

Amazon work by bulk buying goods. (Yay! Profit!) For a price lower than a normal store buys them. (Boo! Less profit) To give you an idea of how damaging it can be when games companies don't keep on top of it:

Dungeons and Dragons. THE biggest RPG in the world. On launch, was available at amazon for £10. With an RRP of £20. And a wholesale price to retailers of £12. Product was followed by a digital subscription which provided content for "free" if you were paying £4 a month for the service.

Last years sales figures have seen DnD drop from the biggest game by a country mile, (accounting for something like 70% of the sales of RPGs a couple of years back) to the second or third biggest (depending on who you ask). They burnt bridges. They went for quick sales to big companies, and longterm it has bitten them on the **** because they have lost exposure.

Tarliyn
26-11-2012, 13:56
Unfortunately you would also have to live in reality and simply saying sorry stock holders no dividends this year is not a realistic situtation also doing things like replacing finecast are not realistic. These also assume that GW reports prove what common warseer "wisdom" is (ie stores a drain on resources, White dwarf sales are down, top line sales down). These also assume GW doesn't do some of these things or if they do they are not sucessful. Also a note on my background I currently run a retail shoe store (ie a foot locker, finishline, champs, etc. Sorry dont know any uk examples). So much of what I am stating comes from the business practices that I have learned/seen from that angle.

Stores-

I would reformat the current stores to carry other gaming systems such as magic, board games, fantasy flight, etc. I would still not sell other companys minatures though and I would plan to shut down many stores that don't end up turning a profit or have clear intangible reasons for staying open (ie only game store in area to recruit new players). I would also make what is expected of store managers clear (ie
hours to work, labor budget to follow, sales deadlines to meet). With the statement of expectations I would also set up a generous bonus plan to reward managers for hitting it. In addition I would set up a clear sales philosphy, method, and way to train it that way you don't run into some of the clearly poor trained staff you so at GW stores.

Reason: Increase sales and profit. If the retail arm is making money everyone wins. The company has more resources to use and hopefully
the employees are more sucessful and happy in their poisitions.

White Dwarf-

WD does not require another completele overhaul but rather some more tweaks. Add more hobby articles like the salt method last issue, supplimental rules like those civil war ones, rules for new models like the VC stuff, and some basic and
Advanced painting guides maybe switch every other month. Also
Release minot rules
Updates, faq, and errata. The rules updates, faqs, and errata would
Appear on the website as well but
Rules for new models would not. I would also lower WD sub cost to
be in line with competetion.

Reason: Increase sales and profit (you will notice a trend here). If the mag is
making money and increasing its reader base then the company has more resources to use.

Website-

Would leave alone. It is effective enough right now and should not be a priority.

Reason: Does not increase sales and profits. Large expendure of resources.

Reward Program-
I would offer a reward program. Something like if you spend $200 or $250 dolars you get a $20 giftcard or a tiered system where the more you spend in your lifetime the better
Rewards you get. I dont know for sure but something to reward people for buying directly from GW because they get more profit from those sales.

Reason: Increase Sales, profits, and customer loyality. Someone with a gift card is more likely to shop from you a 2nd time and will ussually spend more than the gift card amount even of pnly by a couple bucks. You just want to get people through the door into your stores or onto your website.

Pricing-
I know we said no lowering prices but
I would lower prices 10% for direct sales and in GW stores. Between that
and the reward progrom
It would put GW prices on par with online discounters. It should also increase sales and profits.

Rules Development-
With all the extra resources I have hopefully generated you work on old army books and general rules fix that will be released online and in WD. Get all armies onto an even playing field.

Reason- Having a well balanced games improves customer loyality and that would increase sales and profits. It also improves your reputation as a rules developed which improves customer loyality as well.

Space Hulk/Warhammer Quest/Skirmish games/ Talisman-

I would rerelease all of these as well as strengthen my relationship with fantasy flight on talisman.

Reason- give us something to do with
Indivual charater models, cav, and monstourus cav. These models are among the newest and most fun models to paint/build/collect. Give us a reason to buy that random character model you have always liked. Warhammer quest would also increase sales on boxes of infantry. Your fancy hero needs something to kill after all. By giving us a reason to spend
20-30 dollars on one character it would increase the sales made.

Advertising/Touch points-
I would set up advertising on gaming sites. I would also improve all touch points (ie facebook, websites, stores, twitter, advertising). I would also release a tenative release schedule for the coming fiscal year (something like wood elves quarter 1, space wolves quarter 2, etc).

That is all I can think of right now. Basically I want to increase customer loyality and sales. Happy customers are returning customers and a growing
company is a happy company. Sorry for spelling errors on my phone and sorry for wall of text I just have thought
about this a lot lol.


Sent from my iPhone using Tapatalk

shelfunit.
26-11-2012, 14:32
2) institute a slight loss leader on ALL armies basic core troop for ALL systems (say £15 for elite troop armies with troops of 10 in box and £20 for horde armies with troops of 20 in the box)- bar lord of the rings but I'll get to that.

I agree that a loss leader would be good (only on a very small range) but a loss leader for GW would involve them selling boxes of 20 models for £10 or less. If the perrys can sell 40 highly detailed plasics at £18 using 3rd party mould makers/manufacturers like renedra then in house (ie far cheaper) a-z production like GW has should enable them to beat that by a fair margin.

AlexHolker
26-11-2012, 14:38
Dungeons and Dragons. THE biggest RPG in the world. On launch, was available at amazon for £10. With an RRP of £20. And a wholesale price to retailers of £12. Product was followed by a digital subscription which provided content for "free" if you were paying £4 a month for the service.

Last years sales figures have seen DnD drop from the biggest game by a country mile, (accounting for something like 70% of the sales of RPGs a couple of years back) to the second or third biggest (depending on who you ask). They burnt bridges. They went for quick sales to big companies, and longterm it has bitten them on the **** because they have lost exposure.
Your blame is misplaced. The reason D&D 4th edition did not keep up D&D 3.5's sales is because it's not D&D 3.5. WotC can put the Dungeons and Dragons label on their game, but that doesn't change the fact that Pathfinder is D&D 3.5's heir, not D&D 4th.

BigbyWolf
26-11-2012, 14:43
Let Mat work his creative juices over all armybooks/ codices to balance them to each other.:yes:

Herzlos
26-11-2012, 15:01
Pricing-
I know we said no lowering prices but
I would lower prices 10% for direct sales and in GW stores. Between that
and the reward progrom
It would put GW prices on par with online discounters. It should also increase sales and profits.

You can't undercut the 3rd party sellers, be it online or FLGS, or no-one will buy from them, they won't buy anything from you, and that income will dry up. Yes you'll cannibalise their sales and get more profit in the short term but you'll lose out in the long term as they no longer advertise your products and you need to maintain as much market saturation as possible.

Creating incentives for shopping at GW stores is fine, but you can't do it by punishing independent retailers or they'll just drop you for PP/Mantic/Westwind etc.

Some deal for big orders would work; back in the day (1990's) there was a shop opening sale where if you spent more than £100 they'd give you a free blister. Customers love free things. So offering some free gift (special edition fig, regular fig, whatever) if you spend more than £x, or a giftcard or discount. Even offering a free issue of WD if you spent more than £50 in store would work (because lets face it, it's not worth anything at the moment) and may drive up sales quite a bit if customers are coming in monthly and spending nearly that anyway (that's a couple of box sets or a tank and a character).

DEADMARSH
26-11-2012, 17:30
I'd take a long look at White Dwarf. Namely whether or not it's worth the trouble.

As others have mentioned in many other threads around here, the vast majority of the WD content is ads. The content that isn't ads is largely available from online painting guides, strategy stuff on websites like this, etc. If WD isn't making me a huge profit, I'd absolutely discontinue it assuming the intended goal of WD is to actually put out a magazine.

There's another line of thinking in which WD is actually a way to get folks to stop into a store once a month hoping they'll buy some models on their way to the counter with their WD. If that's the actual goal of that magazine, then I'd get rid of the slick cover and all the expensive material stuff about the physical copy, cut the staff by about 25% and focus on "available from GW-only type content"- special rule settings like death worlds, campaigns, alternative army builds, etc. They wouldn't be for tournaments(, and no, they wouldn't be on the website)- just fun stuff to entertain the vets or give one-trick pony armies a bit of a rethink without a full-blown codex. Also be great for stuff like Chaos players missing out on their Legion rules, Genestealer Cults, Radical Inquisitors, etc.

Secondly, and this bugs me on a personal level- I'd sort out how they do the box packaging. It's one thing to have great customer service, it's quite another to effectively be forced into providing "good customer service" because you misspack stuff all the time. No idea how they're doing it now, but everybody that actually packs a box that gets shrinked and sent to a retailer gets re-trained- work instructions with images of a properly packed box and pictures of the sprues to be included, pick lights and other "soft" pokayokes would go a long way for starters. That stuff has to cost them a lot of money. Probably money that isn't even tracked currently.

Lastly, I think every independent I've ever purchased from has complained about GW's stocking policy; namely that the retailer must stock certain items whether they want to or not. While I can appreciate this from GW's standpoint, I think that standard could be relaxed to a certain extent or at least a compromise could be stricken. I'm not a retail expert, so maybe this is a bad idea, but generally, forcing people to buy your stuff as opposed to having them want to buy it isn't the greatest arrangement to begin with. Or maybe, like the WD, I take a long look at indies and wonder if it's worth the trouble as GW seems to be built around the notion that the ideal customer only buys GW product from GW either at one of their stores or the website. Personally, I still don't see how they could turn a profit with their own stores as it's just sooooo much added expense. Unless the numbers just flat out were shocking, I'd close the GW stores and just deal with the indies. Seems so much simpler and cheaper. Would it kill the main GW website? Yeah, probably, but at that point, I'm wondering how badly I need that website if customers can just order from their FLGS anyway...

Interesting topic. This has been fun.

Morkash
26-11-2012, 17:32
Are you aware, that if GW close their own stores, and get partnered with the big companies you mentioned, let alone online stores, they'd shrink massively?

GWs two biggest promoters currently are: Themselves. (Via their own stores). Indie stores.

If I found out that GW were signing a deal with amazon today, I'd spend the day working out a new business model without them, tomorrow I'd hold a sale, and the day after, I'd never mention them to a customer again.


Maybe Amazon wasn't a good example, I heard enough bad stories about them so I should've known better. Still, I think that they should keep their own stores to a bare minimum or change their purpose. (go for full hobby bunker or sell other board games and cards like Tarliyn proposed)

On GW shrinking when they shut down their stores: I'm aware of that, it is a pretty massive part of their whole system albeit one which struggles now and won't improve in the future. People are buying more and more online, here in Salzburg for example there is no GW store and three FLGS and while you can play at two of them (the other one's too small) you rarely see people playing/shopping at one of them, the owner has another job to earn money. The other store is larger and the owner does alot to keep his customers by organizing events and special deals. It's the store with the most patrons, if that's the right word. Usually people are bulk ordering online and play at their homes or in one of the clubs we have, I only see most of them at tournaments for example.

I'm also aware that this might just be local reality around here, but the point I'm trying to make is that GW needs to adapt as well, and the latest adaption (one man stores) were no real improvement to the situation because giving people place to try stuff out, enjoying events and play is one of the main reasons why people used to visit GW stores. Of course there is the matter of raising awareness and generating a brand image, but as a niche market player this could also happen online. You see for example how many people are coming to Warseer (and many other Forums) to gain advice, because they do not have local GW's which help them or other people who introduced them into the game. They found it online, thought it's cool and went on their quest to gain information about it.

All of this is of course very subjective and barely scratching the surface...but I try to use my Marking Psychology knowledge to good use. :D

Tarliyn
26-11-2012, 18:12
You can't undercut the 3rd party sellers, be it online or FLGS, or no-one will buy from them, they won't buy anything from you, and that income will dry up. Yes you'll cannibalise their sales and get more profit in the short term but you'll lose out in the long term as they no longer advertise your products and you need to maintain as much market saturation as possible.

Creating incentives for shopping at GW stores is fine, but you can't do it by punishing independent retailers or they'll just drop you for PP/Mantic/Westwind etc.

Some deal for big orders would work; back in the day (1990's) there was a shop opening sale where if you spent more than £100 they'd give you a free blister. Customers love free things. So offering some free gift (special edition fig, regular fig, whatever) if you spend more than £x, or a giftcard or discount. Even offering a free issue of WD if you spent more than £50 in store would work (because lets face it, it's not worth anything at the moment) and may drive up sales quite a bit if customers are coming in monthly and spending nearly that anyway (that's a couple of box sets or a tank and a character).

I disgree about online discount retailers. Something has to be done or otherwise no matter how cheap things get people will always complain since they can get it cheaper at a discount retailer. The first step to this though is GW getting control of their own prices. Once that is acomplished then they can move to either competing with onlone retailers through incentives and price declines or using very strict pricing policies. GW cant be undercut at every turn on their own product. It doesnt make sense. I do see what you are saying about brick and mortar stores and I agree maybe let online retailers get it as they do now. To be honest I am not sure how it would all work. I would start by seeing how nike controls their prices. They dont let other companies undercut them but they still maintain a strong retail presence in both stores they run, stores others run, and online pricing. I see a lot of similarties between GW and nike but again this is my sportsgoods retail background speaking.

Edit: sorry forgot to add something. Also people still buy from their local indie stores now even though they can get stuff cheaper online, why would that change if GW threw their hat in the ring. Also with GW stores themselves there arent that many (atleast here in the US) so I dont see it crawling into indie store sales. But you made a valid point about the indie brick and mortar stores

Sent from my iPhone using Tapatalk

Easy E
26-11-2012, 18:33
This is a great topic, but hard to talk about realistically since we have no real access to the numbers.

I would do the following:

Redefine the mission of the company. We no longer make the best toy soldiers in the world, we now make the best tabletop games and accessories in the world. I would then look at how the comapny is currently structured to do that. Like others, a complete Guest Insight program/market research would need to be gathered and analyzed in which to make future decisions on. I would then want a full report from each division on what is what, and how much.

Using this data I would mercilessly drive the following agenda:

I would trim the number of stores greatly, and convert the profit drivers into larger Hobby Centers. Stores are a revenue killer in this modern age. Long time staff would be reabsorbed into other divisions IF they would relocate back to Nottingham/Memphis. Instead, I would strengthen partnerships with indies, and let them take the risk of failed future stores. In the meantime, I would pivot towards Online.

I would move current advertising methods back to "Cult" style marketing with a great deal of transparency to creative drivers, and making in-house "celebrities" for the company. It would be mandatory for all Design Studio members to maintain a twitter feed and some other Social Media accounts. They would be encouraged to share batreps, personal stories, what they are working on, etc. I would cull people from the Sales division to craft a comprehensive cult marketing, social media "surge"; and then set the expectation that it is sustained. people who buy into GW get to go behind the curtain and be part of it. This Online pivot would also focus on revamping the Online store/site. It should be "THE" place gamers go to talk GW stuff. Sorry Warseer and others. I would disband White Dwarf as well and move such content online.

I would ask each Sales Division to devise unique sales strategies for the area they are targetting. I.e. The US and Canda would look different than UK, and they would look different than Australia, etc.

Then, I would try to initiate a stock buy back so I could increase the revenue per share by reducing the numbers of shares on the market.

Would any of this work? Probably not!

lbecks
26-11-2012, 22:12
Unfortunately you would also have to live in reality and simply saying sorry stock holders no dividends this year is not a realistic situtation also doing things like replacing finecast are not realistic. These also assume that GW reports prove what common warseer "wisdom" is (ie stores a drain on resources, White dwarf sales are down, top line sales down). These also assume GW doesn't do some of these things or if they do they are not sucessful. Also a note on my background I currently run a retail shoe store (ie a foot locker, finishline, champs, etc. Sorry dont know any uk examples). So much of what I am stating comes from the business practices that I have learned/seen from that angle.

Saying no dividends this year and we're reinvesting in the company more than usual is quite realistic. It's perfectly in line with long term strength goals as well as a plan to widen GW's reach.

Sample letter:

Dear Investors,
As you may have noticed there are no dividends this year. This does not mean the company is doing poorly, in fact we have decided to reinvest all profits back into the company. ~talk about advertising, video games, better products~ While it does mean that we will all have to sacrifice our dividends this year we project that future dividends will be even greater as well as an increase in the actual value of the stock. This is all in line with our new strategy of long term prosperity and growth. ~flowery language about sowing seeds for future harvest~ Money, money money.

paddyalexander
26-11-2012, 22:41
I agree with lbecks and ForgottenLore. If reworking the rule sets from the ground up then one of the design briefs would be to have the rules scale well to a smaller sized game or if that's not possible have a separate small scale skirmish game, with the core concepts of the larger core games that would allow them to feed players into the core rule sets as their collection grows.

These smaller skirmish games rules should be made available for free online and included in every starter box. Each starter box should be reworked to be balanced against other starter boxes, and should contain legal forces for their game. Also included should be a mini faction book with the rules for all of the models in the box, some background material and either some hobby advice or directions to that content on the website. These should be our loss leaders in order to get new players into the game systems and buying our products. Give them everything they need to start playing out of the box and you are more likely to retain that customer interest for the long term.

Right now the cost of entry is the biggest barrier gwPLC faces when trying to recruit new customers.

m1acca1551
27-11-2012, 03:37
Loving the input guys and some really awesome ideas been thrown about!! Now time to weigh in on my own thread :P

Online presence:

The need for online presence in the modern market is an absolute must, i would change the website in the following ways;
- paid subscription allowing backstage access to rules, forums, staff Batreps, painting guides, advanced tactics and tutorials and the first to be able to access the latest mini's books etc and a minor discount 5%
- for non subs the website would remain the same except for basic tutorial, painting and tactics

This will allow for the "hobbyists" among us to be able to contribute and feel apart of the company rather than being held at arms length, create a small revenue source and bring the hobby back to our game.

WD;

- either break into 2 have a minis launch catalogue and a hobby magazine or dump completely.

"lunchtime gaming" Intro games (specialty)

- bring back mordheim, BFG and Inquisitor in 28MM set them up in store allowing for small quick games giving a basic taste of the bigger systems, make the range unique and compatible with the larger systems, they will be GW only.
- the rules can be bought in hardback at initial purchase, after that they become available via the GW website
* this allows GW to combat infinity etc, get back the old gamers, and make playing a skirmish game far more easy and less time consuming.

The army books;
- wfb would be left as is, it's on the right path, more WD updates with new mini's.
- 40k, matt ward would be given the entire range to do to balance the brokenness or have his work much more heavily edited and play tested.
- Lotr, someone mentioned putting starter kits in major retail outlets, this i'm not actually opposed to, it would create some follow on traffic into outlets and hopefully create an interest in the other systems. A basic system only, updates and characters available via indies and GW.
- I wouldn't hasten the dev's with there work but i would stagger and leak rules and mini's to keep the excitement alive as we experienced with the VC update and then launch.

Customer rewards;

- every one loves free stuff!! with the purchase of over $100 get a free paint, $150 free selection of 3 paints, $200 1 free blister of a single mini, $250 single mini + 2 paints, $300 2 free blisters + 3 paints etc etc (instore only)
- online same deal but with gift vouchers redeemable either online or in GW stores

Electronic;

- allow games to be created for a variety of consoles, actively seek out gaming companies with new ideas, allow for purchase in store and online for subscribers at a discount...

Public Relations

- allow for review cards in store and online in regards to service, latest armies, minis etc.

Just a few ideas

shotguncoffee
27-11-2012, 04:31
1 MORDHIEM
2 Separate the fluff from the rules entirely
3 Hire someone who actually understand rules to write the rules
4 MORDHIEM

Herzlos
27-11-2012, 08:13
I disgree about online discount retailers. Something has to be done or otherwise no matter how cheap things get people will always complain since they can get it cheaper at a discount retailer. The first step to this though is GW getting control of their own prices. Once that is acomplished then they can move to either competing with onlone retailers through incentives and price declines or using very strict pricing policies. GW cant be undercut at every turn on their own product. It doesnt make sense. I do see what you are saying about brick and mortar stores and I agree maybe let online retailers get it as they do now. To be honest I am not sure how it would all work. I would start by seeing how nike controls their prices. They dont let other companies undercut them but they still maintain a strong retail presence in both stores they run, stores others run, and online pricing. I see a lot of similarties between GW and nike but again this is my sportsgoods retail background speaking.

Edit: sorry forgot to add something. Also people still buy from their local indie stores now even though they can get stuff cheaper online, why would that change if GW threw their hat in the ring. Also with GW stores themselves there arent that many (atleast here in the US) so I dont see it crawling into indie store sales. But you made a valid point about the indie brick and mortar stores

Sent from my iPhone using Tapatalk

A few other points:

A lot of people don't buy online, and aren't aware that you can get games stuff cheaper online. Whatever you set the price at, online retailers will always be cheaper. Currently online-only stores need to order through a distributor at a lower discount so that they don't undercut brick and mortar stores so badly.

If GW stores offer a discount Vs RRP, then it's not really the RRP*. They could get away with the occasional sale but they can't sell their own stuff at 10% below what they want others too, no-one would take them seriously. It'd kill them off in the markets they are struggling most in (places where there are lots of FLGS and minimal GW stores, and other games are becoming more popular).

There's a company called Warlord Games (Founded by John Stallard [ The guy responsible for games in the box ? ] and Paul Sawyer [ The WD guy? ]) which sells various sets of rule sets at their RRP, whilst most 3rd parties sell at 10% off. They provide a free special edition figure if you buy the rules from them direct. So you have the choice of a figure or a discount, whilst not undercutting or otherwise harming 3rd parties (the figure is army specific so may not be useful for most most, and is just a new sculpt of an existing figure i.e. a new Centurion with Hail Caesar), as the figure provides no advantage in game.


*I'd fully support a price freeze/reduction though, the cost to get started in the game now is insane and is providing a huge barrier to entry, but they can't undercut or penalise the independents too much or it'll backfire. GW need to be trying to compete with them by adding value.

Herzlos
27-11-2012, 08:21
The army books;
- wfb would be left as is, it's on the right path, more WD updates with new mini's.

I'd say no WD updates, as it results in a fragmented rules situation especially when no back-orders are available now. If the rules are only in the WD you're forcing the players to buy that WD and probably a spare, as they won't be replaceable. If a player misses one they are stuffed, or need to find a photocopy.

Rules should be well done and complete on release, with any additional rules being offered for free / minimal cost in the store with an unlimited print run. Taking the Chaos rule updates lately, it couldn't be more expensive to provide those rules booklets to the stores instead of adding them to each copy of WD, most of which will have been binned as the player doesn't need them.

Metacarpi
27-11-2012, 09:27
I'd introduce a loyalty card style system - earn points with every purchase, say every £1 = 1 point, and when you get 100 points, you can get £10 off your next purchase or something. I think that would help reduce some of the complaints of high prices, as you're getting a constant stream of little rewards for being a loyal customer, which should hopefully increase good vibes amongst the customer base, hopefully encouraging the word to spread and help encourage others to pick up Warhammer.

nosebiter
27-11-2012, 09:44
Interesting topic, but before i go into my ideas i dont think 1 year is enough to turn the buisness around though. But here are my inputs:

1. Hand over Spacehulk and Warhammer Quest to Fantasy Flight Games to do as a series of games and expansions.

2. Introduce sales! Yes the horror! Either around the usual anual hollidays and sales days or introduce your own sales day. Introduce small starter army combos on the website that include free PDF of the rules and some other swag besides a discount. Lower the prices on battleboxes so they are a no brainer to buy as a starting player and as building blocks.

3. Retire WD. Introduce a monthly catalog, free online or available at the stores 2 weeks in advance of a release.

4. Introduce The Dark Mechanicus, a bimonthly mag with proper hobby articles, bat reps, strategy and tactics articles etc...

5. Add content to the website that shows some of the behind the scenes stuff from the studio, like early greens, digital sculpts, artwork and developer musings.

6. Do a detailed survey on where the customers would like to see the games head in the future. Increase the edition window to 6 years and have several codexes finished and ready to release in the months following the new edition, with 2-3 new units out at the same time. Stagger the remaining releases through out the year and have new units appear in Dark Mechanius and online.

7. Do campaign books for the two main systems that allow for different terrain to be released, lie dwarven ruins, elven buildings for warhammer and Xenos buildings/ruins and tyranid sporetowers etc. For 40k.

8. Look towards adding large franchices as skirmish miniatures games, like Mass Effect or Halo to the portfolio.

9. Change the way codexes are written, so that it is a team effort. And have proper writers do the fluff.

10. Develop Online games that are virtual tabletop, where you buy units and armies for real world currency, ala Magic the gathering. Allows for players to enjoy the games, while away on trips and the like. Add in vouchers for real miniatures when buying said game, to encourage people to come visit the hobby centres.

11. Reduce number of stores, and consolidate into large hobby center mega stores that will act as community hotspots for gaming and painting.

Loads of more ideas spring to mind, but these seemed doable and cool......and not a word on the high prices!

Reinholt
27-11-2012, 14:53
My notes (and/or novel, this got longer than I expected...) on this, which are manyÖ (and this would take more than 1 year)

1 Ė I am going to violate many of the rules of the initial post, because they arenít sensible. If I want to lower prices, I will (these things all have impacts throughout the company in terms of volumes, margins, etc., and that should be considered, but Iím in charge, and Iím going to do whatever I want); if I want to take actions that change margins, I will (cutting costs, restructuring divisions and streamlining operations, etc.); basically, if Iím running this company, Iím going to do it as I see fit, and the only rules I will obey are what is possible, what is optimal for the shareholders, and what is realistically able to be accomplished, not some arbitrary set of guidelines.

2 - In any transition situation where the company is not in imminent danger, the first thing that should be done is nothing. By which I mean, after taking over, the first thing I am going to do is talk to everyone in the company that I can, talk to customers, talk to suppliers, talk to financiers, talk to distributors, talk to event managers, and talk to competitors. You cast a very wide net and try to learn anything and everything you can first, as making good decisions is partially driven by having the right information to make that decision in the first place. I also donít pretend to think that I know everything about the company, and many of the people who would be working for me, against me, or in the industry might have better ideas than I would.

3 Ė Prioritize the issues that arise. For instance, I see a lot of ink being spilled about White Dwarf in this thread, but hereís the reality: White Dwarf is not a major expenditure, and the reality is that itís not much of a marketing vehicle for people who arenít already in the hobby. So in terms of things I would likely care about from a whole company perspective, I suspect itís actually pretty low on the list, and I wouldnít be rushing to pay attention to it.

Based on that, hereís a laundry list of issues that I expect Iíd have to address, and some initial guesses at the high priority items:

Game Design Quality: GW currently puts out a relatively poor gaming product. Not from the perspective of balance (though that has issues), but from the perspective of delivery, customer service, and engagement with the hobby by customers. In short, Iíd require much more extensive playtesting, along with playtest rules published online for the community prior to finalization and publication by the firm, technical writers in order to standardize language used in the books and create documents that are rules friendly (clear keywords, page references, universal rules that are actually universal), etc. Note that this does not need to come at the expense of variety or creativity. Rather, I am saying that blatant errors and obviously unbalanced things should be cut off at the pass, not that perfection is possible. Similarly, background, unit descriptions, and flavor text should be written in conjunction with some of the BL guys Ė Matt Ward might do fine with rules, but not so much with fluff.

Rules Delivery: Bare-bones versions of all rulebooks and codices would be available on the website, for free. Log in, and you can grab a PDF version of them. FAQs and updates would be incorporated into these, along with versioning and publishing dates, rather than produced ad-hoc on the website. This also means anyone could have the rules section of all books for free. There would also be codices and the big rule books as we think of them today, loaded with background, pictures, guides, and so on. Also available digitally (and if you buy the print copy, you get the digital one for free).

Update Speed: Currently, there is not enough engagement by the firm on the front of certain armies in Fantasy or 40k. To some extent this should be driven by the return on working on each army, but to some extent this creates a self-fulfilling prophecy. Given that weíre now publishing things online for free, and would be using white dwarf as a rules update vehicle, I would make sure that armies get at least some kind of minor expansion (even if only in the form of alternate army lists/theme lists that require no new additional model production) on a much more frequent basis. Probably every 2 years minimum. No ten year update cycle for Dark Eldar or Tomb Kings players, and so on. The bottom line is that designers are cheap; thereís no reason this should not happen.

Game Sizing Ė High Priority: Most of the games taking pieces off GWís hide are skirmish games. Yes, they require fewer models. Yes, any individual force generates fewer sales than a current force for 40k/fantasy. No, thatís not a good reason not to do it (youíd rather cannibalize your own sales then let someone else cannibalize your sales and steal your customers). Iíd demand skirmish level versions of 40k and Fantasy immediately, and Iíd want those games to be playable with the majority of models (excepting, perhaps, large vehicles, monsters, etc.) from the core lines for both games. Thereís a significant amount of rules overlap already, so there is not a reason streamlined systems for both could not be created quickly, and this is one more source of potential frequent engagement with customers on their models. It also solves another problem that I am going to allude to repeatedly: cost of entry and recruitment.

Starter Sets Ė High Priority: There should be a starter bundle for each game, for each army. This shouldnít be a starter set as GW currently thinks about them; it should be a starter set that is actually geared at new players. It should be the rulebook, the codex, a beginnerís guide (simple starting scenarios, small games), and a few of the key models for the faction the player is interested in. Every single army should have one of these. Similarly, because itís virtually free to produce online, there should be expanded content on starter campaigns, demonstrations for new players using the contents of the box for every single box, and additional scenarios and links to the rest of the material for each side. In short, a starter product and then ďhow toĒ map for playing, expanding, and learning about each side suitable for two (or more) new players to play through together. These should not be very expensive. 50 pounds / 80 US dollars ish.

Pricing Ė High Priority: Iíve had a lot to say on this topic in the past because I think GW misunderstands the price-elasticity of demand for their products, and because they seem functionally retarded with regard to fixed cost production. Even so, hereís the punch line: lower prices for core units and basic troops that can be fielded in large numbers, maintain prices for elite units fielded in lower numbers or individual models, stop increasing prices yearly above the cost of inflation. Itís not complicated. You want it to be cheaper to start new forces (to encourage people to do it!), and for the more expensive parts to be the ones with higher individual margins. For things that are intended to be produced using high volume methods, you encourage more sales, and that will help increase (or keep stable) margins as you spread fixed costs over larger units sold. Also, make sure that you are producing in the right material, at the right costs. I donít want to see core troops in Finecast, but I donít want to see individual characters that will only be purchased once by most players in plastic, unless plastic is now cheaper to make than Finecast. Also, lower cost of rulebooks and codices, in addition to publishing the rules sections online for free. Other companies can produce books much more cheaply than GW; either cut prices or, if costs are the issue, figure out how the other guys are doing it and do that instead of the cost-inefficient methods currently being used. Also, fix the exchange rates (seriously, the way it is done now is exceptionally stupid).

Rationalize 3rd Party Pricing and Distributors Ė High Priority: GW should be able to have positive relationships with most of their 3rd party distributors, but part of this includes not being undercut by online retailers, and not having relationships with gaming stores that donít help build the hobby. Now, this requires a different strategy on a per-region basis, as GW can be much more aggressive with distributors in the UK who undercut prices (cutting them off, eliminating their ability to order significant volumes of product, etc.) given their broad store footprint, but the reality is that cutting a lot of the prices on basic stuff and rationalizing the rules and model counts will do a lot to solve the pricing issues. There shouldnít be as much of a need to discount. Also, nothing beats boots on the ground where possible, so online retailers should not be in a position to undercut brick and mortar stores, and GW should instead find ways to track and reward retailers who grow the hobby in their communities rather than those who just push volumes of product (and may be cannibalizing the sales of others). Easier said than done, but there are some intelligent solutions to be found in this space to incentivize good behavior and punish bad behavior.

Market Research: A good start would be to do it. A better start would be to do it in a measurable, controlled manner. Iím not going to speak to this directly because this requires a lot more asking of questions and determining what information could be available (see that initial period above) before creating strategies around information gathering, but itís something GW is terrible at and needs to get on the boat for. If nothing else, they need to drill down to key demographics, who influences their community, main sales drivers, and effectiveness of various marketing channels. None of which currently seem to be measured in any rigorous way.

Customer Interaction Ė High Priority: Itís probably not an earth-shaking statement to say GW has not done a good job of interacting with customers. This cuts across retail (employees need better training, and incentives to create a long-term focus of building brand loyalty, not pushing short-term product), design (how about you tell people why you were doing things, what you are thinking, and so on), corporate level communications (if you are raising prices, be honest about it and explain why Ė even if people donít like it, they respect honesty), basic community issues (rumors, updating things, addressing gameplay concerns, etc.), and third party retailers (you need to work with them to grow the pie, not fight with them over allocation Ė the good retailers are on your team, help them!). GW basically does a **** poor job of all of this, and not constantly pissing off people through poor communication is something that needs to be fixed.

Retail Chain: This is not as high of a priority for me, as without fixing your pricing structure and game design to be able to recruit, and without spending time on communications, training, and market research, you canít evaluate the effectiveness of the chain. But eventually, there needs to be an honest evaluation of the retail chain, which includes splitting the financials out from the production chain (at least internally), allocating costs appropriately, having a reasonable view of how much recruitment actually occurs and your return on capital for the stores, and then killing the bad ones, expanding into spaces for good ones, and rationalizing the chain. I donít think the retail chain needs to go; itís not a horrific albatross that is destroying the company, as some people think. I do think it needs to be fairly evaluated and run properly, however. There is zero reason GW should not have crisp, professional, high quality retail stores without creating a crushing cost burden. Itís an execution issue.

Dividend Ė High Priority: This one is high priority because itís simple: are you a growth company or not? If so, cut the dividend to zero and re-invest the cash flow internally to grow the firm. If you donít have growth opportunities, stop lying about having them and return the cash to investors via the dividend or, if the shares fall low enough, share buybacks. My very strong suspicion is that GW is the former, thanks to their poor execution hindering their growth, but that would need to be substantiated with the results of many of the other things on this list. If investors donít like having the dividend cut, cry me a river. The business is free cash flow positive, so if the shares tank below whatever my view of the intrinsic value of the firm is, I can always start buying them back cheap in the market.

Capital Allocation: Itís not clear to me how GW chooses to invest their money right now, and itís pretty clear they donít have a rigorous process or long-term view on how and why to do this. This would need to be developed, and the only reason I donít list this as high priority is because what exactly one would do would be a result of what was discovered in the course of many of the other things on this list. In other words, if you want to do it right, you canít rush it.

Content for White Dwarf: They should have it. Leverage the community. Leverage designers. Publish updates in White Dwarf for rules. Play actual campaigns and games and run through them. No more sales rag.

Website: Seriously, people. Amateur hour. Needs the following upgrades: easier to locate and purchase things, better categorization, archives of content and continual content production over time, etc. Basically, how about having a modern website? One thing I am not for is forums; itís work to maintain them, and the tone of discussion is not always/often productive.

Fin.

lbecks
29-11-2012, 10:10
While reading the GW Killer thread it made me think of mergers and acquisitions. As CEO/Chairman/Head i'd start looking at smaller miniature companies to purchase and bring under GW. However it would be similar to the Luxottica strategy. They'd still retain their uniqueness, have their own websites, and their own designers. Their websites would not say GW anywhere. However, they would have plastic engineering at their disposal. They would have the option of being carried within all GW store locations. They would also be allowed space in White Dwarf. The goal would be to create the illusion that GW stores (and WD) were true miniature hobby centers while still carrying/featuring only GW owned products.
I'd also develop GW miniature publishing. This would be plastic and resin production services that are offered to miniature companies that GW does not own.

DEADMARSH
30-11-2012, 12:20
While reading the GW Killer thread it made me think of mergers and acquisitions. As CEO/Chairman/Head i'd start looking at smaller miniature companies to purchase and bring under GW. However it would be similar to the Luxottica strategy. They'd still retain their uniqueness, have their own websites, and their own designers. Their websites would not say GW anywhere. However, they would have plastic engineering at their disposal. They would have the option of being carried within all GW store locations. They would also be allowed space in White Dwarf. The goal would be to create the illusion that GW stores (and WD) were true miniature hobby centers while still carrying/featuring only GW owned products.
I'd also develop GW miniature publishing. This would be plastic and resin production services that are offered to miniature companies that GW does not own.

That's brilliant. In all seriousness, this is probably the best idea in this thread.

librerian_samae
30-11-2012, 17:15
I honestly had never thought along those lines but that's rather cool, especially the second bit.

Dr Zoidberg
01-12-2012, 21:17
Reinholt for GW CEO, I say.

nedsta
01-12-2012, 21:36
Why not Zoidberg? (sorry I've been waiting for the right moment to use that). As I know naff all about running a company I would love for Mark Wells to have a sit down with Reinholt and discuss how to improve aspects of the company.

lanrak
03-12-2012, 20:21
As there are many excellent ideas and strategies on how GW plc could grow as a 'games company'.(Many have covered these in detail so ill not repeat them.)

I just like to address the elephant in the room.

What is GW plc supposed to be?
A manufacturer,/ distrbutor, manufacturer/ retailer?
A minature company, a games company a self contained hobby company?

It was a games company , but appears to be a badly run minature company now.

GW plc could be a great games company , OR a great minature company , OR a great hobby company.
OR a mixture of all 3 .

But what should be done varies wildly on what you want the end company to be doesn't it?

Llew
03-12-2012, 20:38
I'd pump it for maximum profit while planning on my transition to life after GW.

MOMUS
03-12-2012, 20:52
I would sell GW to Disney and then go play golf with G.Lucas.

xxRavenxx
03-12-2012, 21:49
I would sell GW to Disney and then go play golf with G.Lucas.

And plot what next movie to finance purely so you can troll Internet nerds?

(I hope he buys the rights to Thundercats, and helps Micheal Bay produce something truely abhorent. Something that will cause nerd screams to be picked up by the voyager probe...)