PDA

View Full Version : Warhammer advertised on british television



Jadawin
23-12-2014, 22:38
Hi all,

My wife has just told me she has just seen an TV advert that may have been for Wayland games that mentioned Warhammer, has anyone else seen it? Has this ever happened before? What will GW think about this?? surely they know?

Commissar Vaughn
24-12-2014, 00:26
If someone who is not GW want to advertise their merchandise is that any concern of GW? If a trader buys stock from GW it comes IIRC with the right to advertise you stock it...

In other words, does it matter if GW know, or what they think about it?

Jadawin
24-12-2014, 01:04
If someone who is not GW want to advertise their merchandise is that any concern of GW? If a trader buys stock from GW it comes IIRC with the right to advertise you stock it...

In other words, does it matter if GW know, or what they think about it?

probably not, but I cannot remember in over 25 years of being involved in the hobby warhammer ever being advertised on TV, by GW or anyone else. Be very interested if anyone else has seen this advert.

Son of Morkai
24-12-2014, 01:39
probably not, but I cannot remember in over 25 years of being involved in the hobby warhammer ever being advertised on TV, by GW or anyone else. Be very interested if anyone else has seen this advert.
I can. (https://www.youtube.com/watch?v=1ERmUzs1O5E) Though that was MB, not GW. But close enough maybe?

Liber
24-12-2014, 05:16
If someone who is not GW want to advertise their merchandise is that any concern of GW? If a trader buys stock from GW it comes IIRC with the right to advertise you stock it...

In other words, does it matter if GW know, or what they think about it?



You've been a member here almost 10 years, and have almost 2k posts...and your honestly saying this?



Let me fill you in - GW is insane when it comes to their brand and who sees it and who shows it to whom and when etc. etc.


They as a company actually forbid other companys selling their product from using pictures of said product!


Whether they were aware before hand, or are totally cool with the advert the OP is talking about I have no clue and no opinion. But it is not something that can just be dismissed as not even worth asking the question like you've done.

Griefbringer
24-12-2014, 08:37
Somehow the idea of Wayland Games running TV advertisements sounds a bit odd to me. How big are they really?

Melkanador
24-12-2014, 10:20
Gw has made several tv ads in the past.

These are the ones I found on Google page 1:

https://www.youtube.com/watch?v=du0emDgJ-L4

https://www.youtube.com/watch?v=NGjOmNA_-Rc .

Liber
24-12-2014, 10:28
Gw has made several tv ads in the past.

These are the ones I found on Google page 1:

https://www.youtube.com/watch?v=du0emDgJ-L4

https://www.youtube.com/watch?v=NGjOmNA_-Rc .



Those are local broadcasts. Would have been made/paid for by the local store.


So its not a "GW" tv add, but an add by and for one specific GW shop. Weird, and surprising to me in any case.

Herzlos
24-12-2014, 10:43
As soon as I saw the title, I thought that it must be someone else advertising for GW, and I wasn't wrong. For some reason GW are against advertising (possibly a risk of getting too big and having control taken away from them?), so pretty much any advertising ever done was by someone else (like Milton Bradley or De Agnosti).


Somehow the idea of Wayland Games running TV advertisements sounds a bit odd to me. How big are they really?

Pretty big. I believe they are the biggest GW (amongst other brands) reseller and they've now got their own gaming centre. TV advertising seems like quite a jump, but they presumably felt it was worth the gamble. Geekery is pretty in at the moment and there are a lot of ex-gamers out there who could easily be tempted back in.

Did they only mention Warhammer (40K?) or were they plugging other games systems as well? X-Wing exploded without any mainstream advertising, so just think what it'd do if everyone heard about it.

Jadawin
24-12-2014, 14:25
Unfortunately im not sure of the content and my wife wasnt paying full attention until warhammer was mentioned at the end, the ad was on ITV last night about 10.30 I believe. Someone else must have seen it?

Jadawin
24-12-2014, 14:35
I should also mention that although my wife is well aware of warhammer she had no idea who way land games are so I think she didn't imagine it. May not have been itv might have been a sky channel.

Commissar_42
24-12-2014, 14:47
Let me fill you in - GW is insane when it comes to their brand and who sees it and who shows it to whom and when etc. etc.


They as a company actually forbid other companys selling their product from using pictures of said product!

Uh, really? somebody better tell Wayland Games then (http://www.waylandgames.co.uk/games-workshop/warhammer-40k/space-marines/space-marines-fast-attack/space-marine-assault-squad/prod_1460.html). And Amazon (http://www.amazon.co.uk/WARHAMMER-SPACE-MARINE-TACTICAL-SQUAD/dp/B00EWOMU8U/ref=sr_1_1?ie=UTF8&qid=1419432425&sr=8-1&keywords=tactical+squad).

What is your source on this?

Herzlos
24-12-2014, 23:17
The restriction on images only applies in the united states, they couldn't get away with it in europe. The same apllues to prices too, which is why the US web stores always ask you to email for a list.

Kulgur
26-12-2014, 17:54
I thought it was a restriction on using GW's images on their websites?

MrKeef
26-12-2014, 18:32
Uh, really? somebody better tell Wayland Games then (http://www.waylandgames.co.uk/games-workshop/warhammer-40k/space-marines/space-marines-fast-attack/space-marine-assault-squad/prod_1460.html). And Amazon (http://www.amazon.co.uk/WARHAMMER-SPACE-MARINE-TACTICAL-SQUAD/dp/B00EWOMU8U/ref=sr_1_1?ie=UTF8&qid=1419432425&sr=8-1&keywords=tactical+squad).

What is your source on this?

I think he is referring to the fact that GW will not low you to use their scans of their own boxes. If you want to use the photo you have to take a scan or photo of it yourself, because the box art is copyrighted. The Wayland Games image looks like a photo of the box and not the digital image used to print the box if you look at the corners. Darksphere.co.uk have even watermarked all of their images.

This was enforced around the time GW went all out on trying to take down online shops selling their product. Because doing crazy **** is what GW are famous for

Here is a source. Click the Dropbox link to the documents.

http://natfka.blogspot.co.uk/2013/03/games-workshop-policy-changes-coming.html

Commissar_42
26-12-2014, 23:08
I think he is referring to the fact that GW will not low you to use their scans of their own boxes. If you want to use the photo you have to take a scan or photo of it yourself, because the box art is copyrighted. The Wayland Games image looks like a photo of the box and not the digital image used to print the box if you look at the corners. Darksphere.co.uk have even watermarked all of their images.

This was enforced around the time GW went all out on trying to take down online shops selling their product. Because doing crazy **** is what GW are famous for

Here is a source. Click the Dropbox link to the documents.

http://natfka.blogspot.co.uk/2013/03/games-workshop-policy-changes-coming.html
I know what you/he was referring to now. I remember when GW implemented this a while ago, in part to protect independant bricks and mortar stores (as well as their own of course). I allowed myself to be drawn in by such blatant flamebate ):

MrKeef
27-12-2014, 05:54
I know what you/he was referring to now. I remember when GW implemented this a while ago, in part to protect independant bricks and mortar stores (as well as their own of course). I allowed myself to be drawn in by such blatant flamebate ):

No flaming here. Maybe if we make a few posts people won't go back a few comments and we can avoid arguments. Let's keep on topic of GWs advertising. :)

Warpsoul
02-01-2015, 21:49
I think I rememeber seeing Warhammer box-set ads on british saturday morning television in the early 90's. May have been the Bretonnia/ Lizardmen edition.

It might have been an ad for Warcraft, but I'm pretty sure it was a fantasy battle boardgame. The ads ran alongside 'Doctor Dreadful' and '2000 AD' marketing. In between repeats of Thundercats and Gargoyles.

Poncho160
02-01-2015, 22:34
There was an advert for the space marine computer game on at the cinemas for a while. It was quite good

Griefbringer
03-01-2015, 14:28
I think I rememeber seeing Warhammer box-set ads on british saturday morning television in the early 90's. May have been the Bretonnia/ Lizardmen edition.

5th edition boxed set (with Bretonnia and Lizards) came out in 1996.

Poncho160
03-01-2015, 14:38
A dubbed over local american advert, a bit funny :)
http://m.youtube.com/watch?v=o8TuA-o8pnw

Rabbitden
05-01-2015, 16:24
I remember a good many years ago that Warhammer (40K) was the subject of a 30 minute TV documentary series outlining hobbies.

williamsond
06-01-2015, 14:56
I would love to see that documentary may have to try some google fu when I get home.

Rabbitden
07-01-2015, 13:10
We'e probably talking between 10-15 years ago now. It was just when I was starting out in the hobby and my parents called me in to watch it. From what I remember it was a small group of lads with badly painted/unpainted armies having a few games. It must have been a campaign because one of the chaps painted up an Ork boy as a 'trophy' for the winner.

MusingWarboss
11-01-2015, 15:15
I remember a very old drama which was about a boy and his modern flea circus which involved him shoplifting epic scale models from a GW store!!