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Humanoid
05-12-2016, 17:35
Here's the threads of my incomplete lists for the new GW products in the 1st half year and 2nd half year for the financial years of 2014-2015 and 2015-2016:
http://www.warseer.com/forums/showthread.php?402912-2014-2015-1st-Half-New-Products-Contemplation
http://www.warseer.com/forums/showthread.php?409637-2014-2015-2nd-Half-New-Products-Contemplation
http://www.warseer.com/forums/showthread.php?415368-2015-2016-1st-Half-New-Products-Contemplation
http://www.warseer.com/forums/showthread.php?418316-2015-2016-2nd-Half-New-Products-Contemplation

Here's my incomplete list of the new GW products in the 1st half of the GW 2016-2017 financial year:

04 Jun 2016
- £20 Sector Imperialis 60mm Round, 75mm Oval & 90mm Oval Bases (6 each)
- £20 Sector Imperialis 25 & 40mm Round Bases (20 each, plus 32 skulls)
- £20 Sector Imperialis 32mm Round Bases (60)
- £20 Sector Imperialis Large Base Detail Kit (72 bits of rubble)
- £11.15 Gemstone Paint Collection (Stormhost Silver Layer, Spiritstone Red, Soulstone Blue, Waystone Green)
- £27.65 Metallic Paint Collection (Skullcrusher Brass, Fulgurite Copper, Stormhost Silver, Liberator Gold, Nuln Oil Gloss, Agrax Earthshade Gloss, Reikland Fleshshade Gloss)
11 Jun 2016
- £18 Astra Militarum Tech-Priest Enginseer
- £25 Tyranid Broodlord
- £30 Munitorum Armoured Containers (3 Containers, 12 Supply Crates, 9 Promethium Boards)
18 Jun 2016
- £50 Start Collecting! Chaos Space Marines, Militarum Tempestus
- £35 Lost Patrol (Boxed Game - 30 hex tiles)
25 Jun 2016
- £50 Start Collecting! Eldar, Dark Eldar
- £25? Forge World: Legion Praetor Tribune (Splash: THIS WEEKEND ONLY in Warhammer and Games Workshop Stores)
02 Jul 2016
- £60 Stormcloud Attack: Faith & Heresy, The Ancient & The Greater Good, The Edritch & The Beast (3 boxed games)
- £50 Start Collecting! Blood Angels
- £20 Flyers of the Dark Millennium
09 Jul 2016
- £30 Battletome: Sylvaneth
- £80 Alarielle the Everqueen
- £35 Drycha Hamadreth
- £35 Kurnoth Hunters (3 miniatures)
- £22.50 Tree-Revenants/Spite-Revenants (5 miniatures)
- £14 Branchwych
- £170 Realmgate Wars Collection
16 Jul 2016
- £40 Cataphractii Terminators (5 miniatures)
- £35 Contemptor Dreadnought
- £30 Mark IV Space Marines (10 miniatures)
- £30 Space Marines Heroes (2 miniatures)
23 Jul 2016
- £15 Warhammer Age of Sigmar: General's Handbook
- £20 Battletome: Bonesplitterz
- £20 Storm of Sigmar: Bloodreavers (5), Blood Warriors (3), Liberators (3), Retributors (2)
- £10 Easy to Build (4 boxes): Bloodreavers (5), Blood Warriors (3), Liberators (3), Retributors (2)
30 Jul 2016
- £20 Battletome: Dominion of Chaos
- £50 Start Collecting!: Ironjawz (14), Flesh-Eater Courts (14), Khorne Bloodbound (14),
- £50 Start Collecting!: Stormcast Eternals (11), Sylvaneth (18),
- £200 Warhammer Age of Sigmar Realm of Battle: Shattered Dominion
06 Aug 2016
- £135 Beastclaw Raiders: Icewind Assault (14 miniature repack)
- £40 Beastclaw Raiders: Mournfang Pack (4 miniature repack)
- £36 Beastclaw Raiders: Stornehorn
- £20 Battletome: Beastclaw Raiders
13 Aug 2016
- £95 Warhammer 40,000: Death Masque (Boxed Game - 3 tabletop missions)
- £125 Codex: Deathwatch Fortress Edition
- £30 Codex: Deathwatch
20 Aug 2016
- £40 Kill Team Cassius (11 marines)
- £15 Deathwatch Terminator Captain
- £25 Deathwatch Watch Captain
- £48 Deathwatch Land Raider
- £35 Deathwatch Bikers (5 miniatures)
- £25 Deathwatch Transport
27 Aug 2016
- £40 Deathwatch Corvus Blackstar
- £30 Deathwatch Venerable Dreadnought
- £30 Deathwatch Terminators (5 miniatures)
- £28 Deathwatch Vanguard Veterans (5 miniatures)
- £22 Deathwatch Kill Team (5 miniatures)
- £18 Deathwatch Librarian in Terminator Armour
- £15 Deathwatch Watch Master
- £15 Deathwatch Chaplain
03 Sep 2016
- £40 Warhammer 40,000: Kill Team (Boxed Game - 23 miniatures)
10 Sep 2016
- £110 Black Crusade: Traitor's Hate Limited Edition
- £30 Black Crusade: Traitor's Hate
- £22 Khârn The Betrayer
- £65 Favoured of Chaos (15 Posessed, 1 Daemon Prince)
- £114 Maelstrom of Gore (1 Khârn, 48 Berzerkers)
- £60 Voidshield Generator (plastic)
17 Sep 2016
- £110 Black Crusade: Angel's Blade Limited Edition
- £30 Black Crusade: Angel's Blade
- £65 Blood Angels Chapter Ancients (3 Blood Angels Dreadnoughts)
- £80 Blood Angels Archangels Orbital Intervention Force
- £80 Blood Angels Death Company Strike Force
24 Sep 2016
- £35 Gorechosen (Boxed Game)
01 Oct 2016
- £35 Warhammer Quest: Arcane Heroes
- £25 Genestealer Cult Hybrid Metamorphs (5 miniatures)
- £25 Genestealer Cult Acolyte Hybrids (5 miniatures)
- £25 Genestealer Cult Neophyte Hybrids (10 miniatures)
- £30 Codex: Genestealer Cult
- £115 Codex: Genestealer Cult Limited Edition
08 Oct 2016
- £37.5 Genestealer Cults Broodcoven (Patriarch, Primus, Magus, and 2 Genestealer Familiars)
- £35 Genestealer Cults Goliath Truck/Rockgrinder
- £15 Genestealer Cults Cult Iconward (1 miniature)
- £25 Genestealer Cults Neophyte Hybrid Squad (10-man miniatures and Heavy Weapons Squad)
- £150 Space Marine Strike Force Ultima
15 Oct 2016
- £32.50 Genestealer Cults Leman Russ
- £35 Genestealer Cults Neophyte Hybrid Armoured Claw
22 Oct 2016
- £20 Lord Veritant
- Made to Order: IG
29 Oct 2016
- £95 The Horus Heresy: Burning of Prospero (Boxed Game)
05 Nov 2016
- £50 Warhammer Age Of Sigmar Battle Mat: Khorne Dominion
- £15 Tenebrael Shard, Fyreslayer Doomseeker, Excelsior Warpriest
- £15 Mistweaver Saih, Darkoath Chieftain, Knight-Questor
12 Nov 2016
- £30 Citadel Artificer Tint Set
- £25 Haemotrope Reactors
- £10 Magewrath Throne
- £20 Warhammer Age of Sigmar Hero Bases
- £20 Warhammer 40,000 Hero Bases
- £8 Wound Trackers
- £6 Maelstrom Dice: Green, Blue, Grey, Ivory, Red, Black
19 Nov 2016
- £25 Warhammer 40,000: Planetary Onslaught (Hardback)
- £226 Skyhammer Annihilation Force
26 Nov 2016
- £65 Blood Bowl (boxed game)
- £15 Blood Bowl Death Zone Season One
- £20 Skavenblight Scramblers (2 Blitzers, 2 Throwers, 2 Gutter Runners and 6 Linemen)

RELEASE WEEK TYPES
In my view, the new product releases for the 1st half of the GW 2016-2017 financial year have fallen into the two main categories of Warhammer 40,000 (40K) and Age of Sigmar (AoS).

Previously, I identified the following boxed games in my categorization:
2014-2015 1st: £75 Space Hulk on 20 Sep 2014
2014-2015 2nd: £75 Assassinorum: Execution Force on 02 May 2015
2015-2016 1st: £95 The Horus Heresy: Betrayal at Calth on 14 Nov 2015
2015-2016 2nd: £100 Deathwatch Overkill on 05 Mar 2016
2015-2016 2nd: £120 Imperial Knights: Renegade on 23 Apr 2016
2015-2016 2nd: £95 Warhammer Quest Silver Tower on 21 May 2016

The 1st half of the GW 2016-2017 financial year included the release of the following boxed games:
- £35 Lost Patrol on 18 Jun 2016
- £60 Stormcloud Attack on 02 Jul 2016
- £95 Warhammer 40,000: Death Masque on 13 Aug 2016
- £40 Warhammer 40,000: Kill Team on 03 Sep 2016
- £35 Gorechosen on 24 Sep 2016
- £95 The Horus Heresy: Burning of Prospero on 29 Oct 2016
- £65 Blood Bowl on 26 Nov 2016

Besides using 40K and AoS in my categorization, I added the letters of "BG" (Boxed Game) to create 40KBG and AoSBG and to identify those type of new product releases. With 40K, AoS, 40KBG, and AoSBG, my categorization of the new product releases for the 1st half of the GW 2016-2017 financial year is as follows:

Jun 2016: 04-Paint, 11-40K, 18-40KBG, 25-40K
Jul 2016: 02-40KBG, 09-AoS, 16-40K, 23-AoS, 30-AoS
Aug 2016: 06-AoS, 13-40KBG, 20-40K, 27-40K
Sep 2016: 03-40KBG, 10-40K, 17-40K, 24-AoSBG
Oct 2016: 01-40K, 08-40K, 15-40K, 22-AoS, 29-BG*
Nov 2016: 05-AoS, 12-Both, 19-40K, 26-BG**

* 30K boxed game.
** Blood Bowl boxed game.

With past data, I put the types of release weeks in table form and counted the number of release weeks as follows:


--------------------------RELEASE TYPE----------------------------
HALF-YEAR Total 40K ET AoS Both ---BoxedGame--- Paint None Unknown
40K 30K AoS BB

2014-2015 1st 26 14 7 1 4

2014-2015 2nd 26 16 7 1 2

2015-2016 1st 26 10 14 1 1

2015-2016 2nd 26 5 15 1 2 1 2

2016-2017 1st 26 11 6 1 4 1 1 1 1


Using my categorization, if one includes the box games within the 40K and AoS types of release weeks, then 40K has 15 weeks and AoS has 7 weeks for the 2016-2017 1st half. That's a flip from the 2015-2016 2nd half year where 40K had 7 weeks and AoS had 16 weeks.

WEBSTORE EXCLUSIVE
Once upon a time, the products that were available explicitly in small numbers (for example, 500 to 2,000) were identified on the GW website as WEBSTORE EXCLUSIVE. In the recent past, the WEBSTORE EXCLUSIVE identification of these products has been absent. Perhaps a change has occurred to allow a product purchase outside of the GW webstore when products do not sell out in GW website pre-order. Or, the WEBSTORE EXCLUSIVE identification had been dropped to streamline the process as the identification was not necessary. Regardless of the reason, I will continue to use WEBSTORE EXCLUSIVE as a category to calculate the (expected) external sales revenue for those GW webstore products with an unit price and an explicit small number of units.

The new product releases for the 1st half of the GW 2016-2017 financial year which I categorized as WEBSTORE EXCLUSIVE are as follows:
- £125 Codex: Deathwatch Fortress Edition (1000)
- £110 Black Crusade: Traitor's Hate Limited Edition (750)
- £110 Black Crusade: Angel's Blade Limited Edition (750)
- £115 Codex: Genestealer Cult Limited Edition (1000)

All of the above WEBSTORE EXCLUSIVE releases were for 40K as there was not any WEBSTORE EXCLUSIVE releases for AoS.

For those WEBSTORE EXCLUSIVE new product releases with an unit price and sales count for the 1st half of the GW 2016-2017 financial year, the (expected) external sales revenue are as follows:
£125,000 = £125 * 1000 Codex: Deathwatch Fortress Edition - 40K
£82,500 = £110 * 750 Black Crusade: Traitor's Hate Limited Edition - 40K
£82,500 = £110 * 750 Black Crusade: Angel's Blade Limited Edition - 40K
£115,000 = £115 * 1000 Codex: Genestealer Cult Limited Edition - 40K

£405,000 = £125,000 40K + £82,500 40K + £82,500 40K + £115,000 40K

Including the above £405,000 in the same form with the list of others from previous half-years produces the following:
2014-2015 1st Half: £842,500 = £667,500 40K + £175,000 ET
2014-2015 2nd Half: £848,800 = £723,800 40K + £125,000 ET
2015-2016 1st Half: £1,101,250 = £596,250 40K + £505,000 AoS
2015-2016 2nd Half: £311,250 = £191,250 40K + £120,000 AoS
2016-2017 1st Half: £405,000 = £405,000 40K

If I combine a portion of the table of the types of release weeks with some of the above numbers of external sales revenue, then I get the following:


-RELEASE-TYPE-
40K ET AoS WEBSTORE-EXCLUSIVE-Unit-Sales
40K ET AoS

2014-2015 1st 14 7 £667,500 £175,000

2014-2015 2nd 16 7 £723,800 £125,000

2015-2016 1st 10 14 £596,250 £505,000

2015-2016 2nd 5 15 £191,250 £120,000

2016-2017 1st 11 6 £405,000


Note: The Codex: Deathwatch Fortress Edition and the Warhammer 40,000: Death Masque boxed game were both released on 13 Aug 2016. I designated 13 Aug 2016 as a boxed game release.

That's a downward slide to zero for AoS.

SIDE NOTES
Battle for Vedros continues to be out there somewhere. On 22 Oct 2016, GW started "Made to Order". An interesting comparison of external sales revenue would be between the current "Made to Order" and the past "Last Chance To Buy" if we had the numbers.

THOUGHTS
This thread is for looking at the product releases, extracting their numbers, and seeing the trends if any. Viable explanations of those trends are welcome. However, any pro and con debate about those trends is not welcome because it usually goes round and round in circles, and there are other threads for that.

And now we wait for the release of the GW 2016-2017 Half-Year Financial Report on 10 January 2017 with the following forecast in mind:
https://investor.games-workshop.com/2016/12/01/trading-update-5/#more- Trading update DECEMBER 1, 2016

Please point out any mistakes.