Err no, im most certainly not. It has always run at a loss. I know this from my regional manager. Looking at if you have staff paid for, their food, the rent of the place which is substantial for 2 days (build and break down as well as the event itself). Then there is the transportation, known lossing of stock for events etc.
Apparently its not a substantial loss but a loss nonetheless, apparently
I have no reason to disbelieve him though it is possible he was not telling the truth, but I dont see what he would have gained from that.