If Games Workshop truly supported the hobby then they would lower their prices.
They’re not supporting the hobby at all. In fact, they’re quite busy killing it. Or rather, wargamming as a hobby will almost certainly survive (but probably be much reduced), but Games Workshop’s part in it seems to be coming to a very messy end.
Supporting the hobby means supporting a thriving community of both veterans and newbs. Games Workshop, however, has, for a long time, ignored the veterans entirely in their mad quest to drive up their revenue by using a churn’n’burn strategy.
Again, just look at the yearly reports – it’s all there. For a while now, they’ve had falling unit-sales and have only been propped up by favourable exchange rates and massive cuts to their infrastructure.