Okay so a digital tale of four games is going for $7.99 for one of five issues or $29 for all five up front. ??????????????
Any one buy issue one and have a review?
Okay so a digital tale of four games is going for $7.99 for one of five issues or $29 for all five up front. ??????????????
Any one buy issue one and have a review?
Those had better be some lengthy articles.
Big Blog of Everything (currently getting ready for Scale Model Addict's Big Spring Contest).
"Ember of Dreams"
http://www.amazon.com/Ember-Dreams-C...0408773&sr=1-1
Do you honestly believe that they are selling half the product to the same (or more) people? That there is no possible way that a number of people have decided the prices are too much and that they have quit, and that this number has overtaken any influx of new customers?
Member of J.A.D.E.DTrying to convince Warseer that GW are anything less than perfect is like trying to teach a horde of zombies that lettuce is a perfectly acceptable alternative to brains.
Lest we forget
I do not know. But it does not show they have lost half their customers. Based on personal experience I see old gamers returning. But we have been cycling systems for 25 years. So many of us have nice sized armies and only need to add a few things. So maybe the base is staying the same.
I can certainly agree that the likelyhood is not that 50% of customers have stopped buying, but the same number that were buying are clearly not doing so, and neither are more. The problem here is to try and differentiate the actual number of paying customers and playing customers. There may be a vast number of GW gamers who play the games, but do not buy anything - they could still conceivably be considered part of the customer base - even if only for things like paints. Personal experience in this particular case is irrelevent (although nicce for yourself and others in your area as there may now be more likelyhood of you getting a game) - we have the annual sales figures and these, coupled with the known annual price hikes paint the picture of static revenue despite increasing prices.
Member of J.A.D.E.DTrying to convince Warseer that GW are anything less than perfect is like trying to teach a horde of zombies that lettuce is a perfectly acceptable alternative to brains.
Lest we forget
The truth is that it is proberbly a mix of all three factors, people buying less, people either quiting altogether or continueing to play without buying new models or rules.
The same number of customers buying less product is the most possitive possibility out of the three for both gwPLC and their existing player base. People still buying some product is better than people buying no product. People continueing to play the game systems is good because of the social aspect of this hobby, we need other people who play the same game system to play against. The larger the player base for a game the more likely it is that it will retain old players/customers and attract new ones.
However the nature of gwPLCs' rulesets is that with each updated edition of the core rules or army/faction books the emphisis seems to be on increasing the number of models needed and invalidating previously popular choices in an effort to push existing players to buy the new shiney release. This can often push players onto the next phase.
People who continue to play but no longer buy new models or rulesets from gwPLC will for a limited time still support the social aspect of their game systems simply by continueing to play it. This is limited untill a new edition of the rules or army book is released. If the player is no longer willing to buy the nessisary addittions required to continue playing then they will be knocked out of the hobby. Which ends up pushing them to the next step.
Quiting gwPLC game systems. This is bad for gwPLC and it is bad for the community that play gwPLCs' game systems.
The numbers don't point to gwPLC recruiting and retaining new customers at rate quicker than they are loosing them. In a socialy driven business like the wargaming hobby if you are not growing your player base then you are dying. Their "churn & burn" model is not a viable long term stratagy. It doesn't actualy matter what the mix of the above factors is, because they are just symptoms of the root cause. gwPLCs' corporate stratagy of which pricing & customer focus are big issues.
These lead to negitive word of mouth, gwPLCs' only real source of advertising, from anybody in the above phases with the cost of gwPLCs' games usually being the most prevalent factor. gwPLC are the only retail company I know of that do not want, and indeed seem to actively discourage long term customers.
Last edited by paddyalexander; 10-10-2012 at 12:33.
The 5 Rules of Page 5 - MKII
1) Thou Shalt Not Whine
2) Come Heavy Or Don't Come At All
3) Give As Good As You Get
4) Win Graciously And Lose Valiantly
5) Page 5 Is Not An Excuse
This is by far the least likely of the three scenarios, and quitting buying is not the same as "completely quit"(ing) - I probably should have specified that . Implying that GW paying customer levels are maintaining (or growing) is naive hope at best. The far more likely outcome is that there are a growing number of people who like the general background, but are put off by the ever increasing prices, rule shifts and kiddification. These people still play GW games, but will use older rule editions and/or alternative (cheaper) models with which to play the games. Reducing prices would be the main factor to getting older customers returning to buying though, as this is the most oft repeated reason for going over the tipping point. The other reason for the decreasing volume of paying customers is the vast (and vastly increasing) cost of entry to GW games, but that has had all the main points layed out in other posts.
Member of J.A.D.E.DTrying to convince Warseer that GW are anything less than perfect is like trying to teach a horde of zombies that lettuce is a perfectly acceptable alternative to brains.
Lest we forget
Price has always been a problem when ever I introduce the hobby to friends. May friends have asked me why i buy gw stuff when I can build high quality Gundam models?
From a the quality perspective I got nothing to counter and I always marvel at how well these kits are put together. All i'been able to say is that there are people making rules and the joy of making an army that "yours"
This coming from someone whos got extensive gundam experience and also enjoy 40K extensively. Its just getting really hard to justify the $ ammount.
Mat Ward Fact #64001- Mat Ward has been described as willowy with elven features.
Even if you only care for modelling and painting, GW offers some great things, and most of them are even - shock! - reasonably priced for that purpose. Look at the WHF "monster size" models: they offer beautiful models with lots of diversity, and are rarely more expensive than 50 or 60 €. That's a pretty average price in that field.
True, I consider them to be the leading company in their field for miniature design. Even though their prices may have increased, the quality of the sculpts has improved massively as well. I may have paid £25 for my first Wyvern back in the early 90's, and £45 for the new Azhag, but just look at the two models next to each other and tell me the increase in quality isn't worth the price.
Also, before anyone brings up Finecast, I can't join in that debate as all the FC models I've bought have been great.
Last edited by BigbyWolf; 10-10-2012 at 12:49.
Mat Ward Fact #64001- Mat Ward has been described as willowy with elven features.
Member of J.A.D.E.DTrying to convince Warseer that GW are anything less than perfect is like trying to teach a horde of zombies that lettuce is a perfectly acceptable alternative to brains.
Lest we forget
Of course as a seller you would be thrilled if GW upped the prices to £50 per codex or armybook, and still sold 30 books. If they were £75 and still sold you'd be even happier I'm sure! But at what point are you going to think to yourself, "Lol I can't believe people are paying this much for a book!" Or are you thinking that already?
Also, as a gamer (if you are one), what would you be willing to pay for an armybook or codex?
Models bought in 2013 - 66
Models completed in 2013 - 15
\m/ Metalhead of WarSeer \m/
"I am still waiting for a decent novelisation of the LoTR movies." - Wyrmslayer
"Meh, GW is far less expensive than my hobby of throwing Ferraris off cliffs." - Trasvi
Member of J.A.D.E.DTrying to convince Warseer that GW are anything less than perfect is like trying to teach a horde of zombies that lettuce is a perfectly acceptable alternative to brains.
Lest we forget