I was chatting with a buddy today, and told him "I really feel bad for any new people that want to get into this hobby". His response? "Do you? They don't know the slow misery of watching blisters go from 8.99 up to 20, and box sets go from 19.99 up to 35-40....us oldsters do...and it hurts...."
Which, we come full circle as to the reason for the timing of this ridiculous price hike...er...repackaging. I am pretty sure they are hoping the time between now and the movie will either give enough time for initial angry reactions to subside, and give enough time for new players to think it has always been this way.