So is the rule no pictures of GW products (which is what I thought it was), or you just can't use GW's actual images but are allowed to take pictures of your GW box sitting in front of you?
It's a backwards policy if you can take a picture of the box and you're fine. Though in the US even that step doesn't matter as you can't use an automated shopping cart. And according to the War Store, it seems you can't even have a product list and prices.
They presumably think that by allowing people to use photos they've taken of boxed products, it will loosen their rights to other images they hold legal claim to.
I don't see the issue myself. If you're running a webstore and want images, spend a couple of hours scanning the front of your boxes...
Wattle's Termite Tranport
The way I see it, it's like they would allow physical stores to have only damaged boxes on the shelves. Not a huge bother, just plain surreal, especially as it's right next to competing product with ostensibly better presentation.I don't see the issue myself. If you're running a webstore and want images, spend a couple of hours scanning the front of your boxes...
Last edited by Sgt John Keel; 15-02-2012 at 08:43.
“There's a hole in the world. Feels like we ought to have known.”
Unfortunately, I get the impression GW are of the opinion the vast majority of their customer base doesn't give a damn how much they pay for their toys. So every single sale an independent retailer makes (online or otherwise I guess) means a loss to them of the difference between the trade and retail price of the item, since if there were no discounted independents to buy the product from, we'd all just pay full price for everything to GW themselves, right?
Originally Posted by Polymphus-"I agree. PCs break and enter into places, commit many senseless acts of murder by slaughtering creatures for acting their nature, loot and pillage their fallen enemies homes, and then return to town and celebrate with a drink.
Sociopaths wish they had it this good."
GW doesn't look at the trade side of the business and worry that it is making 30% less on the sales as that is more than offset by the profit margin that the trade department makes due to having a very small overhead. Mail order makes the most profit, then trade and finally retail; retail needs to cover its overhead base first, once that is done then retail becomes insanely profitable (look at the LoTR profit numbers) but until then it is just a very expensive recruitment exercise
GW is the only company I have dealt with in the last 13 years that does discourage indie merchants selling GW products from using company provided and photos the indies create to sell the GW products they are licensed (by GW) to sell/retail.
I am therefore I think OR I think therefore I am?
Do you think there is a market for a photographer who might put the effort into photographing and providing a library of product images?
The Hammer and I
Looking for other Warhammer Fantasy players in the Bicester/Buckingham/Aylesbury area for informal games - can host. PM me if interested.
If it weren't for online stores, I wouldn't have dropped god-knows how much on my DE army. The 25% off (god bless you Dark Sphere) made it possible. I didn't even know about the online stores when I was first pricing up the army, and after looking at GW's prices decided against getting back into the hobby. Then I was told about Dark Sphere who were (might still be) running 25% off, and that price was affordable.
Of course, if GW dropped their prices by 25% I would happily just spend directly through them
As for having no reason to drop prices, we'll have to agree to disagree there. It's not just about whether GW are making money to the shareholders. It's also about whether GW could be making more with a more sensible pricing structure.
Are you a soldier, or are you a general?
I disagree. I buy most of my gaming stuff at RRP, because it's worth the price. I feel like I get value for money, and don't need to go to discounters to justify spending. If I needed to get something from GW aside from paints, I'd certainly look at discounters because I can't justify spending what GW asks. There was a time when I felt like GW offered value for money, but it is long past. When I felt it did, I bought direct.
GW's price rises have contributed in large part to the rise of discounters for this very reason. However, now that people have discovered and switched to discounters, you're right. GW dropping prices will not get customers (or discounters) to change their behavior. They will continue to buy (and sell) at discount, because now they are used to it. To bring this tangent full circle, keeping webstores (which after all are more likely to offer discounts due to reduced overheads versus B&M stores) from displaying GW stock photos or even having GW product available to put in a shopping cart system will not keep people from purchasing there. Again this goes back to value for money. GW can make it hard for companies to sell their product (a questionable decision in itself), but there is a need for discounters and people will seek them out regardless. I stand by my assertion that that need is in large part a creation of GW policies.
Are you a soldier, or are you a general?
MSRP matters if there is a big discrepancy between MSRP and the price they sell to stockists. I believe in the Video Game industry wholesale prices to smaller stores is something like 40-45 dollars for a 50 dollar game.
For example; I could buy Bananas at my corner store for $5, or drive half an hour to buy them for $4? I'll buy them here, thanks.
But if I could buy a TV at my corner store for $500, or drive half an hour to get it for $400, the latter is more likely to occur.
The other reason is from the retailer's point of view. If GW halved their prices overnight, Wayland's (et al) rent, staffing costs, etc would stay the same. Suddenly they're bringing in half the revenue, and however successful they are, I doubt they could cope with that. (The other side of the coin is that we know GW can't afford to do that either).