Yes, i think were seeing that now. The game has become more and more toylike all the time. The whole directions seems to be into producing toys instead of a model-wargamer. The fantasy and spirit of warhammer, what i would call its soul, was colourfull and inspiring. It went through everything that had to do with the game.
Drawings, story, sculpture etc. Now the drawings are of low quality. 7th ed VC book is a great example of this. Proberbly cheaper to hire drawers of lesser skill.
Sculpting is now being done in CAD!! This reduces the artistic effect on the modells and robs the game of alot of its soul.

GW has just become and example of a new toy-factory that tried to press costs in order to make short term profits.