I just decided to start playing Fantasy (though I've played 40k for a good 6 years) and I'm gonna make an empire army. I thought that 10 handgunners for £15.50 was pretty good, then I saw the army book was £25! Why is it so expensive? I am under the impression that the only reason it's so expensive is because of loads of colorful pictures purely put in place to add to the price and the fact its a bloody hardback! Why do they need that? I found the fact that they were paperbacks to be helpful, it makes them more portable, if that's their newest excuse to squeeze a little more cash out then they are stooping to an all new low.
Don't get me wrong, I like the GW artwork and fluff, it makes the game more interesting, but I hope it's not the only reason they added to the price.