OK, so pretty much everyone seems to believe that the B&M stores are dragging GW down. I see quoted figures of 70% of their revenue / profits (people seem to mix these up which confuses the accountant in me as they are very different things) going into supporting the B&M stores.
GW say they need the stores to attract gamers in and advertise their product.
WHat I'm asking is, is there a better strategy for GW to achieve the stated goal of the B&M stores?
Would they be better off ploughing more money into supporting gaming groups, doing demos in schools and saving money on the amount of stores? Let FLGS have the fixed costs. Maybe keep a few flagship stores of their own in the very busy areas that justify them (for example, my local store seems fairly empty most of the time when I go by, so maybe should close?)
Come on, there are some very intelligent people on this forum, we must be able to come up with some good ideas *8-)