So there I was, replying to a PM about my posts in the 'new strategy to replace b&m stores' thread, when I had a realization, an epiphany if you will (though it may have been brought on by the ephedrine in this asthma medication I've been taking):
Wells and Kirby think tabletop gaming is dead or dying.
Just as FASA's top dogs came to the conclusion that computer games were killing the RPG industry, so to have the top dogs at GW decided the same.
Rather than try to go out with dignity like FASA tried (and failed!) to do, though, they've decided to ride out GW's decline in as spectacular a fashion as possible, attempting to keep up GW's financials for as long as they can to make their CV look better when they ride a golden parachute to their next jobs.
"We did all we could, and still the company went under," they can say.
...and am I the only one who would welcome it? I mean, seriously, the sooner GW gets purchased by a white knight who actually CARES about their IP and forces some serious changes, the better.