Nearly a year ago, we had this thread regarding the annual price hike and the switch to finecast.
1) Finecast has been around the block. We know what's wrong with it, and we know where it's headed.
2) The annual price rises are a real shocker this year. Most products are more expensive, and space marine armies (the bread and butter of 40k) are going to go up in price by about 10% or more.
3) Games Workshop is already expensive.
4) Trade agreements have had time to settle in. No one likes them, but they've taken their toll, and I expect that most new customers don't care.