Point 2 I kinda agree with - though Sedition Wars and Mantic don't seem to be hurting each other too much (they are kinda different, one sci-fi and a boardgame, the other a fantasy range). I would have held back a bit if I were AoW to give people time to recover from Mantic's campaign of vaccuming up people's money. But I think people would have "found" the money for it if the perks were too good to pass up on.
Point 3 is vaild - but ehh, I trust AoW to be top-notch. We know they'll be workable matches for WHF, but with a little different design. Felix has made a ton of Dwarves to reference. (They're all pretty spiffy imo). I'm not worried about them being bad in the slightest (though, obviously, more knowledge going in is always better). I'm much more worried all these new Mantic minis will disappoint - but they'll be getting a lot more money from me (thanks to point 1!).
4 I disagree with. There's really only two "mostly non-metal" Dwarf ranges. GW is getting ridiculously expensive (I know I'd like Ironbreakers, but won't buy them at goldsword pricing when they come out), and Mantic's is pretty lacking (it's a clone army!). They added a lot of unique units - but unfortunately, pursuant to point 1, they didn't get enough cash to make them. (I have a small glimmer of hope they'll hit 23k for the bear warriors). And realistically, 95% of people will want them for a WHF dwarf army.
The updated version helped, and I don't think they would have made it to 20k without the changes. But it's a shame the raffles were axed as I think a lot of people would have kicked in $5 to contribute and have a small chance to win big. (That being said, I am one of 11 entrants - so it's fortuitous for me that they did get axed).
The art is cheap, but has a pretty small range of appeal. They could have added in lots of cheap things to get people to contribute though (like say existing AoW heros, but with an alternate exclusive weapon, or a helmeted version, etc etc).