6th Edition Teaser Video

[Chimera]

At least, I'm guessing this is what it is. Feel free to delete/merge if this is old news or duplicate thread :P

http://www.games-workshop.com/gws/wn...sp?pid=2700048

[bobafett_h]

Direct YouTube link to the teaser...

http://www.youtube.com/watch?v=nef_5...feature=colike

[Fangschrecken]

jeez. I can't believe I missed that the VI was part of the date. Panicked and thought it was set for december 23rd. But it makes alot of sense if you put the date: day/month/year. which we americans some how have as: month/day/year

[Sami]

99% sure it's when pre-orders go up, as it's the same release date as WD.

[ted1138]

99% sure it's when pre-orders go up, as it's the same release date as WD.

Then again, why not release it the same weekend?

It says "teaser no.1", so i'd expect numbers 2-6 from Monday to Friday, then the pre-orders to start on Friday night/Saturday morning...

[Mandragola]

It's oddly soon, isn't it? I mean, it's hard to imagine that the date is anything else, but at the same time it's odd to release it half way through a month with no hint of it in that month's white dwarf.

I had been thinking that the warhammer world open day on the 14th of July would be the release date. Seems that's probably not the case.

Still, are they really releasing a new edition of 40k with just a teaser 2 weeks prior? Really?

[sycopat]

It's oddly soon, isn't it? I mean, it's hard to imagine that the date is anything else, but at the same time it's odd to release it half way through a month with no hint of it in that month's white dwarf.

I had been thinking that the warhammer world open day on the 14th of July would be the release date. Seems that's probably not the case.

Still, are they really releasing a new edition of 40k with just a teaser 2 weeks prior? Really?

Nah, this will be preorders/the unveiling. The WD is out the same day, expect it to be pretty much nothing but 40k previews. I would also expect another two weeks of preorders (minimum) after that before it hit's store shelves. Which would have it released the week before the studio's open day.

[Lars Porsenna]

Hmm I was hoping it really would be more like mid-July as my big raise will kick in then...

Damon.

[Iron Puritan]

It does not make sense that something as fundamental as a core rule set is being marketed as a last minute non-surprise surprise (if a person can get the official GW teaser, it is highly probably that they would have come across something that hinted at a new edition by now). Why not draw things out and drum up interest by getting people talking? Launching some teasers about a month ago would get people wondering what's up, then some additional bits and pieces would have kept the ball rolling nicely. If they did that, this forum would probably have a 50 - 100 page long thread on it by now.

[Ebon]

It does not make sense that something as fundamental as a core rule set is being marketed as a last minute non-surprise surprise (if a person can get the official GW teaser, it is highly probably that they would have come across something that hinted at a new edition by now). Why not draw things out and drum up interest by getting people talking? Launching some teasers about a month ago would get people wondering what's up, then some additional bits and pieces would have kept the ball rolling nicely. If they did that, this forum would probably have a 50 - 100 page long thread on it by now.

Because that would be logical, you silly thing.

[DoggNewTrix]

It does not make sense that something as fundamental as a core rule set is being marketed as a last minute non-surprise surprise (if a person can get the official GW teaser, it is highly probably that they would have come across something that hinted at a new edition by now). Why not draw things out and drum up interest by getting people talking? Launching some teasers about a month ago would get people wondering what's up, then some additional bits and pieces would have kept the ball rolling nicely. If they did that, this forum would probably have a 50 - 100 page long thread on it by now.

In my local gaming scene, and on the interwebs, it appears to have been anticipated for some time. I think with the leakhammer fiasco and so on GW has had some rock solid advertisement leading up to this release. Who wouldn't go for the free advertising this forum and others have givin it.

[Mr. Ultra]

I think with the leakhammer fiasco

Leakhammer?

[jtrowell]

Leakhammer?

It's the nickname of a set of rules supposedly from an early playtest version of 6th edition that had been circulating.

Supposedly, even if this version is a true leak and not something made by a group of fans, it was at best from a very early playtest that could have been completly changed since.

See http://www.warseer.com/forums/showth...th-Ed-Rule-Set for more informations

[Walls]

It's not GW's fault. It's New Line Cinema's deal with them. People really need to get over the GW haterade and realize there is a bigger thing behind the lack of teasers and last minute announcements.

[Iron Puritan]

It's not GW's fault. It's New Line Cinema's deal with them. People really need to get over the GW haterade and realize there is a bigger thing behind the lack of teasers and last minute announcements.

Part of this doesn't make sense, which makes me think the issue is on GW's end of things rather than New Line Cinema's. Films often have promotional campaigns that stretch on for months. Why can't GW do likewise? There is a huge difference between controlling leaks and engaging in a marketing campaign. Why aren't they out there getting people interested? Don't they want to reach people who don't know about Warhammer and Warhammer 40,000?

Wait a minute. I am being logical again. Oops...

[MooseOnTheLoose]

Part of this doesn't make sense, which makes me think the issue is on GW's end of things rather than New Line Cinema's. Films often have promotional campaigns that stretch on for months. Why can't GW do likewise? There is a huge difference between controlling leaks and engaging in a marketing campaign. Why aren't they out there getting people interested? Don't they want to reach people who don't know about Warhammer and Warhammer 40,000?

Wait a minute. I am being logical again. Oops...

Not very logical at all actually. If you have a niche market like GW does. A product in a work moving at unbelievable pace into technology, and your offering an "old/odd style of hobby" are you going to suddenly raise your spending on marketing from say 1 million to 10 million? No, your sales may go up slightly but your not going too come close to recouping the lost value of the mass marketing.

I wish all these "logical" thoughts on business had even the slightest idea of how business actually run.

[ZeromuS]

Not very logical at all actually. If you have a niche market like GW does. A product in a work moving at unbelievable pace into technology, and your offering an "old/odd style of hobby" are you going to suddenly raise your spending on marketing from say 1 million to 10 million? No, your sales may go up slightly but your not going too come close to recouping the lost value of the mass marketing.

I wish all these "logical" thoughts on business had even the slightest idea of how business actually run.

I think the closest they can come is trying to cross promote alongside games like Dawn of War, and SpaceMarine. Offer a small giftcard for GW purchases or coupon. For example: save 10 or 20 dollars on the starter set (the one with one space marine squad and a set of paints alongside one brush). People who are already into 40K probably wont use it unless they play Marines already and it might get others interested. At the very least those who are interested and start will invest at least a small amount into the hobby to start up. Heck if you made it a giftcard and a small pamphlet about the starter set 2 friends who pick up the game might split on the starter set applying 2 coupons to the purchase.

Increasing user base that way perhaps, since the niche market is hard to grow where a lot of people really like technology and games

[MiyamatoMusashi]

It's not GW's fault. It's New Line Cinema's deal with them. People really need to get over the GW haterade and realize there is a bigger thing behind the lack of teasers and last minute announcements.

Yes. That's why nobody knows about the Hobbit movie later this year.

Oh wait.

[BramGaunt]

It's not about the movie, it's about details of the movie. GW's sculpters should have seen probably anything, any creature, weapon, scenary, etc, that's going to be in the movie, in detail. Not only sketches, but the real deal. And New Line definatly doesn't want that out. The only thing we know about the movie so far is how the main characters look (exept for smaug) and some of the characters from LotW are back. We don't know how Smaug looks. The guy who sculpted the Smaug miniature (which is as certain as nightfall this evening) does. That's what they keep secret. It's as simple as that. If there is a Hobbit related release late this year (and why wouldn't there be), the miniatures should be done or close to done by now. GW could spoil a LOT of fun for people by, let's say, post some pictures of Smaug (and be in a hell of a lawsuit, of course)

If what was said some months ago is correct and GWs new secrecy policy is because of the new deal with New Line, this is the reason why.

[Toadius80]

Going by the evolution of the 40k events and that it being a burning imperial eagle....
Maybe the imperium is, as each edition so far, a bit more worse for wear?
Or is that just me?

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