When you stack the losses for making good defective product with the loss of overseas markets, it's hard to say how profitable mail order is for them at this point. I'm guessing that defects are partly due to serious defects, and partly due to the fact that when the price on a product is as high as GW charges, that many consumers are not going to be willing to accept small defects that they would otherwise simply fix via modelling or put up with in books. If I pay 30.00 Cdn for Arjac Rockfist, it had better be perfect. Likewise with their books. When GW Canada sent me a banged up Ogre Kingdoms book, you'd better believe that I called and asked for a replacement. If it was not a $50.00 (now $55.00) book, I'd have been more forgiving. At their price point though, the condition had better be pristine.
I suspect that if Dark Shpere were making money hand over fist from GW that they would put up with inconveniences. It seems likely that profit was not that high because not many businesses are willing to write off copious amounts of money.



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Wintermute
