I think GW will not be able to have long term profit, because a miniature no matter how cool it is will not sell forever. It has a lifespan, either people get bored of it or another cool mini is created to replace it, maybe from a competitor to GW.the change from 4p to 4c has to do with going from only managing profits to managing cutomer relations which in turn will lead to long term profits. What you're talkign about is short term gain for long term loss.



Darnok