That is quite an intriguing phrase. I wonder if the included figures strongly affected their sales - to this day, the second-hand market is for a fair part shaped by the sprues and metal figures from the BGiMe magazines. The amount of players entering wargaming or starting a Middle-earth collection has (anecdotally at least) been substantial, and I often hear of people looking to start the game again because they still have the figures from the series stored away somewhere. As one of those people starting through the magazines, I remember visiting the GW website for the first time and discovering how much larger the range was, and spending hours reading all the interesting articles online - those were the days...