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Urath
02-09-2009, 22:46
Fear not, it seems that Games Workshop stores have copies in stock, but those stocks are the last of it.

According to Games Workshop's online website, their warehouse is cleared of all Space hulk copies, so no more pre-ordering or buying online.

http://www.games-workshop.com/gws/content/article.jsp?aId=2900030a

squilverine
02-09-2009, 22:52
More than likely they have deliberately sent all remaining copies to stores, so that they can create more of a buzz by telling everyone they have nearly sold out.

My guess is that they stopped recieving advance orders, as any one who wanted to order a copy online has probably already done so, so they thought this would be a good trick to boost sales on release day

I honestly reckon there will be a few copies knocking around for a while after the release date. Even GW aren't stupid enough to not produce enough units to meet the demand for them, limited edition or not.

redbaron998
02-09-2009, 22:52
I dont get why they would make it Limited. They have done all the work and designing. Why not keep it going as it would doubtless sell well.

Senbei
02-09-2009, 22:53
The news that it was a 'limited run' kinda suggests that GW is going to give this product very little support beyond its initial release. Here's hoping that I'm wrong and just being a miserable git.

squilverine
02-09-2009, 22:55
I think the reason they have made it a one shot thing is because they dont seem to have the time or inclination to support specialist games, they are already getting stick for not looking after the current games without adding more to the list.

Also nothing boosts sales like the word "limited"!

Ravenous
02-09-2009, 23:07
Its just to keep up the license. So you make 10,000 copies, slap on the limited release sticker on it, then cut out the LGS's and the Webstores, then make it GW only to make people have to go into those dreaded harassment pits.

I got my 3 so I dont mind. Its worth it for those 10 awesome terminators that are cheaper then the normal dumpty ones, not to mention the other dozen models and game.

suprememidgetoverlord
02-09-2009, 23:11
My local store says they got 40.

He did'nt tell me how many of these where pre-orders, but he guaranteed there would be one if I go saturday.

Here's to hoping they sell the sprues direct only at least, they have the molds, there should be no reason not to do it.

Linkdead
02-09-2009, 23:24
there should be no reason not to do it.

Spite, GW hates us...hates us dearly.

Ravenous
02-09-2009, 23:37
Thats true, why make better terminators that are cheaper?

spetswalshe
02-09-2009, 23:45
Spite, GW hates us...hates us dearly.

I sometimes like to imagine Warseer as a big trench, and we're all waiting for the Big Push where GW finally kills us off by cancelling wargaming forever.

ekxw
02-09-2009, 23:46
Thats true, why make better terminators that are cheaper?

cause now they have better tecnology

also i hope that they release heroquest ot warhammer quest in this way, i think i would buy it if they release it

TheBigBadWolf
02-09-2009, 23:49
Its just like when the 4th edition rulebook came out, they didnt have any in stock from GW direct, yet instore they had a wall full, the stores will have loads.

Rabid Bunny 666
02-09-2009, 23:49
I sometimes like to imagine Warseer as a big trench, and we're all waiting for the Big Push where GW finally kills us off by cancelling wargaming forever.

I'm going to have to sig this, its the best description of Warseer i've read on here.

Master Jeridian
02-09-2009, 23:59
GW is going to give this product very little support beyond its initial release

Monopoly and Risk manage to survive without add-ons and supplements. If this Space Hulk is a good board game, so should it.


we're all waiting for the Big Push where GW finally kills us off by cancelling wargaming forever.

That might be hard, as they don't own wargaming anymore than McDonalds own burgers.

My cynicism aside, I am very tempted to buy this Space Hulk, which is rare since GW hasn't produced anything since Epic Armageddon that has interested me.

The 'Limited' is a very irritating gimmick, as I don't like being 'pressured' into buying a product before they pluck it from the shelves.

The tough question is, if they continually produced Space Hulk would it sell in adequate numbers to be worth the production, transport and storage costs? Would the novelty wear off?
Would their be Space Hulk board games collecting dust and hogging shelf space in GW stores for years to come?

I personally think Space Hulk is the perfect product for GW to sell through toy stores, etc, as well as their stores as a gateway to wargaming and 40k in particular.

Horus38
03-09-2009, 00:04
Monopoly and Risk manage to survive without add-ons and supplements. If this Space Hulk is a good board game, so should it.

Well all 3 games have had re-releases with rules addendums and tweaks. I don't see GW actively supporting this game beyond an occasional and finite WD/website articles.

Master Jeridian
03-09-2009, 00:11
Touche. Though it's always the same Risk/Monopoly rules with shiny new models and name changes...

I'm honestly intrigued by the question. We all take it for granted that GW is inept at business, they seem to do the exact opposite of what common sense would recommend.

But at some point exec's would have sat around a table and discusses re-releasing Space Hulk. Limited stock would have been considered, a one-off sell, and they must have had legitimate reasons for deciding to go this route. What do you think they were?

Personally I won't be surprised if Space Hulk is restocked in a few months time (around Christmas makes sense) in small (read Online Store only) numbers but permanently. The 'Limited Stock' may be a cynical way to tap into the 'nerdgasm' wargamers get with 'collectors items', one-offs and generally lording prize geek memoribilia over their less fortunate geek minions.

Dictator
03-09-2009, 00:16
Argh.. how am I to get this thing... I must go to the store this saturday and get it.

TheBigBadWolf
03-09-2009, 00:21
Personally I won't be surprised if Space Hulk is restocked in a few months time (around Christmas makes sense) in small (read Online Store only) numbers but permanently. The 'Limited Stock' may be a cynical way to tap into the 'nerdgasm' wargamers get with 'collectors items', one-offs and generally lording prize geek memoribilia over their less fortunate geek minions.

I did think that they would do another run, but all this stuff on the site like, "this is it, there will be no more" is kinda making me lean over to the fact that this may be it.


I sometimes like to imagine Warseer as a big trench, and we're all waiting for the Big Push where GW finally kills us off by cancelling wargaming forever.

Wait a minute, the Warseer machine guns have stopped firing, the battle with GW is finally over, wait, hang on, whats that whistling noise........:D

scarletsquig
03-09-2009, 00:28
Wow, sold out already.

Looks like the people who bulk bought 50 copies for ebay sale made a smart move.

Master Jeridian
03-09-2009, 00:28
Well they said 40k 5th Ed would be better than 4th Ed....GW lies.

Steel Legion for Life
03-09-2009, 00:41
I actually think a limited run of a pre-costed, sold out product, is a pretty good business model, tbh.

In fact, it's one of the cleverest business decisions anyone in the toy industry has made in ages, and has been reported in mainstream press as such.

People forget that GW has marketing/training/business development policies that are all studied on business courses as examples of how to run and support a niche business long term. It's easy to underestimate them as a business, but they are much more professional and successful than the huge bulk of hobby companies.

Sildani
03-09-2009, 00:59
It also has to be remembered that many of the paper products (like the floor tiles) inside the box had to be outsourced at great cost. GW don't like to have anybody do things for them if they can possibly help it, I've noticed.

Imperius
03-09-2009, 01:10
Good thing I didn't buy it! When I figured out how little was in there and how un-entertaining the game reall is I was relieved never to pre-order it.

athamas
03-09-2009, 01:41
Well they said 40k 5th Ed would be better than 4th Ed....GW lies.

ermmm not it isnt.. thus they did not..
at least thats my opinion.. and your statment is yours.. which has nothing to do with this thread...


GW US still has some copies.. so if you really want a copy, you could get it from them...


Good thing I didn't buy it! When I figured out how little was in there and how un-entertaining the game reall is I was relieved never to pre-order it.
you forgot the :p

loveless
03-09-2009, 01:44
You non-Americans must be far more ravenous than the Americans - we've still got copies on our store :p

I finally ordered mine a few minutes ago :angel:

Cervantes3773
03-09-2009, 02:30
I've got a few copies on hold at my LGS.

/Don't worry, only one is for me. The other two are for friends.

Arselskjut
03-09-2009, 02:42
Good thing I didn't buy it! When I figured out how little was in there and how un-entertaining the game reall is I was relieved never to pre-order it.

w00t?
What do you mean?
Just ordered mine, has it recieved bad reviews?

Cervantes3773
03-09-2009, 02:44
w00t?
What do you mean?
Just ordered mine, has it recieved bad reviews?

Ignore him. By all accounts, Space Hulk has been, and will continue to be, the Bee's Knees. Take good care of your game and if it turns out you don't like it, sell it to someone who didn't get it.

Voss
03-09-2009, 02:45
Funny thing, my LGS sent out an email today saying that they got so many copies they wouldn't bother restricting it. Not that any of the 40K players at the store expressed any real interest in it. (Beyond a passing comment of 'those are really nice terminators')

loveless
03-09-2009, 02:45
w00t?
What do you mean?
Just ordered mine, has it recieved bad reviews?

I've seen nothing but good reviews...plus you gotta factor in the fact it has 22 Genestealers, an amazing Broodlord, and 12 Terminators. Heck, that alone is worth the cost - the game and the board is just gravy.

silashand
03-09-2009, 02:45
You non-Americans must be far more ravenous than the Americans - we've still got copies on our store :p

Got my first one today. Should pick up the second that I have reserved at my FLGS this Saturday. Half tempted to buy another one since the US store still seems to have them... :D

Cheers, Gary

starlight
03-09-2009, 02:52
Here's hoping my order made it in under the wire... *fingers crossed*

Arselskjut
03-09-2009, 02:58
Ignore him. By all accounts, Space Hulk has been, and will continue to be, the Bee's Knees. Take good care of your game and if it turns out you don't like it, sell it to someone who didn't get it.

ok :D

the models look awesome, even if I have decent salery i can't buy more than one.. first because i dont play B-Angels nor do i play Nids. second... it's a juicy price too just cash up for each batch. You probably could get a few boxes and just slaughter them for sale, there are probably people hungering just for the models, but that more headache than profit :angel:, nor is it fairplay for the people wanting to play the boardgame.

starlight
03-09-2009, 03:02
I think it's all about the game. :) I'd like to have it as an option to other board games *and* as a fun diversion for the GW crowd. :D

Yes, I ordered more than one. No, I'm not eBaying them for profit. I'm eventually going to make a Super Space Hulk board in the hobby room for multi-player Space Hulk. :eek: :D

Of course I already have a full FOC of Deathwing and Stealer Shock Nids, so it's not like I need more models... :p

sheck2
03-09-2009, 03:51
I dont get why they would make it Limited. They have done all the work and designing. Why not keep it going as it would doubtless sell well.

Because it won't sell well long term...with the dwindling number fo new players...it will sell well with experienced players and that is a when it is released. No reason to stock it.

Ravenous
03-09-2009, 03:56
Yeah GW stuff really relies on initial release, hence why rumours can hurt them, **** off the fragile minded customers with rumours and they will burn everything they own, which may be why we havent heard a damn thing about wolves outside of the small whispers (annoying as hell for those of us that plan on buying the book regardless).

Its like Talisman, great fun but you only need 1 guy to own it.

starlight
03-09-2009, 03:57
Based on the so-called sell out, hopefully this will be the kick-start to getting more similar projects green-lit (SH expansions, GorkaMorka, etc). It would be nice to see more stand-alone *games* that will serve (intentionally or otherwise) as *gateways*. :)

Ravenous
03-09-2009, 03:58
Which is something that GW desperately needs, they need a 40k lite because some of these kids today are ******* brain dead.

Anything that gets them off of the tv and Call of duty is a good thing.

Bookwrak
03-09-2009, 04:21
I actually think a limited run of a pre-costed, sold out product, is a pretty good business model, tbh.

THIS is why it was a limited release. On the one hand, the cardboard pieces are outsourced, so those cannot be made on demand, and the greater the volume you order something like that in, the lower the overall cost. On the other, sets not sold sit on shelves and warehouses taking up space, costing money, and not earning back the cash already invested in its creation. Over-production would hurt them.

It looks like GW did a very good job of estimating the overall demand, and if all the copies are completely sold out by Christmas, then I'd say their plan paid off in the best possible way.

If some of the stores still have copies in the new year, then their calculations were a little off, but either way we're not going to see another printing of them. IIRC, the cardboard tiles, the boxes, and the manuals are all made by outside contractors, and so in order to do another run they would need to order more of all of these, with small production runs being the most expensive, so the minimum size they could probably do it in would be in the thousands, if not tens of thousands. Will there really be demand for 10,000 more copies of SH in the new year? Just going by the message board chatter, it seems most people who want a copy already have ordered one, or will get one when it hits the stores. After that is there going to be another 10,000+ people worldwide who still really really want it?

rhino79
03-09-2009, 05:25
I must say, I personally agree with the limited theory.
What has not been said is that Space Hulk is a very expensive, and interesting, new avenue for GW. They are trying to see what happens with "old" new products.
Even so the Space Hulk experience is done for fans more than for new customers, which dont see the point in it:
1.either they are interested in wargaming, and go for LOTR or the real thing
or
2. not interested and will therefore not know what space hulk is and avoid it
this means that a limited edition is the only viable solution to avoid high costs...
What I don't agree with is the theory that rumors hurt them.
If we divide GW customers in three categories:
kids under 16
"adults" over 25/30
and in between
we have, in most cases, categories that need to plan ahead their expenses. Especially the first and third one, if the third one has kids of his own. Mostly teen and university students (second category) are the ones with less money but more time on their hands, and apart from money, this hobby is very time consuming.
First and third need to rely on economic planning and the problem of time (small kids need parents to assemble and paint). And I think a good 50% of GW customers work, so I guess some planning ahead would be better for us all, and not send us into a feeding frenzy everytime something new comes out, and would help us dilute the hobby over a longer period, that would bring more money to GW and have us buying more stuff...

Arselskjut
03-09-2009, 05:51
Anything that gets them off of the tv and Call of duty is a good thing.

That comment really hits the spot. All the kids nowadays enjoy more staying home or at internetshacks than gathering at a local place to hang out and play a game of Risk or Monopoly.

:D I loved my youth, hehe. Waterbaloonwars/snowballwars and boardgames.

carlisimo
03-09-2009, 06:41
Looks like the people who bulk bought 50 copies for ebay sale made a smart move.

...or they were part of the problem.

Gussy
03-09-2009, 07:17
This thread should be closed! Just went to their site and order 2 for some friend from overseas. I could even order 5 if I wanted.

Souleater
03-09-2009, 07:18
@ Gussy: I think we're talking about the UK atm.

I'd like to know if any other UK independant stockists have had their orders cancelled.

Siam-Tiger
03-09-2009, 07:29
I guess the whole point of beeing limited has 2 reasons;

1. FFG has bought the license for board games and such from GW. So that may be one of the reasons for a limited number of boxes, to not interfere with the sales of FFG Warhammer Boardgames.

2. GW has to buy the cardboard tiles from another company. That means "lesser" marge and further reproducing could get more expensive. To keep the costs in a certain limited, only a limited number of boxes is produced.

Just my thoughts.

grissom2006
03-09-2009, 09:28
I was talking with a good friend and GW staff member who i've worked with and known many many years. Anyway he told the new board sections are actually a completely new production process and the company that did it for GW had a special deal. The company gets it's new product launch in that GW uses it and Gw launches a old game much loved. How true this is i can't say could be rumours coming down from headoffice but in the 10 years i've known him i've never had false info on any GW rumour.

LostTemplar
03-09-2009, 11:29
What I am amused is that SH was to begin selling on the 5th of september, and yet, if it is already sold out, people who would have waited for the 5th are screwed! xD

Blue Firefox
03-09-2009, 12:38
There'll be loads in the stores, when I pre-ordered mine last week the store manager mentioned he'd be getting 40 copies in addition to pre-orders! He didn't have an answer for where he was going to keep them all...:rolleyes:

Lord Malorne
03-09-2009, 12:45
40 copies at my indie as well...conspiracy?

eriochrome
03-09-2009, 13:27
Posted Last Thursday:


I've no idea how many they made but talking to the manager in my local GW store, he said that the word going around the stores in the local area was that mail order was going to announce being sold out a day or two before the 5th and all stock was going to be moved to stores.
To me it seems like that's a lot of stock to keep in stores, unless they've already shifted a lot in preorders. But it does make some sort of sense, build up the hype, sell plenty without any real advertising (except a few t-shirts for Germany's Games Day) before the release, get people in the stores in the knowledge that if you want a copy, you've got to buy it there and then, because mail order are all out. Genius?

This is right on. As planned nothing to do with it actually being sold out.

KroSha
03-09-2009, 13:30
From my time at GW, printed stuff was always the most expensive part of a game. The costs with paper are a big part of the reason that plastic blast markers and scenery were introduced, and printing-heavy product such as SH, 40K Bastion, Necromunda and even WFB 4th & 5th Ed were stopped or redesigned. Plastic, although expensive to sculpt and tool, is far more cost effective as the running costs are tiny. Expect BA termies to be launched soon.
For the record, I've pre-paid my SH already, and may pick up a spare for the Hoard.

Fallen DA
03-09-2009, 15:35
More than likely they have deliberately sent all remaining copies to stores, so that they can create more of a buzz by telling everyone they have nearly sold out.

My guess is that they stopped recieving advance orders, as any one who wanted to order a copy online has probably already done so, so they thought this would be a good trick to boost sales on release day

I honestly reckon there will be a few copies knocking around for a while after the release date. Even GW aren't stupid enough to not produce enough units to meet the demand for them, limited edition or not.

Agreed, and I wouldn't put it past them to do a re-release of Deathwing, even though they've said they aren't. Business is business.... :rolleyes:

Ravenous
03-09-2009, 15:47
This is right on. As planned nothing to do with it actually being sold out.

Its like Mcdonalds meat is made with 100% pure beef, only problem is it isnt but the suppliers name just happens to be 100% pure beef. Its a misdirection to fool idiots.

Im sure the amount they had set aside for pre orders is sold out. But they probably still have 25% of the original number left (Im guessing 10,000 copies). However if they really wanted to be cut throat they could cut off the internet wholesalers and LGS's but Im fairly certian that is illegal.

Schaffer15
03-09-2009, 15:51
They've done the 'limited run' thing lots of time with larger sets, the foundation paint box was supposed to be 'limited run, never available again' then a year after when the hypes gone down they bring it out as a permanent release.
Besides a seller like Space Hulk is too attractive an oppurtunity for Christmas for GW to give up on.

eriochrome
03-09-2009, 16:05
Its like Mcdonalds meat is made with 100% pure beef, only problem is it isnt but the suppliers name just happens to be 100% pure beef. Its a misdirection to fool idiots.

Im sure the amount they had set aside for pre orders is sold out. But they probably still have 25% of the original number left (Im guessing 10,000 copies). However if they really wanted to be cut throat they could cut off the internet wholesalers and LGS's but Im fairly certian that is illegal.

I love those signs. "Big Mac 100% pure beef." Wait, what about the lettuce, cheese, special sauce, and sesame seed bun? Are they no longer part of the Big Mac, maybe they need to change the jingle then.

BlastmasterJ
03-09-2009, 16:28
Is it worth me getting a 2nd box? I already have one preordered in store, but i kinda want to get one for more figures, but i dont realy have the money now.
Is the general ruling that the are going to last untill xmas?
I know my local shop is small and was recently moved to an even smaller store yet they are getting 40 boxes in :-s Seams alot to me?

snottlebocket
03-09-2009, 16:29
I dont get why they would make it Limited. They have done all the work and designing. Why not keep it going as it would doubtless sell well.

Screaming 'limited edition' doesn't stop them from carpet bombing the market with space hulk copies until everyone who wants one, has one. It does however free them from the obligation of having to support and update the game.

Rules queries? Want expansions? Want new rules? Buzz off, it was a limited edition once only release, we're done with it!

Which makes a lot of sense of GW, they're in the business of selling miniatures, the rules and such are only a necesary evil to enable them to continue selling miniatures indefinitely. Something which self contained games like space hulk don't really encourage. It's a big part of the reason why they stopped doing small scale games like hulk, necromunda and man-o-war in the first place. Too much work for the small amount of miniatures they sell.

starlight
03-09-2009, 16:38
Unfortunately GW doesn't give such games the credit they deserve for getting people into buying other (core) GW product, and also for keeping people in the loop during lulls...

No time or space to play a 2000pt game at Uni? :( Let's play Space Hulk! :D

Small efforts like Space Hulk are what keep people in the game long term, and help to introduce others for whom jumping into a 1500pt army is too overwhelming...

Ravenous
03-09-2009, 16:43
Is it worth me getting a 2nd box? I already have one preordered in store, but i kinda want to get one for more figures, but i dont realy have the money now.
Is the general ruling that the are going to last untill xmas?
I know my local shop is small and was recently moved to an even smaller store yet they are getting 40 boxes in :-s Seams alot to me?

Space Hulk is worth it for the models alone, its cheaper then buying 2 boxes of inferior terminators and you get a librarian (aka pre crazy mephiston) 22 genestealers and a brood lord along with the rest of the game.

What this game tells me is that GW can make better and cheaper plastic models that are 1 or 2 peices but refuse to do so. The space hulk models are Dynamic and very characterful and some how cheaper then the dumpty models we get now.

If anything space hulk is just a reminder how much we get ripped off.

starlight
03-09-2009, 17:00
...or a sign of things to come... :angel:

Ravenous
03-09-2009, 17:12
Hopefully, I usually only convert my characters in my armies so having cheap dymnamic kits for half the cost would be awesome.

Having them be one or two peices would be a plus for the lazy generation of today. Then again when you really look at your models are they really in that many poses that they need to be multiple peices, orks for example:

Ork 1: Slugga up, Choppa down facing right
Ork 2: Slugga down, Choppa up, facing left
Ork 3: Head slightly turned.

C'mon like GW couldnt release a box of 30 different poses with more character that are 1 peice.

Pluisje
03-09-2009, 17:51
I love those signs. "Big Mac 100% pure beef." Wait, what about the lettuce, cheese, special sauce, and sesame seed bun? Are they no longer part of the Big Mac, maybe they need to change the jingle then.

Simple, cheese comes from cows, lettuce and buns is what cows eat and the "special sauce" is what comes from the other exit on a cow...:eek:


My LGS was also pushed to take 40 copies. As he has two stores that would make 80. He reclined the offer and ordered 40 copies in total. He was told he could get extra copies later... That was last saturday.

Souleater
03-09-2009, 18:46
Unfortunately GW doesn't give such games the credit they deserve for getting people into buying other (core) GW product, and also for keeping people in the loop during lulls...


As a Dark Eldar/Nid/Necron player Space Hulk has been the only OMG moment for years.


What this game tells me is that GW can make better and cheaper plastic models that are 1 or 2 peices but refuse to do so.

But is this because they think we don't want them? Lots of people like to pose and customize their figures, they want multiple weapon options, numerous heads, etc. Posters bang on and on about the number of extra parts in their boxes.

I see you point however. For horde armies cheap low-parts but well sculpted figures would be a boon. GW have never seemed to apply this to 40k, however.

Remember the first two RT boxes for just under a tenner?

Thirty multipart plastic space marines with MLs, Flamers, Power Fists, etc :)

or

Fifteen metal one piece orks. :wtf:

And Space Marines took off...go figure...

Brother.Gabriel
03-09-2009, 22:01
more info
seems copies taken out of stores due to selling out at mail order



that info line up with what the local staff were mentioning in my area. They had 50 odd copies I believe and have had to sent two boxes back to GW HQ so mail orders can be fullfilled. Looks like they may sell out in the UK at least over the weekend - people that want better think quick as it seems that Ltd really means ltd.

Siam-Tiger
03-09-2009, 22:02
Its a german review, but i guess the pictures are still worth paying a visit.

http://www.brueckenkopf-online.com/?p=7358

grissom2006
04-09-2009, 17:42
Ok mines just arrived and i have to say they wasn't kidding about the weight of the box. Loving the minitures but some of the detail is missing in places but i'm going to be converting the Terminators anyway so no biggy. Board sections look fantastic and actually came out of pretty easy so no torn sections unlike the old version and many of the other cardboard cut outs over the years.

Bregalad
07-09-2009, 20:37
Just for the record:
After the first wave is sold, German stores are now allowed to order more than the first 15 copies. But only German language copies.

Siam-Tiger
07-09-2009, 20:43
Just for the record:
After the first wave is sold, German stores are now allowed to order more than the first 15 copies. But only German language copies.

This morning - at 11.00 am - was the status from the german HQ, its sold. Nothing left (i guess there is still room for rogue traders and some copies for complaints).

torn
07-09-2009, 21:44
GW do do 1 pose plastic kits for the LOTR range. i dont have much experience with these to comment any more on them. The problem with making armies of space hulk style termies is that because of limited poses and the individual character in every model then everyones army will look the same, especially for those not gifted in the art of miniature conversion.

I know the same can kind of be said about metal models, but with metals i get the feeling of having a superior miniature. Its bad luck to field unpainted models, and its very bad luck to have your army led by a plastic general. He needs to be made of sturdier stuff :p

as far as limited release goes it makes perfect business sense. and i think ebay prices will plummet, as i imagine that at least 50% of online copies sold were to people expecting to sell loads when it sells out. yes they have made it sell out quicker, but it makes the demand look a lot higher than it really was.

What i would really love them to do would be release a new suppliment, hopefully containing the same style of miniatures but a deathwing squad and some genestealer hybrids!

Bregalad
08-09-2009, 09:36
My indie was able to order 5 yesterday morning, before 11.00.

So sold out before release in UK, sold out early second day in Germany. eh?
After all this anti-marketing?
Guess how many they could have sold, how many new customers they could have brought to the hobby (Xmas sales!), and how much profit they could have made with an unlimited release!
Gawd, sometimes I hate to be right!:rolleyes:

Souleater
08-09-2009, 12:28
Sold on on UK mail order.

We don't know how many copies are sitting in GW or Indie shops right now.

loveless
08-09-2009, 13:31
Guess how many they could have sold, how many new customers they could have brought to the hobby (Xmas sales!), and how much profit they could have made with an unlimited release!
Gawd, sometimes I hate to be right!:rolleyes:

Probably a lot less, actually (over this time period).

A lot of those sales are coming from people buying 2+ kits - often to keep one MISB, one to rip apart for sales, one to sell on eBay, one to play, etc. Most of those multi-purchase buyers wouldn't have made extra purchases had the item not been limited - there would have been no extra perceived value in the item.

It's possible GW just needed a quick boost of cash for the end of the quarter. A limited edition does just that, as it encourages people to buy more than one copy or buy a copy when they wouldn't have originally. Looking at the sales, it worked out pretty well.

Now, as to releasing it again later? Well, that's a thin line to walk on. Release the entire game as it is and you've got problems calling the current one "Limited Edition". Remaster a few things and you've still got customers who are going to gripe about the limited release being effectively the same thing as the mass release. Don't release it and you waste the moulds you made for the game (might as well use 'em if you got 'em).

Most likely, we'll see the sprues show up in Bitz Packs, if anything. Heck, they could even sell sprues and rules/board as seperate packages and probably profit on it - a lot of people want more tiles, after all :p

As it stands, though, Space Hulk seems to have served its purpose - pull in a lot of cash in a little time.

eriochrome
08-09-2009, 14:11
Look at it this way:

Does GW need more games to support?
No, they already do a **** poor job with all the specialist games. Each expansions means fewer sales than the original and more work since you have spend time developing more cool minis and rules.

Does Space Hulk have the same profit margin as normal Mini buys?
No, they have to outsource the card stock and give you a good amount of plastic. So people buying space hulk instead of normal GW minis is not great. If you are getting an extra 100 dollars out of people that they would not have spent on other GW stuff that is good if you are just diverting their hobby money from one GW product to another it is not good. Limited helps this since it forces people to pay now and then later they forget they just spent 100 on space hulk with the space puppies come out all shiny and new.

Will Space Hulk bring people into the larger GW product lines? Maybe but since it is 100 dollars it is not an impulse buy. It would never show up in mass market toy stores so no customers from that. People only know of this game who do not have it from word of mouth/internet on the classic one or are already possible GW players. It is not even a very good entry into 40K since the game play is so totally different. Sort of like the neat little missions in the 4th ed 40K starter box. Story driven missions to teach you the rules are nice but they do not really give the impression of what 40K is about.

torn
08-09-2009, 15:50
it doesnt give you the impression of what 40k as a game is about, but as for an introduction to the 40k universe it cant be beat. lets face it the fluff that comes in 40k boxed games and codex's nowadays are awful. Space hulk actually puts some life into the 40k universe.

Pochtecatl
28-10-2009, 06:30
There seems to be more copies available on the GW site again.

spaint2k
28-10-2009, 09:23
I don't see where.

lagoon83
28-10-2009, 09:32
lets face it the fluff that comes in 40k boxed games and codex's nowadays are awful.


...any chance of some examples there? I don't know about anyone else, but I thought the background section of the new 40k rulebook was the best yet, and the codexes are just getting better. Have you seen the Space Wolves codex? Or the Orks one? Chaos Daemons?

I just thought Space Hulk was yet another example of the current trend, not an exception to it.

starlight
28-10-2009, 16:17
I take it you haven't read Codex: Everybody wants to be Ultramarines... :eyebrows:

Xelloss
28-10-2009, 19:45
Seriously, what are the real new things in the fluff since a few years ? Not quite much. It's like GW try a new game : how write more lines without telling anything...