really, I mean think about how you got started. You either a: randomly found it, or b: were introduced by a friend. I mean, GW's marketing seems to rely on word of mouth, and people being enthralled as they happen to walk by a games store. there really isn't any advertising... But because we love our plastic crack, we do much more than keep them afloat, we throw money at them until we can build a fort out of baneblade boxes
If you have comments or I am missing something then comment below.

Also, I gotta say, Dawn Of War WAS good advertising