As a GW pessimist, this is somewhat of a comeuppance.

However, even in my most strident denunciations, I had to include the caveat that the US market is not the UK or Europe. People do things differently there. Even as GW's stock price was rising, their US market share was falling and probably continues to do so as the other miniatures systems proliferate.

The hobby scene here has changed dramatically in the last 20 years. I know of only a single hobby shop that's still around and it's an hour away. The successor stores are far less GW oriented than the older ones were. Indeed, I think the GW-centric approach hurt them since by all accounts they were not easy to deal with.

Clearly the UK, Commonwealth and EU had a different story to tell.